Bounce wrote: ↑Fri Aug 02, 2019 9:05 pm
I was told a number of years ago by a watchmaker, that the likes of Rolex , Omega etc use fake non working movements for pictures so that the hands can be set to wherever they want.
Your reply here also makes a lot of sense, thank you for your input.
It seems to me that the mystery is solved by one of two combinations, either modern digital photo editing, or that as you described.
cincfleet wrote:I'm led to understand that 10 past 10 for the hands is used as it shows off the whole watch face better. I doubt the watches used for advertising have movements inside hence the crown seated.
It also puts the hands in a 'smile' position.
Guy
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I work in ecommerce. We recommend our customers to use “rendered” product imagery whenever possible. This is a fancy word for photoshopped. You will see this on many websites. In fashion it’s also very noticeable once you know what you are looking for. Sometimes you see models with the exact same pose for the same piece of clothing in multiple different colors. It’s much more cost effective to take one great short and then re-color in photoshop. It also gives the customer a better experience when comparing colors or other variants.
Bounce wrote: ↑Fri Aug 02, 2019 9:05 pm
I was told a number of years ago by a watchmaker, that the likes of Rolex , Omega etc use fake non working movements for pictures so that the hands can be set to wherever they want.
It would more likely be an unwound movement. Why go to the expense/effort of developing something specifically for photos when there are likely several versions of models needing to be photographed. Maybe they skip any form of regulation, but I'd doubt the complexity of putting different movements in would be worth it.
Bounce wrote: ↑Fri Aug 02, 2019 9:05 pm
I was told a number of years ago by a watchmaker, that the likes of Rolex , Omega etc use fake non working movements for pictures so that the hands can be set to wherever they want.
It would more likely be an unwound movement. Why go to the expense/effort of developing something specifically for photos when there are likely several versions of models needing to be photographed. Maybe they skip any form of regulation, but I'd doubt the complexity of putting different movements in would be worth it.
I remember looking at Muhle Glashütte at SQP a few years ago and getting rather confused as to why I couldn’t shift the hands from 10:10 or wind in power to shift the second hand!
It was then explained to me with Germanic correctness that the hands were fixed and they did that to ensure the watches were displayed to their best advantage. I muttered something and wondered off to another stand to fiddle with their watches!
hsukirk wrote: ↑Sat Aug 03, 2019 8:55 pm
Why the date is 8th on a lot of brands ?
I think it's because the figure 8 is the single large figure on its own , also in respect of the way digital numbers are constructed 8 uses all the bars ? if that makes sense