I originally clicked "Don't Know, Don't care" as: A) have had no interest till now B) have not got all the facts to decide C) have never bought a womans watch so i can't really comment....but you guys have made this such a bloody interesting debate i would just like to add myself:
ianblyth wrote:A few have suggested spinning off the women's as a new sub brand but what a growing company needs is focus and not diversifying all over the place.
Definitely.
jimbo wrote:If CW makes no money from women's watches, then maybe narrow the range - but for many women, some of the watches are a little big, and on a small wrist maybe a little imposing?
TXAG96 wrote:I like what Omega did with the reduced speedmaster. It's a smaller case size, but they also have mother of pearl dials, number indices in red with a red leather strap, and a more elegant bracelet option. That approach needs to be to build on the men's line but not do it in a lazy fashion. Make something feminine based on your core men's products. Then sell a husband and wife combo as a set. That would solve my next year's anniversary gift quandry.
If the Womens watches do stay, this is the way forward for me too, the womens range is pulling in an opposite direction to the mens right now, they don't really co-exist under the same brand name to me. I say stremline the brand by cutting off a few dead heads then slowly intergrate
TXAG96's genius idea of smaller, prettier versions of the mens range (the dress watches would be easiest at first i should think as the mens sport range is quite macho and would be tough). If this is too hard/costly then a mans gotta do what a mans gotta do. The thing is, are the womens watches just being brought by forum members for theres wives and mistresses or are they attracting new customers on there own and if they are how much is a woman willing to spend on one?
I miss all the great things that may never be.