
More cool Dad stuff.
Probably a bit more attention to sentence detail needed when responding to customers too!
This. It pi**ed me off the first time I saw it in Loupe but said nothing about it. Now they have made it part of their on-the-street advertising. I really, REALLY dislike companies signalling politics. The USA has become ridiculous with it. Bad move CW- I hope you are happy with the demographic you are appealing to buying one watch and calling it done.
Well saidFloridaPhil wrote: ↑Tue Nov 06, 2018 7:30 pmThis. It pi**ed me off the first time I saw it in Loupe but said nothing about it. Now they have made it part of their on-the-street advertising. I really, REALLY dislike companies signalling politics. The USA has become ridiculous with it. Bad move CW- I hope you are happy with the demographic you are appealing to buying one watch and calling it done.
Isn’t that the main customer demographic? Men of a certain age? I know they’re trying to get a younger base, so perhaps that’s why they’re trying to be a bit more edgy. Does make the whole spiel about the importance of branding sound a bit hollow by going for the younger sounding chriswardlondon rather than the more staid sounding Christopher Ward. There have been a couple of occasions where they’ve seemed to have loosened their adherence to the official branding, and this is one of them.
Agreed. It upsets more people than it appeals to. Trendy, edgy? Nah, stick to good business and first class products.FloridaPhil wrote: ↑Tue Nov 06, 2018 7:30 pmThis. It pi**ed me off the first time I saw it in Loupe but said nothing about it. Now they have made it part of their on-the-street advertising. I really, REALLY dislike companies signalling politics. The USA has become ridiculous with it. Bad move CW- I hope you are happy with the demographic you are appealing to buying one watch and calling it done.
No problem Neal, stay with us and we'll soon get you speaking and spelling English correctly.
The results of my field test, following what is fortunately now only a rare trip to London yesterday.nbg wrote: ↑Mon Nov 05, 2018 9:30 pm It will be interesting to see what level of traction CW get from this campaign.
The 20 second video is a bold move, with CW doing something different (or dare I say disruptive!), as the manner in which it is constructed ignores all the normal content that would typically be expected in what amounts to the equivalent of an elevator pitch.
The cross-track posters will not have the same level of visibility as posters situated alongside the escalators to the platforms, but I imagine those alongside the escalators would cost more.
However it may well be that where Helen has stated cross-track posters, she also means those alongside the escalators. I will have a look when I am at Waterloo on Wednesday. As I will be avoiding rush hour I will at least have the chance to see a cross-track poster on the Waterloo and City line platform - not something that would be so visible during morning or evening rush hours!
Neil
I think when you get to premier football, the advertising is World wide. Every premier game is shown live here in Thailand (and all over Asia and Australia as far as I am aware) and Liverpool, ManU and Chelsea, along with Barcelona, are the big teams (and Leicester when they won the league), and Yokohama are a major brand here. I'm not sure how much their decision to sponsor Chelsea was to do with the UK?