Browser History - The statistical study of potential customers eagerly peering through jewellers' windows with a view to identifying those likely to succumb to paying full price.

Set phasers to stun: Manipulating the moon phase cycle on a C1 Moonphase to display a full moon when you find yourself in a social situation where you want to really catch the eye of your company. "Look at that moon, isn't it incredible!"

Des

Crown and Buckle - A mantra chanted by enthusiasts as they enter the swimming pool to ensure their watch doesn't suffer water-related misfortune.

Schrödinger's Link - the quantum theory whereby bracelet spare links for an Ebay purchase are simultaneously both present and missing until such time as the package is inspected.

Microcosm: The space in the watch firmament that small, independent watchmakers operate in.

Microchip: A tiny piece of damage to the crystal or case of your non-mainstream, independent watch.

Des

Globolight

A gently illuminated simulacrum of the Earth designed to hang from the ceiling of a child’s bedroom.

Bel Canto Nero

The notoriously fixed singing event at the Olympics in 67 AD.

Studio Underd0g

Whichever bloke ends up co-presenting with Holly Willoughby.

Bulova - The purported activity of sneaking up on the largest beast in the cow field and pushing it over for entertainment.

Beef Bergeon - a much lauded dish so expensive and yet of such high quality that you only need buy it the once.

What a brilliant, brilliant thread. I’ve a lot of catching up to do and hope not to repeat any that have gone before!

Formex - what Elon Musk decided to do with Twitter

Trident Lumière - new brand of triple action toothpaste for the brightest teeth

1815 Up/Down - Napoleon’s diary summation of his fortune during the Hundred Days

Octo Finissimo - total knockout in UFC

Lange 1 - result of the 1985 Masters Tournament

Machine finishing - the Judda Judda Judda Judda Peeeeeeeeep when the laundry's done

Scurfa - something you should see an Italian GP or trichologist about

Charlie’s Angel - anyone who can help me out after I’ve spent an hour trying to shoehorn a particular microbrand into one of these definitions but just can’t make Farer force-it