Did your ‘Loupe’ arrive in a plastic wrapper?

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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by Toffeeggs » Mon Nov 05, 2018 7:44 pm

No plastic cover and address printed on back page
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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by Amor Vincit Omnia » Mon Nov 05, 2018 8:02 pm

^^^As was mine.
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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by mcb2007 » Mon Nov 05, 2018 8:21 pm

No idea as it never arrived .
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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by daveodz » Mon Nov 05, 2018 9:06 pm

I didn't get the latest version or the previous one despite having bought 9 CW's over the years! ☹☹Must of upset someone somewhere!
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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by jtc » Mon Nov 05, 2018 9:13 pm

No Loupe for me yet but did get the previous one and vouchers in the post. Seems a bit hit and miss.
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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by StrappedUp » Mon Nov 05, 2018 9:52 pm

As I said previously, if anyone wants the current and Autumn copies, I'll post them FoC.

Just PM :)

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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by downer » Mon Nov 05, 2018 11:17 pm

We have heard from CW that they arranged to have a proportion of the Loupe mailing done without the plastic wrapper. This was done for about 12% of the distribution, to test the feasibility of removing the wrapper - for obvious environmental reasons.

Obviously, there are risks to doing this (damp, damage etc) and CW are appreciative of any feedback concerning the condition of any that were received “naked”.
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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by Essex Paul » Tue Nov 06, 2018 5:06 am

Great idea regarding less plastic. :clap:
However,I would've thought envelopes would be a better compromise as they offer some protection and is recyclable.

:thumbup:

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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by Kip » Tue Nov 06, 2018 6:33 am

Envelopes may well be a better compromise but the point of this particular test is to see if sending them "naked" is a viable option. There may well be further tests in the future. That is why the feedback is important regarding arrival condition.
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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by Thegreyman » Tue Nov 06, 2018 7:52 am

Naked is fine for me :oops:
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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by Bahnstormer_vRS » Tue Nov 06, 2018 8:20 am

Thegreyman wrote:Naked is fine for me :oops:
No surprise there Patrick. :wink:

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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by mvlow » Tue Nov 06, 2018 8:58 am

I receive magazines all the time in the mail that do not have a plastic covering and have never had any issues. Loupe is a free magazine, so if they can mail it using less plastic and it arrives with the odd scuff mark that is fine with me.
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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by gwells » Thu Nov 08, 2018 1:37 pm

https://www.christopherward.com/blog/lo ... _bmxkw6Nuc

Loupe Goes Nude

You may be one of the 5,000 UK recipients of the most recent Christopher Ward Magazine, Loupe 11, to have received it ‘naked’.

Why are we putting so many ‘naked’ magazines into the postal system? Is it a mistake, or a hiccup in the print process? Not so. It’s all part of Christopher Ward’s ongoing effort to become more eco-friendly. In some small ways, we can make a difference, and we believe in making all the small changes that we can, in order to make the biggest difference we are capable of.

Loupe magazine’s circulation is bigger than you’d think. At 40k+ issues a season, printed 4 times a year, it rivals many newsstand publications in terms of its reach and readership. And as publishers of such a prolific title, Christopher Ward are more than aware of the potential environmental impacts of all that paper, and particularly the plastic polybag wrap it’s delivered in.

So what to do to reduce the impact to the environment of this productive and profitable publication – one that’s hugely popular among our customer base, and we have intentions of growing and spreading even further? How do we make our Loupe magazine more eco-friendly?

To this end, we’re testing different methods of mailing Loupe. Absolutely the cleanest option bar none is to send Loupe unwrapped – as we have tested to the 5,000 UK recipients mentioned above – but there are risks to this, like the magazine getting damp or bent in the mail.

Of course, there are other ways to wrap the magazine with more environmentally-friendly substrates than plastic polywrap. For example, compostable potato starch wraps are next in line to be tested, and could prove useful for overseas deliveries where additional sheets of paper are enclosed with the magazine, and need to be held together in transit. The magazine is already printed and produced in the UK, saving on air miles, but we are also looking into print options for carbon offsetting, and intend to make the publication fully carbon neutral in 2019.

We really want to get feedback on the condition the magazines arrive in that we’ve sent in the ‘naked’ test, so do get in touch with us at marketing@christopherward.co.uk.
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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by nordwulf » Thu Nov 08, 2018 2:48 pm

The most eco-friendly option would be not sending any magazines at all. There must be a big cost involved in producing, manufacturing and distributing these magazines, not to mention the resources needed that impact the environment.

The PDF format is just fine and easily read on computers and tablets. It takes an extra 3 weeks before it arrives in the US anyways so usually everything in there is old news.

It would be nice when CW would make an easy opt-out of the magazine mailing list on their website.

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Re: Did your ‘Loupe’ arrive in a plastic wrapper?

Post by Bahnstormer_vRS » Thu Nov 08, 2018 2:58 pm

I like receiving the printed magazine as it gives me the opportunity to read it without having to resort to a phone, tablet, laptop or PC.

Additionally, I am able to keep them available to read over time and, along with the CW magazine prior to Loupe (not available online) I have pretty much every issue printed since their inception.

On the subject of going 'naked' for postage, its the in thing. I've receive two Christmas Catalogues from retail companies that were also 'naked'.

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