After reading the article I came away with a feeling that CW have certainly grown larger than what is considered a microbrand or small business, whatever the definition is! I would have thought a microbrand wouldn't have an upcoming third showroom or their own swiss watch making factory on the scale described in the article, mostly the turnover is what I would consider far greater than a small business. Having said that, I certainly didn't get the feeling that they are a larger, all powerful conglomerate either.
It seems that CW appears to have the balance just right at their current rate of development. Big enough to compete on a world wide scale but small enough to offer a personal and valued client experience. I hope that the business continues to grow and develop their products in the fashion they have over recent times. Of course, the core offerings are their bread and butter but they have certainly proved their prowess with the twelve, bel canto and the twelve skeleton, I would also put the Lumiere in that bracket. I know very little about the tourbillon (hopefully spelt correctly) movement but if that is to be their next big reveal then anything that improves their skillset and range is welcome in my book as long as it's built to the quality and finish they are currently producing and the price remains competitive. High quality and innovative horology for a modest price, I'm in for the long haul for sure.
Just my thoughts, impressions and observations after reading the article. I could be barking up the wrong tree completely.
Thanks
Pat