CW's first TV Advert
Re: Advert 8.30 Wednesday channel 5
Love it!
C
C
CW Watches - Malvern, Dartmouth, Lympstone, Sandhurst, Elite 1000, c60 300 Quartz.
Recently started hand making most of the leather straps you’ll see on my watches, happy to consider bespoke order for forum members.
Recently started hand making most of the leather straps you’ll see on my watches, happy to consider bespoke order for forum members.
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Re: CW's first TV Advert
Seems like the advert worked;-
https://www.watchpro.com/exclusive-chri ... skyrocket/
Guy
Sent from my Xperia 5 using Tapatalk
https://www.watchpro.com/exclusive-chri ... skyrocket/
Guy
Sent from my Xperia 5 using Tapatalk
In small proportions, we just beautie see:
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
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And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
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Re: CW's first TV Advert
Thanks Guy.
Could you explain what this means to a layman?
Christopher Ward saw a record number of visits to its website and a 35% increase to its conversion rate for each visit.
scooter
Could you explain what this means to a layman?
Christopher Ward saw a record number of visits to its website and a 35% increase to its conversion rate for each visit.
scooter
#1 scooter blue 2012 FLE (50 made)
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Re: CW's first TV Advert
Conversion rate is how many visitors actually buy something (ignoring how many subsequently return).
I wouldn't call the advert innovative tbhdelivered such innovative work
Re: CW's first TV Advert
Finding it difficult to make a suitable comment about this statement:
“Mike France, CEO & co-founder of Christopher Ward, says there has never been a better time to launch its first ever television advertising campaign than the current Coronavirus lock down.”
Neil
“Mike France, CEO & co-founder of Christopher Ward, says there has never been a better time to launch its first ever television advertising campaign than the current Coronavirus lock down.”
Neil
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Re: CW's first TV Advert
Try context.
The next sentence was revealing...
"Television viewing has increased while the price of advertising slots has dropped, making the CPM rate (which measures the cost of reaching every 1,000 people) one of the lowest in recent history."
The next sentence was revealing...
"Television viewing has increased while the price of advertising slots has dropped, making the CPM rate (which measures the cost of reaching every 1,000 people) one of the lowest in recent history."
Mark
Bremont, Casio, Citizen, Christopher Ward, Chronotechna, Mido, Omega and Oris
Bremont, Casio, Citizen, Christopher Ward, Chronotechna, Mido, Omega and Oris
Re: CW's first TV Advert
Yep I am aware of that.albionphoto wrote: ↑Thu May 14, 2020 11:44 am Try context.
The next sentence was revealing...
"Television viewing has increased while the price of advertising slots has dropped, making the CPM rate (which measures the cost of reaching every 1,000 people) one of the lowest in recent history."
Neil
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Re: CW's first TV Advert
Trust me I'm a car watch salesman.
Current collection incl Citizen, G-Shock, Rolex, Seiko, Sinn & Tag.
Chris
Chris
Re: CW's first TV Advert
I like the advert, and love the watch. Just hope it sends the right message out and stops the rif raf getting interested
- Bahnstormer_vRS
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Re: CW's first TV Advert
CW have written up some details of "How we made a TV Advert for the C60 Sapphire during the Lockdown" in their CWorld, Blog
The blog provides the answer to one question that was raised on here, with answers suggested several times, and which Alex (@Clach77) got the correct answer to.
Read on to find out . . . . .
Guy
The blog provides the answer to one question that was raised on here, with answers suggested several times, and which Alex (@Clach77) got the correct answer to.
Read on to find out . . . . .
Guy
In small proportions, we just beautie see:
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
- TigerChris
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Re: CW's first TV Advert
And who, exactly, are the ’rif raf’?! What do you call the ‘right message’?
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Re: CW's first TV Advert
Excellent - do I get a prize?Bahnstormer_vRS wrote: ↑Mon May 18, 2020 10:43 pm CW have written up some details of "How we made a TV Advert for the C60 Sapphire during the Lockdown" in their CWorld, Blog
The blog provides the answer to one question that was raised on here, with answers suggested several times, and which Alex (@Clach77) got the correct answer to.
Read on to find out . . . . .
Guy
Trying not to buy any more watches...
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Re: CW's first TV Advert
I've read the CWorld Blog and as per usual Mike France paints a very noble and rosy picture of their actions - the advert (in this digital age) could have easily been made by a teenager using a decent camera with a dedicated macro lens, a small rotating platform / turntable, Final Cut Pro and an Apple Mac. The COVID lockdown should have added ZERO difficulty to creating this pompous promo video.
The agency they used certainly over-stated the complexity in creating that small video clip. I've seen better ones created by 'Youtubers' on their channels.
Which once again leads me to be ever more suspicious about this brand and the waffle they feed you.
The agency they used certainly over-stated the complexity in creating that small video clip. I've seen better ones created by 'Youtubers' on their channels.
Which once again leads me to be ever more suspicious about this brand and the waffle they feed you.
C60 GMT (SOKKO)
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C40 Chronograph
Laco Helsinki
Tissot T Touch Expert
Casio G-Shock Frogman
Casio G-Shock GPW-1000