What's different here is that it has removable partitions and cushions such that you can organise the space how you like.
It's in use for my work/utility watches and can store a bunch of straps and tools at hand so I don't need to dig them out. Very handy.
Everything is all soft-touch and friendly to watches and the cushions work well for my smaller-wrist bracelet fitting. About USD55 through Temu.
