Bremont- what’s the appeal?

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Re: Bremont- what’s the appeal?

Post by scooter »

I have always admired Bremont watches but it is really only since they started making them to include 40mm that I have considered buying one.

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Re: Bremont- what’s the appeal?

Post by Thegreyman »

I'm another that has not looked too closely at them to date mainly due to generally (in my mind anway) an average 43-45mm case which is also very tall.

I know some of their watches are now coming in smaller sizes (e.g. S300) which will make me take notice of them a bit more.
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Re: Bremont- what’s the appeal?

Post by Caller »

Bremont, like CW, are a young watch company. That's about where the similarities end. When I first learnt of Bremont, their long term plans and ambitions, I was smitten, especially coming from a British company. It helped that I liked many of their designs, but not all, and still don't. My next purchase will be in approx. 2 years if all goes to plan and it will be interesting to see what's on offer? Hopefully, an LE I like powered by their own in-house modular based movement. I just hope I can afford it!
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Re: Bremont- what’s the appeal?

Post by gaf1958 »

Living in Australia, seeing a Bremont in real life is not easy, more so since I’ve left the capital city and have moved to the beach, well away from most of the decent watch shops. Typically the only solution is to buy one, but at those prices I’m not about to drop a stack on one on the off chance. Besides, from the photos, I’ve not seen one that would make me spend the money on it, rather than say, an Omega.

Another British brand that I do like is Farer; their watches are typically more extroverted and are priced closer to CW than to Bremont. Now I have been tempted to buy a few Farers from time to time. Bremonts, not yet, although I understand the quality is excellent, but then so are the Farers I’ve owned, not to mention the latest CWs.
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Re: Bremont- what’s the appeal?

Post by Viognier »

paw3001 wrote: Sun Jan 31, 2021 10:15 pm
Well when they do a sale as they recently did and you know they are still making a profit it tells you all you need to know about their margins considering they have no middle men etc!

If you could add in a retail mark up I suspect that CWs would be in the same retail ball park as Oris, Longines, Certina and Tissot etc
CW 50% off watches in the sale are discontinued pieces and really no different than other manufacturers, including Bremont, who discount to sell off end of the line timepieces. I assure you Bremont, Oris, Longines, Certina and Tissot margins are also very lucrative, specially when owned by Swatch Group!

Bremont, Oris, Longines, Certina and Tissot do compete with CW , however that's where CW's Luxury watch value comes massively into play on how much watch you get for your outlay of cash. They are all excellent watches it's just the look of the watch, the brand and how much you wish to spend that determines the purchase.
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Re: Bremont- what’s the appeal?

Post by nbg »

Viognier wrote: Mon Feb 01, 2021 5:14 pm
paw3001 wrote: Sun Jan 31, 2021 10:15 pm
Well when they do a sale as they recently did and you know they are still making a profit it tells you all you need to know about their margins considering they have no middle men etc!

If you could add in a retail mark up I suspect that CWs would be in the same retail ball park as Oris, Longines, Certina and Tissot etc
CW 50% off watches in the sale are discontinued pieces and really no different than other manufacturers, including Bremont, who discount to sell off end of the line timepieces. I assure you Bremont, Oris, Longines, Certina and Tissot margins are also very lucrative, specially when owned by Swatch Group!

Bremont, Oris, Longines, Certina and Tissot do compete with CW , however that's where CW's Luxury watch value comes massively into play on how much watch you get for your outlay of cash. They are all excellent watches it's just the look of the watch, the brand and how much you wish to spend that determines the purchase.
Without getting into the whole “we sell at three times cost” debate, which is something that I always smile at when portrayed by default as “better value” than a manufacturer that may mark up my more, there is a difference between CW and the other brands you mention.

When CW discount they are giving away their own margin. When the brands you mention end up in a sale the brand manufacturer is not giving up margin. It is the AD who takes the haircut.

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Re: Bremont- what’s the appeal?

Post by Viognier »

nbg wrote: Mon Feb 01, 2021 5:50 pm
Viognier wrote: Mon Feb 01, 2021 5:14 pm
paw3001 wrote: Sun Jan 31, 2021 10:15 pm
Well when they do a sale as they recently did and you know they are still making a profit it tells you all you need to know about their margins considering they have no middle men etc!

If you could add in a retail mark up I suspect that CWs would be in the same retail ball park as Oris, Longines, Certina and Tissot etc
CW 50% off watches in the sale are discontinued pieces and really no different than other manufacturers, including Bremont, who discount to sell off end of the line timepieces. I assure you Bremont, Oris, Longines, Certina and Tissot margins are also very lucrative, specially when owned by Swatch Group!

Bremont, Oris, Longines, Certina and Tissot do compete with CW , however that's where CW's Luxury watch value comes massively into play on how much watch you get for your outlay of cash. They are all excellent watches it's just the look of the watch, the brand and how much you wish to spend that determines the purchase.
When CW discount they are giving away their own margin. When the brands you mention end up in a sale the brand manufacturer is not giving up margin. It is the AD who takes the haircut.

Neil
Fair commentary Neil.
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Re: Bremont- what’s the appeal?

Post by magicman »

I find this very appealing. I would like to see it in the flesh.

https://www.chisholmhunter.co.uk/bremon ... watch.html

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Re: Bremont- what’s the appeal?

Post by jtc »

magicman wrote: Tue Feb 02, 2021 12:41 am I find this very appealing. I would like to see it in the flesh.

https://www.chisholmhunter.co.uk/bremon ... watch.html
I believe there are a few owner photos in the Non-CW of the day thread...
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Re: Bremont- what’s the appeal?

Post by Oldhooky »

It’s definitely a brand you need to hold in the hand rather than rely on stock photos. They’re much better on the wrist. That said, there are only a couple of pieces I like, which can also be said for most other brands.

It’s always tricky, comparing brands. Yes, they’re more expensive than CW but less than Rolex. They do a lot of the work in Henley, and if you visit you cannot help but experience at first hand their genuine enthusiasm for what they are doing.

Some of the crass LEs and marketing around them have put a lot of people off them, perhaps temporarily, but then others have also had questionable marketing, Tag, Breitling, Longines and CW to name but a few.

But one thing, which if true, really sours owning a CW, is their cases made in China.


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Re: Bremont- what’s the appeal?

Post by Mikkei4 »

Banks Lyon has a few Airco and the Jaquar in their clearance sale with about 20-25% off.
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Re: Bremont- what’s the appeal?

Post by 0uatiOW »

magicman wrote: Tue Feb 02, 2021 12:41 am I find this very appealing. I would like to see it in the flesh.

https://www.chisholmhunter.co.uk/bremon ... watch.html

Regards Steve
That is a terrific watch, it wears beautifully well. I traded mine last year - you can see it earlier in this thread, posted by the new owner. All this talk is making me feel like I want to buy back in to the S300 range.
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Re: Bremont- what’s the appeal?

Post by magicman »

0uatiOW wrote: Tue Feb 02, 2021 6:30 pm
magicman wrote: Tue Feb 02, 2021 12:41 am I find this very appealing. I would like to see it in the flesh.

https://www.chisholmhunter.co.uk/bremon ... watch.html

Regards Steve
That is a terrific watch, it wears beautifully well. I traded mine last year - you can see it earlier in this thread, posted by the new owner. All this talk is making me feel like I want to buy back in to the S300 range.
I have to say I really like the look of it, but after watching a comparison video, with the Tudor BB58 I think I prefer the Tudor.
I would have to part ways with a few out of my collection to get either, so when things start to open up, I may go and try both the Bremont and Tudor on, and see how I feel.

Regards Steve
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Re: Bremont- what’s the appeal?

Post by stefs »

magicman wrote: Tue Feb 02, 2021 7:16 pm
0uatiOW wrote: Tue Feb 02, 2021 6:30 pm
magicman wrote: Tue Feb 02, 2021 12:41 am I find this very appealing. I would like to see it in the flesh.

https://www.chisholmhunter.co.uk/bremon ... watch.html

Regards Steve
That is a terrific watch, it wears beautifully well. I traded mine last year - you can see it earlier in this thread, posted by the new owner. All this talk is making me feel like I want to buy back in to the S300 range.
I have to say I really like the look of it, but after watching a comparison video, with the Tudor BB58 I think I prefer the Tudor.
I would have to part ways with a few out of my collection to get either, so when things start to open up, I may go and try both the Bremont and Tudor on, and see how I feel.

Regards Steve
I know exactly what video you are talking about Steve and I agree it does make a compelling argument. It influenced me in my purchase of my bb58 which I think is superb but i also still think the bremont is a very decent alternative
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Re: Bremont- what’s the appeal?

Post by jimbo »

I recently bought a limited edition Arrow II (Royal Marines II) (The first Royal Marines limited edition sold out rather quickly, I am supprised as most boot necks are broke :) )

It is a fantastic watch (so far) I have taken it off the strap and it is now on a bracelet which I prefer. The engineering of the case/bracelet is spot on with barely room to squeeze in

Bremont sold the watch as a armed forces edition, and at a discount, which I think is mighty good of them. They also made due diligence checks to make sure you are who you say in order to get the discount.

They do have some "marmite" watches, as do all sellers including CW

I hope that my son will cherish it one day when I have no further need of it, as it has my service number on the case back.

The lady I dealt with has also said that once this covid "issue" is finished with that i can go up to their new premises to have a look around the factory. As I don't live far I will take them up on it, and of course report back
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