I Know, I Know...(Logo Opinion)

Discuss Christopher Ward watches
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DaytonaRik
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Re: I Know, I Know...(Logo Opinion)

Post by DaytonaRik » Sat Nov 30, 2019 12:25 pm

I have 1 mk II font/brand piece, and three with the current. I personally prefer the new simple font, regardless of it's position but if I had to choose, then I'd drop the Christopher Ward text completely and just go with the twin flags motif, be that embossed, embolden or printed, which is currently an option with some of the pieces.
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Re: I Know, I Know...(Logo Opinion)

Post by Toph » Sat Nov 30, 2019 12:36 pm

Loga at 9 or logo at 12 are both just fine, what I couldn’t stand was the old logo CHR. Ward.. i mean what even is that

Anyway I have 2 now and am very impressed. #keepthelogo
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Re: I Know, I Know...(Logo Opinion)

Post by MarkingTime » Sat Nov 30, 2019 9:59 pm

Craig64 wrote:
Fri Nov 29, 2019 12:15 pm

I actually love their current branding, it looks modern and unique to them. For me that 9 o’clock position of the “Christopher Ward” is fine and I like the fact that they are not afraid to move away from what is traditionally considered to be the so called “norm”.

Have I opened the proverbial can of worms?
:?
I think you have highlighted the issue for many. It is the idea that the logo position was changed to be more left field and modern, to capture a younger market, but brand identity and image will have changed as a result. To maintain this modernity, further changes would need to take place sometime in the future, further diluting brand identity. At some point, the company will need to hold firm on its identity to be a more widely recognisable name, to be able to add perceived value to the brand. Prices cannot keep rising without that added value perception and they will hit a wall, after all, materials and labour used are only subject to inflationary rises.
For me, the price has risen beyond the point of where I see the value and in the main, it's the brand identity change caused by the logo position that has done this.

All very subjective and of course just my opinion, but I tend to look elsewhere now for my future collection, unless some old logo bargains turn up, which they still do from time to time.

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Re: I Know, I Know...(Logo Opinion)

Post by msdsx » Sat Nov 30, 2019 11:32 pm

At 55 I'm happy being the "younger market" they're aiming at at!
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Re: I Know, I Know...(Logo Opinion)

Post by Craig64 » Sun Dec 01, 2019 9:05 pm

It is quite fascinating to realise just how much opinion differs on this subject, varying from those such as myself, who are big fans of the current logo/branding, to those who really cannot live with it and consequently move away from making purchases that otherwise may have been made.

There is no right or wrong answer in my opinion. It is purely a matter of personal opinion.

For my part, considering the dive watch market, retail price point below £1000:

Having purchased 4 of the C60 Trident watches (bearing the current branding, 3 Mk2s and a Mk3), I was hungry for another automatic dive watch to add to my small collection. I was keen to see if any alternatives to Christopher Ward, offered watches with equivalent combined features, within the sub £1K price bracket, so as to consider something a bit different.

I did a lot of searching. I could not find any dive watch below £1,000 that came even close to matching the features of the C60 Trident. Features including a Ceramic Bezel with lume, top quality bracelet with an easily adjustable dive extension, and quick release pins.

My search included close looks at Hamilton, Longines, Tag, Tissot, Certina, and Steinhart, and others.

Yes, the decision was easy for me, I pulled the trigger and bought another C60 Trident in the Black Friday sale, promptly received soon after ordering.

Logo aside, for me these people are in a league of their own in terms of their overall offerings.
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Re: I Know, I Know...(Logo Opinion)

Post by Mikkei4 » Sun Dec 01, 2019 9:30 pm

Craig64 wrote:
Sun Dec 01, 2019 9:05 pm

I did a lot of searching. I could not find any dive watch below £1,000 that came even close to matching the features of the C60 Trident. Features including a Ceramic Bezel with lume, top quality bracelet with an easily adjustable dive extension, and quick release pins.

My search included close looks at Hamilton, Longines, Tag, Tissot, Certina, and Steinhart, and others.
I doubt that the VFM of CW watches has ever been in question and I agree with the comments re. the other offerings below/around £1000.
It's just that for those that don't like the present name logo the watches aren't vfm if there's something fundamental about or on the dial that isn't to their taste.

I was fortunate to be able to grab 1 of the NN blue Trident GMTs but even at £626.50 I couldn't live with the name being at 9o'clock so it's going back tomorrow/Tuesday because it'd be a waste of £626.50 if I kept it.

I'll probably not buy anything and will hold onto the money so it is a lost sale for CW.

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Re: I Know, I Know...(Logo Opinion)

Post by FloridaPhil » Tue Dec 03, 2019 12:35 am

Mikkei4 wrote:
Sun Dec 01, 2019 9:30 pm
Craig64 wrote:
Sun Dec 01, 2019 9:05 pm

I did a lot of searching. I could not find any dive watch below £1,000 that came even close to matching the features of the C60 Trident. Features including a Ceramic Bezel with lume, top quality bracelet with an easily adjustable dive extension, and quick release pins.

My search included close looks at Hamilton, Longines, Tag, Tissot, Certina, and Steinhart, and others.
I doubt that the VFM of CW watches has ever been in question and I agree with the comments re. the other offerings below/around £1000.
It's just that for those that don't like the present name logo the watches aren't vfm if there's something fundamental about or on the dial that isn't to their taste.

I was fortunate to be able to grab 1 of the NN blue Trident GMTs but even at £626.50 I couldn't live with the name being at 9o'clock so it's going back tomorrow/Tuesday because it'd be a waste of £626.50 if I kept it.

I'll probably not buy anything and will hold onto the money so it is a lost sale for CW.
Totally agree. I think the frustrating thing for those of us who can't live with the logo at 9 is that we DO recognize the value for money and actively WANT to participate but can't.

As someone said earlier, I honestly don't see many (any?) of the fans of the logo at 9 not buying if it was at 12 whereas the converse is clearly not true. That has to result in lost sales. Anyway, over and out. I'm totally done with the brand for any watch with the logo at 9. Actually, I've moved on already so there's $10k+ of sales CW didn't even have the opportunity to tempt me with over the past 18 months alone.

Shrug. I'll never understand it.
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