Agree 100% - although they are already running at a loss and have been for a few years while, so they have a delicate balancing act of raising prices without scaring people off, as their actual sales turnover is pretty much static year-on-year, certainly taking inflation into account (which funnily enough is what is apparently driving the price increase).OllyW wrote: ↑Tue Mar 14, 2023 12:48 pmI don't think the upcoming price increase is an attempt to pitch themselves at a higher price point. Manufacturing costs have gone crazy over the last couple of years so CW have eventually had to raise their prices as they are already operating at a tight margin compared to most other Swiss brands.Hicksmat wrote: ↑Tue Mar 14, 2023 11:05 am Making the case to buy a CW watch even harder. Competitive market also, CW may hit bumpy waters. They need a serious rebrand if they are pitching themselves at a higher price point. If they want to be Bremont #2 then they need more than just raising prices.
It does mean they may face losing some sales in the short term but running at a loss is a much greater risk.
I'm pretty grateful I'm not in retail, I couldn't cut it!