What’s in a name?

Discuss Christopher Ward watches
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Re: What’s in a name?

Post by 0uatiOW »

Mark78 wrote:
Sun Jan 31, 2021 2:57 pm
Wonder if they considered Wardy before settling on Tribus? 😂
They were “Ward Bros.” for a very brief moment, between the initial missives and launch of the actual brand. At the time I wondered whether they’d been on the receiving end of an injunction. Pure speculation of course. I think Tribus is a better name than Ward Bros, but not terribly taken with their watches and actually turned off a bit by their marketing, though in fairness I’m probably outside he demographic of their target market.
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Re: What’s in a name?

Post by jkbarnes »

Being an English brand, it seems only fitting to me that they should rebrand with a name that can be expressed in iambic pentameter. Maybe something like “C.Ward, Fine Watches, Maidenhead, England.” That just rolls right off the tongue!

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Re: What’s in a name?

Post by simmo140 »

When people have noticed my watch and asked the brand, the reply "It's a Christopher Ward", despite them maybe never having heard of it, has gravitas. It's a reasonably "posh" name. It ain't Dave Smith is it?
I do believe the name itself could be omitted from the watch face and replace with just CW. This would make placement easier as it takes up less room, and the rebrand would only take a font change.
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Re: What’s in a name?

Post by Kansas City Milkman »

How about something nice and modern like: watches4u 8)
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Re: What’s in a name?

Post by Amor Vincit Omnia »

welshlad wrote:
Sun Jan 31, 2021 2:59 pm
A lot of this comes down to which syllable we each emphasise when we say "Christopher Ward". When I say it, the syllables are fairly uniform with a slight emphasis on both the initial "Chris" bit and "Ward". So three triplets followed by a single beat in 6/8 time. If you emphasise the "Ward" then the Addam's Family rhythm fits better. If you emphasise and stretch the "Ward" then you're back to Beethoven's 5th.
Yes, I thought about that, Steve. If I just say Christopher I think I would put a stronger emphasis on the first syllable than if I said Christopher Ward, where I know that I would put a much stronger emphasis on the second word. When quoting both names the three syllables of Christopher would, I think, be fairly even. At least, to my ears.
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Re: What’s in a name?

Post by JAFO »

You would get over all the problems with "Chris Ward", but I don't think it has the right level of gravitas.
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Re: What’s in a name?

Post by Viognier »

stefs wrote:
Sun Jan 31, 2021 11:50 am
Personally I think the name is too well established and should be left alone. CW have had dabblings with rebranding in the past and a change of name / identity would be a step too far and damaging at this stage
+1 This. To "un-do", by walking away from 15 years of Christopher Ward branding, makes no marketing sense to me.
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Re: What’s in a name?

Post by Lawrence »

In business matters you never ever put your own name on a business because when you sell the business it still has your name on it. And you may not like the direction the company goes on after your departure. It's even more irritating for the founder if they are forced out.

Having said that from the perspective of the company post departure of the founder they have a decision to make, rebrand or keep the name, they obviously will feel differently from the founder (I realize that in this case there is more than one founder). If the founder has a very serious public moral failure (think Peter Nygaard or Harvey Weinstein) then it's very difficult to distance the company from the founders name and a forced rebranding is often in order.

CWL have now established the name and the business as it is and it would be expensive and very difficult to rebrand at this point AND to keep the emotional attachment customers have for the brand which is very powerful.

Much of the 'mystic' of the brand is tied to the name.

Many businesses continue to thrive after the founder(s) have left and I suspect CWL will continue to do the same under the current branding.
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Re: What’s in a name?

Post by thomcat00 »

I happen to like the name Christopher Ward. That the man is no longer with the company isn’t that big an issue for the company. After all Messers Rolls and Royce are not doing much with the manufacturer these days and their namesake company is doing alright. ;)
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