Why can't I? I am interested in the review not the connection or lack of.
The purpose of a review is to inform the reader/viewer about the product. While a review allows one to express their opinions about a product, there is also the need for the unbiased and objective approach. An ideal review combines both, regardless of any connection.
When it comes to opinions, it is up to me to decide to who I shall align my views with and likely follow a reviewer who's opinion aligns with mine regarding products and specs.
For example... I do not care for Bremont watches. They do absolutely nothing for me. I appreciate they are fine well made timepieces and what the company is doing to further develop the industry in the UK. Moderator "Downer" likes Bremont watches, owns a couple and lives in the UK. If we were both given a Bremont watch to review, who is more likely to give a positive one?
If we both continued to review Bremont watches and you like Bremont, who are you more likely to follow? I am likely to be far more critical of the brand.
If a CW watch is to be reviewed who are you more likely to follow? Me who owns 140+ or someone who just can't stand the style. As a reader it is up to you to find a reviewer you like that aligns with your thinking and/or balance your thinking by reading both positive and negative reviews.