rkovars wrote: ↑Fri Jan 10, 2025 9:12 pm Mike France has stated in public that it was 3x manufacturing cost. My rough napkin math without knowledge of the deals that CW has with suppliers (for example I am certain CW doesn't pay RRP for movements they are too high in volume for that) over the years have been pretty close to 3x what it would cost to build. The wild cards are the Bel Cantos as those I don't personally have any reference for. I have no idea how much it would cost to manufacture the parts 'above the dial' but I bet it isn't cheap.
We are starting to split hairs. I believe what I have read and heard from MF is:
3X cost = 1x manufacturing, 1x overhead (includes marketing), and 1x profit
So, if marketing costs goes up then the 3X goes up as well because it is part of the overall cost structure. As others have noted, CWL is still very good value for money when compared to other major brands.