The Christopher Ward Women's Range

Discuss Christopher Ward watches
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gbbird
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Re: The Christopher Ward Women's Range

Post by gbbird »

I have always liked the Alex chrono I bought for my wife a few years back at a very good clearance price

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Gerlach - Orp Sokol, P50, LuxSport. Ball Engineer
Omega Speedmaster. Oris Aquis
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ddav
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Re: The Christopher Ward Women's Range

Post by ddav »

gbbird wrote:I have always liked the Alex chrono I bought for my wife a few years back at a very good clearance price

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+1 , although you could lose the knuckle duster bracelet :D
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W11 Amelia , Emily Double Tour (The Wife)
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gbbird
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Re: The Christopher Ward Women's Range

Post by gbbird »

ddav wrote: +1 , although you could lose the knuckle duster bracelet :D
:lol: she uses that to keep me in check sir
Ticking away the moments that make up a dull day

CW - C60 blue, C60 black orange, C600 tit, FLE13
Gerlach - Orp Sokol, P50, LuxSport. Ball Engineer
Omega Speedmaster. Oris Aquis
Longines Hydroconquest
Magrette - Regattare, DualTime, Moana
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hughesyn
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Re: The Christopher Ward Women's Range

Post by hughesyn »

Yvonne wrote: I am an accountant so am well aware that selling women's watches at a discount does not generate so much profit, however, what it does is contribute to recovery of the fixed costs. If CW does not have that contribution then for the same level of profit it needs to sell more men's watches or sell at a higher price - is that what you want?
The design and setup costs for a woman's watch is the same as a man. If the expected sales are a tenth the number of units, and the margin low, the prospect of recovering the design costs is much lower.
They probably didn't make much or any money on woman's watches or possibly lost money, so it's reasonable to discontinue them.
Given finite design resources, it's obvious that they will go for new products that generate the best return. This appears to be 'boys toys', like 1000m divers watches with green hands, watches with bits of cars stuck in them, expensive new movements, etc.

Putting resources into woman's watches means lost opportunity to develop mens watches. The men's range was probably carrying the woman's, so dropping woman's will not make men's more expensive.


You can't blame them for pursuing products that are more profitable and ditching those that don't sell.
C8 Pilot Mk II Vintage; C5 Quartz Mk II; C4 'Phoenix', C5 MMXV FLE, C7 Automatic Chronograph
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