CW's first TV Advert

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meinberg
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Re: CW's first TV Advert

Post by meinberg »

triffidman wrote:
Tue May 19, 2020 10:17 am
I've read the CWorld Blog and as per usual Mike France paints a very noble and rosy picture of their actions - the advert (in this digital age) could have easily been made by a teenager using a decent camera with a dedicated macro lens, a small rotating platform / turntable, Final Cut Pro and an Apple Mac. The COVID lockdown should have added ZERO difficulty to creating this pompous promo video.
A few points:

They used a motion control rig to move the watch, a very complex and expensive bit of kit. I have known people to spend days (and nights) perfecting moves and lighting.

Anyone can buy FCP, not everyone can use it as the professional tool it is, not that I know what post production kit was used but FCP is at the very cheap end of that market.

As for COVID, the average motion control studio would not be very big, and if you were shooting a watch you would book a small one, many post production suites are the same, 4 people would start to look like a crowd in either.
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Re: CW's first TV Advert

Post by triffidman »

meinberg wrote:
Tue May 19, 2020 2:11 pm

A few points:

They used a motion control rig to move the watch, a very complex and expensive bit of kit. I have known people to spend days (and nights) perfecting moves and lighting.

Anyone can buy FCP, not everyone can use it as the professional tool it is, not that I know what post production kit was used but FCP is at the very cheap end of that market.

As for COVID, the average motion control studio would not be very big, and if you were shooting a watch you would book a small one, many post production suites are the same, 4 people would start to look like a crowd in either.
Exactly, that's what they have done to create it - but I said it could be done by pretty much anyone with a few decent bits of photography gear and Final Cut Pro. It really could. My point was that Mike France had made out as if they'd created this groundbreaking masterpiece that changes the landscape for how adverts are made from now on, and that James Cameron had been on the phone to him to find out how he did it :lol:

Too much waffle being spouted from CW these days, that was my over-riding point. I'd like a watch from a company I can respect, Mike France/CW is not that company, not since Chris has left.
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Re: CW's first TV Advert

Post by meinberg »

triffidman wrote:
Tue May 19, 2020 6:22 pm
meinberg wrote:
Tue May 19, 2020 2:11 pm

A few points:

They used a motion control rig to move the watch, a very complex and expensive bit of kit. I have known people to spend days (and nights) perfecting moves and lighting.

Anyone can buy FCP, not everyone can use it as the professional tool it is, not that I know what post production kit was used but FCP is at the very cheap end of that market.

As for COVID, the average motion control studio would not be very big, and if you were shooting a watch you would book a small one, many post production suites are the same, 4 people would start to look like a crowd in either.
Exactly, that's what they have done to create it - but I said it could be done by pretty much anyone with a few decent bits of photography gear and Final Cut Pro. It really could. My point was that Mike France had made out as if they'd created this groundbreaking masterpiece that changes the landscape for how adverts are made from now on, and that James Cameron had been on the phone to him to find out how he did it :lol:

Too much waffle being spouted from CW these days, that was my over-riding point. I'd like a watch from a company I can respect, Mike France/CW is not that company, not since Chris has left.

Mike France is doing what I would expect, spruke his company, which he invested his own money and time into. The product seems to be holding up in terms of innovation and quality, how they fair without CW remains to be seen but he has left the company with a decent legacy of which the three founders can be proud. Hopefully MF does not turn into 'Swiss Toni'.
triffidman wrote:
Tue May 19, 2020 6:22 pm

but I said it could be done by pretty much anyone with a few decent bits of photography gear and Final Cut Pro. It really could.
No, it really could not, a turntable will rotate an object, a motion control rig does what it's name imply's, control the motion of an object so it can be repeated. Try doing a highlight pass of an object without it, something I would expect was used in this commercial.
If MF called James Cameron and asked him how to shoot it, he would tell him to use a motion control rig. :)
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Re: CW's first TV Advert

Post by Viognier »

jamsie wrote:
Sun May 10, 2020 2:20 pm
C60 Sapphire in the flesh after delivery..

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Interested in your review after three weeks of ownership?
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