Search found 424 matches

by Molan
Sat Nov 26, 2022 12:45 am
Forum: General Discussion
Topic: CWL of the day
Replies: 43350
Views: 2536244

Re: CWL of the day

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by Molan
Thu Aug 18, 2022 7:42 pm
Forum: Other Brands
Topic: Tribus Watches
Replies: 971
Views: 58536

Re: Tribus Watches

I thought setting up the new company was the only way they could untie their hands from the Liverpool deal to get access to the stock, which was being held by the manufacturer? (I may have completely misunderstood) By doing that they were able to go through with the fire sale(s) to recoup enough to...
by Molan
Wed Aug 17, 2022 5:05 pm
Forum: Other Brands
Topic: Tribus Watches
Replies: 971
Views: 58536

Re: Tribus Watches

I thought setting up the new company was the only way they could untie their hands from the Liverpool deal to get access to the stock, which was being held by the manufacturer? (I may have completely misunderstood) By doing that they were able to go through with the fire sale(s) to recoup enough to...
by Molan
Sun Aug 14, 2022 11:33 pm
Forum: General Discussion
Topic: CWL of the day
Replies: 43350
Views: 2536244

Re: CWL of the day

Ok, so the pic is from a couple of days ago but I’ve been wearing this all weekend!

The ZuluDiver strap is really comfortable in this heat 😎
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by Molan
Tue Aug 09, 2022 11:34 pm
Forum: Other Brands
Topic: Non CW of the Day
Replies: 75430
Views: 3872167

Re: Non CW of the Day

I know there’s a lot of these out there but I decided I just had to have one.

Just so nice to wear and spend, far too many, hours just staring at this classic lines and perfect finishing!
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by Molan
Fri Aug 05, 2022 12:02 am
Forum: Other Brands
Topic: Non CW of the Day
Replies: 75430
Views: 3872167

Re: Non CW of the Day

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by Molan
Tue Jul 05, 2022 3:05 pm
Forum: General Discussion
Topic: Fastest Finger on the Button
Replies: 384
Views: 21660

Re: Fastest Finger on the Button

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by Molan
Sat Apr 30, 2022 11:19 pm
Forum: General Discussion
Topic: CW Marketing spend
Replies: 46
Views: 2771

Re: CW Marketing spend

You don’t really ‘get’ marketing do you Phil? Amazon is a retail outlet featuring product shots. That is their shop window not their marketing campaign. As it happens I’m working with Amazon on marketing right now so, yes, I do know what I’m talking about. Here’s Amazon’s latest large budget advert...
by Molan
Sat Apr 30, 2022 6:06 pm
Forum: General Discussion
Topic: CW Marketing spend
Replies: 46
Views: 2771

Re: CW Marketing spend

It’s a strange world when people who are professionals at their jobs and have worked in those positions for over 40 years are ridiculed by people who have nothing to do with that profession but like to try and force their opinions on others. . . Welcome to the club. Nothing to do with marketing in ...
by Molan
Sat Apr 30, 2022 5:54 pm
Forum: General Discussion
Topic: CW Marketing spend
Replies: 46
Views: 2771

Re: CW Marketing spend

When it comes to advertising who knows what works. It's clear that modern advertising is far more subtle than that of years ago though. That's why these viral campaigns work. It doesn't seem to be about just hammering home a repetitive message any more. I'm no expert, but I find the Apprentice some...
by Molan
Sat Apr 30, 2022 5:47 pm
Forum: General Discussion
Topic: CW Marketing spend
Replies: 46
Views: 2771

Re: CW Marketing spend

[ I thought you said that “Yet more dark images in which the watch cannot be seen properly” and that this was a sad trend. This inferring that you believed light and clear product shots were a requirement of successful marketing. The creative experts at, arguably the largest and most successful mar...
by Molan
Wed Apr 27, 2022 12:53 am
Forum: General Discussion
Topic: CW Marketing spend
Replies: 46
Views: 2771

Re: CW Marketing spend

The CW videos I’ve seen usually try to be a bit abstract. Is this a current trend in advertising? I quite often see (on TV) adverts for current release films and I have no idea what the film is actually about. I’ve worked on a lot of movie launches. Everything from huge major studio blockbusters to...
by Molan
Wed Apr 27, 2022 12:38 am
Forum: General Discussion
Topic: CW Marketing spend
Replies: 46
Views: 2771

Re: CW Marketing spend

And that's all fine and dandy except that I didn't say they should use 'a bloody great, screen filling product image'. Anecdotally however, the number of times I DO see a comment on various FB pages or forums stating that the end-user's on-the-wrist photo is so much better than the murky stock imag...
by Molan
Sun Apr 24, 2022 10:40 pm
Forum: General Discussion
Topic: CW Marketing spend
Replies: 46
Views: 2771

Re: CW Marketing spend

NB - We should always remember that people here are not part of any mainstream ad campaign target audience. They are advertising to build awareness to a much broader set of target audiences and to generate longer-term brand saliency and awareness. This point is also good to keep in mind. I’m alread...
by Molan
Fri Apr 22, 2022 8:31 pm
Forum: General Discussion
Topic: CW Marketing spend
Replies: 46
Views: 2771

Re: CW Marketing spend

Yet more dark images in which the watch cannot be seen properly. It's long been a theme, sadly. They showed an example of a brand in the same sector who had an interesting looking ad who then dropped in a bloody great, screen filling product image. It was very clear and showed lots of detail. The d...