The most unfortunate watch name of 2013 award goes to.....

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f1colin
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The most unfortunate watch name of 2013 award goes to.....

Post by f1colin »

So, this week I received an email / link to the latest offerings from Ferrari's merchandise machine. As some of you know I am a petrolhead and have indeed purchased items / gifts before and had a Ferrari watch in my time.

However, the new range contains an interesting new quartz chrono watch model in deference to the first Ferrari Grand Tourer - The '166 Inter'. How Ferrari's global marketing team didn't spot the fact that the name wouldn't read well in the English speaking world when plastered across a watch dial coupled with the italian word for 'road', I will never know, but made me 'laugh out loud' as the kids say... link below:

http://store.ferrari.com/en/watches/scu ... steel.html

Q - What would you like for Christmas?

A - The InterCorsa watch please! (sounds better in an Italian accent, trust me)

Germaine suggestions welcomed from CWF members for the follow up line!
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Re: The most unfortunate watch name of 2013 award goes to...

Post by Lego »

Bet it's 'arrives' early...
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Re: The most unfortunate watch name of 2013 award goes to...

Post by barry72 »

^ Hahaha, excellent thread I'm sure there are more...
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Re: The most unfortunate watch name of 2013 award goes to...

Post by f1colin »

"are you going to time me now? Good job it has a stopwatch function!"
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Re: The most unfortunate watch name of 2013 award goes to...

Post by bspj »

Toyota found it hard to sell the MR2 in France until they realised that when pronounced, it sounded like 'merde' which is an impolite way of saying faeces in their language.
Similarly GPT found the French market hard, then realised that when pronounced it sounded like 'I have passed wind'.
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(Both of the above are bowdlerised) :?
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Re: The most unfortunate watch name of 2013 award goes to...

Post by alphajet »

Bringing a whole new meaning to love my watch. :thumbup:
No more Quartz (except when I cannot resist).
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Re: The most unfortunate watch name of 2013 award goes to...

Post by IanK »

I'm sure many know the Mitsubishi Shogun is known elsewhere in the world as the Pajero.

Eh, not in Spain as the translation of Mitsubishi Pajero is Mitsubishi ****. 8O
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Re: The most unfortunate watch name of 2013 award goes to...

Post by Drmarkf »

InterCorsa watch?

Presumably its a Reverso knockoff, since it's a Ferrari product?

:lol:

Dare I mention the VW Toerag and the Lamborghini Mucilage?

No, I thought not...
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Re: The most unfortunate watch name of 2013 award goes to...

Post by teadazed »

Or the Vauxhall/Opel Nova which had to be renamed as No Va means doesn't go in spanish.

Not a good name for a watch, no.
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Re: The most unfortunate watch name of 2013 award goes to...

Post by Richard B »

The "Nova" one is the odd one out as it's just an urban myth. AVO would be able to explain, but it's also debunked and explained on Snopes. The Pajero one is, I believe, partly/mostly true, depending on how hard of softly the J is pronounced. Again, I'd need a linguist to help me out.
There are some other car models that hit similar language barriers, but they are less well known models.
So I wish I was James Bond, just for the day.
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Re: The most unfortunate watch name of 2013 award goes to...

Post by castle »

Kia were planning to launch a car called the "Provo" but it won't be called this in the UK because it would be reminiscent of the Provisional IRA who were known as "The Provos" here in N. Ireland.
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Re: The most unfortunate watch name of 2013 award goes to...

Post by Amor Vincit Omnia »

Richard B wrote:The "Nova" one is the odd one out as it's just an urban myth. AVO would be able to explain,
Not sure what you want me to explain? "No va" means it doesn't go.
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Re: The most unfortunate watch name of 2013 award goes to...

Post by Richard B »

So it's correct and credible?

Cool! :D

The only Spanish I know is: una cervesa pour favor

And I'm not sure that's perfect, but it helped a Majorcan holiday go by in a blurr!
So I wish I was James Bond, just for the day.
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Re: The most unfortunate watch name of 2013 award goes to...

Post by teadazed »

Richard B wrote:The "Nova" one is the odd one out as it's just an urban myth. AVO would be able to explain, but it's also debunked and explained on Snopes. The Pajero one is, I believe, partly/mostly true, depending on how hard of softly the J is pronounced. Again, I'd need a linguist to help me out.
There are some other car models that hit similar language barriers, but they are less well known models.
Wikipedia suggests you are correct in that it is an urban myth. I'll have to stop using that as an example then!

So instead how about the ford pinto (brazilian slang for small gentleman sausage according to the bbc)
http://news.bbc.co.uk/1/hi/business/3208501.stm

Couple of others in there too - Buick masturbator (LaCrosse) and Toyota ugly old woman (Fiera).
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Re: The most unfortunate watch name of 2013 award goes to...

Post by Richard B »

AVO reckons you're right all along, so apologies for dissing your post!
So I wish I was James Bond, just for the day.
Kissing all the girls, blow the bad guys away.
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