jkbarnes wrote: ↑
Tue Dec 08, 2020 5:55 pm
I’b be curious to see how CW might implement an Apex version of a dress watch, in keeping with the celebration of the in-house SH21 movement.
We’ve seen a C7 Apex then a C60 Apex. Perhaps it’s time for a C1 Apex variation.
The style of the Apex models to date has been pretty bold. I think it would need to look rather different, certainly more subtle. Well, it would if there were to be any chance of my buying one.
markee wrote: ↑
Tue Dec 08, 2020 5:46 pm
Czechia wrote: ↑
Tue Dec 08, 2020 9:39 am
It's interesting reading the replies here, it's be such a shame if they stop making dress watches. There is always room for the classic, elegant watches.
I agree. I don’t own any CW sport watches (I have the same watches as you @Czechia) but have always thought CW dress watches were more stylish and elegant than any of their competitors. I’ve been wearing my 595 (purchased thanks to @jaspercat) for a few months now and I absolutely love it. It is so slim and light you just don’t feel it on the wrist and the minimal dial means it can be dressed up or down.
I understand all of the well reasoned economic arguments outlined but still feel that all established watchmakers should have a flagship dresss watch in their collection.
I have always believed that the strict categorisation of watches according to type and function leads to some fairly entrenched thinking. Usually the argument against the so-called dress watch is that people tend to say that they don’t have enough occasions/attend enough functions where they could justify wearing it. Actually, if you like the style, you can wear them pretty much whenever you like. If you don’t like the style, fair enough.
The reverse is true of the so-called diver or sport watch. Lots of people happily wear these to formal or semi formal occasions, and again there is no problem. Think James bond with his Submariners and Seamasters. I have never scuba-dived in my life. I’ve snorkelled a little, and I tend to wear a well rated water resistant watch when I do go into water. If I’m swimming at my local gym club I’ll leave the watch in the locker, because I usually go into the steam room or sauna as well. Not good for watches. If I’m on holiday I wear a watch that I’m happy to jump into the hotel pool or the sea with.
But the point is that, like many of you, I have happily worn a sport or dive watch with a jacket and tie. Equally, I have worn plenty of so-called dress watches with very casual clothes. Most of the time I tend just to think of them as watches, and most of them are perfectly suitable for the things I do most of the time.
Now, it may well be that the so-called dress watches have not been selling quite as well as the so-called sport watches. What is certainly true is that (including military-themed releases) all the new models in 2020 have been in the C60 and C65 ranges. No (so-called) dress, motorsport or aviation models. I would certainly like to know whether there is going to be more of a focus on these next year.