This brings up an issue that's become something of a marketplace plague in recent times.
For the last dozen years or so it's been a significant part of the HiFi business in which I have no small experience. And now with watches.

It's about taking the specialness out of special and turning it into a commodity in the business of well, the business of turning a deal into money, rather than product.

As watch people, the product means something to us. For others, it is an opportunity of a different kind. So whether a Rolex or a Royal Oak, the perception rules (including the "flex") and the product itself becomes immaterial. And that's sad.
When I think about what it takes to produce some of these pieces, I have a little fume....