Selita SW300 in standard Sealander or Trident

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Selita SW300 in standard Sealander or Trident

Post by Jwj5133 »

I really like the C63 Sealander and C60 Trident Pro 300, however I really wish they had the Sellita SW300 movement that is in the new Trident GMT and Twelve Ti. What is everyone's thoughts on the SW300 making it into these more "standard" models? Even if there was a cost increase I think it would be well worth it for the adtl. Power reserve and slimness. Would love to hear what everyone's thoughts are, maybe with the new iteration of each watch we will see this introduction?
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Re: Selita SW300 in standard Sealander or Trident

Post by mikeua85 »

I think it would be possible to try other options. For example, La Joux-Perre or Soprod.

And I wanted to see something more often on my own caliber. For example, an ordinary diver on SH21 was not released for a long time ...
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Re: Selita SW300 in standard Sealander or Trident

Post by rkovars »

The problem, as I see it, is that it wouldn't be a decent increase. Sellita prices have gone up quite substantially year over year and even more so for the 300. Remember that it is a 3x multiple so whatever the price difference is it is multiplied by three. This would move entry level watches pretty far up.

Sellita has also been working on a replacement for the SW200 for a while. Hopefully it will be brought to market soon.

Here is an interesting interview from the head of innovation for Sellita.



CW has gotten to the volumes where they are a preferred customer of Sellita. It would be tough to walk away now as they would have to re-establish a relationship with whichever manufacturer they went with.
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Re: Selita SW300 in standard Sealander or Trident

Post by MarkingTime »

rkovars wrote: Tue Oct 01, 2024 3:55 pm The problem, as I see it, is that it wouldn't be a decent increase. Sellita prices have gone up quite substantially year over year and even more so for the 300. Remember that it is a 3x multiple so whatever the price difference is it is multiplied by three. This would move entry level watches pretty far up.
The thing is, these would no longer be entry level. The movement is premium and would necessitate a higher cost, but with a corresponding increase in cost, would come the benefits a higher grade product.

Slimmer, greater PR, potentially chronometer grade for each model too. The SW300, is a nice movement and I might not be entirely popular and many might disagree, but this would put the C60 300 in Black Bay territory, if the tool watch aesthetic could be nailed down.

Either way, I think a more premium range is missing from the C60 and C63 line ups.
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Re: Selita SW300 in standard Sealander or Trident

Post by JAFO »

If it's a thinner watch, then the case and possibly bracelet/end links would have to be redesigned, presumably. If it doesn't sell a lot more units it might not be commercial. It's a tricky decision really.
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Re: Selita SW300 in standard Sealander or Trident

Post by rkovars »

CW would argue that they already offer this with the Lumiere and the C63 Elite*. You might not like the look of what is on offer (or want more choice) but it is higher grade materials and higher grade movements at a higher cost (SW300 COSC in the Lumiere - if the C63 Elite were designed today I would bet it would also house the SW300 over the SW200 COSC that is in it) .

I don't think that we will ever see different movements offered for a single skew of a watch just based on how CW tries to keep costs as low as possible. To offer 200s and 300s for the same skew would necessitate different cases and components. CW likes to have overlap where possible. Having one movement across a line accomplishes that.

There could be an argument for creating a new product line for the entry level and move everything else up scale. That has its own risks and again you are juggling yet another product line.

*The C63 Elite was released in 2021 and my be due for a refresh so there may be something interesting there.
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Re: Selita SW300 in standard Sealander or Trident

Post by maclink »

The 40mm C60 Trident 300 is £950 while the 40 mm C60 Trident 300 GMT is £1185. That’s a £235 difference. Not too bad. The case doesn’t need to be slimmer. The GMT version is actually slightly thicker.

I much prefer the sw300 movement.
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Re: Selita SW300 in standard Sealander or Trident

Post by JAFO »

maclink wrote: Tue Oct 01, 2024 8:28 pm The 40mm C60 Trident 300 is £950 while the 40 mm C60 Trident 300 GMT is £1185. That’s a £235 difference. Not too bad. The case doesn’t need to be slimmer. The GMT version is actually slightly thicker.

I much prefer the sw300 movement.
But if the case isn't slimmer don't you really lose the benefit of a better movement? You might get a slightly longer PR, but the real USP must be getting the thickness down 2mm.
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Re: Selita SW300 in standard Sealander or Trident

Post by rkovars »

maclink wrote: Tue Oct 01, 2024 8:28 pm The 40mm C60 Trident 300 is £950 while the 40 mm C60 Trident 300 GMT is £1185. That’s a £235 difference. Not too bad. The case doesn’t need to be slimmer. The GMT version is actually slightly thicker.

I much prefer the sw300 movement.
The SW200 is 4.6mm
The SW330 is 4.1mm
The SW300 is 3.6mm

The GMT overall is 11.85mm
The three hander is 11.25mm

You do need some extra height in the GMT for the hands.
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Re: Selita SW300 in standard Sealander or Trident

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rkovars wrote: Tue Oct 01, 2024 7:43 pm CW would argue that they already offer this with the Lumiere and the C63 Elite*. You might not like the look of what is on offer (or want more choice) but it is higher grade materials and higher grade movements at a higher cost (SW300 COSC in the Lumiere - if the C63 Elite were designed today I would bet it would also house the SW300 over the SW200 COSC that is in it) .

I don't think that we will ever see different movements offered for a single skew of a watch just based on how CW tries to keep costs as low as possible. To offer 200s and 300s for the same skew would necessitate different cases and components. CW likes to have overlap where possible. Having one movement across a line accomplishes that.

There could be an argument for creating a new product line for the entry level and move everything else up scale. That has its own risks and again you are juggling yet another product line.

*The C63 Elite was released in 2021 and my be due for a refresh so there may be something interesting there.
For me, the issue with the Lumiere, is that it's a bit too 'left field' and the case size limited the overlap potential. Making the Lumiere, 40mm for example, would have opened the possibility for a variety of steel versions without necessitating new bezels and sapphires.

I'm not in the position to be making any significant discretionary purchase at the moment anyway, but I'm keeping a close eye on the markets and circa £1800 gets a mint BB58 right now, so for me, that would be my direction, although I really would like to see CW bring something a bit more up market to the game.
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Re: Selita SW300 in standard Sealander or Trident

Post by Leon O »

When I'm in the market again, I'd prefer a watch with more than a 38 hr PR.
C7 Rapide Quartz, C60 Pro 300 Chronograph Quartz, C3 Malvern Chronograph, C7 Rapide Chronograph Quartz, C65 AM GT LE, C7 Rapide Chrongraph LE, C65 Trident Diver HW, C5 Malvern 595, C65 Trident GMT Pepsi
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Re: Selita SW300 in standard Sealander or Trident

Post by rkovars »

MarkingTime wrote: Tue Oct 01, 2024 10:16 pm

For me, the issue with the Lumiere, is that it's a bit too 'left field' and the case size limited the overlap potential. Making the Lumiere, 40mm for example, would have opened the possibility for a variety of steel versions without necessitating new bezels and sapphires.

I'm not in the position to be making any significant discretionary purchase at the moment anyway, but I'm keeping a close eye on the markets and circa £1800 gets a mint BB58 right now, so for me, that would be my direction, although I really would like to see CW bring something a bit more up market to the game.
Your first statement is exactly the point I made above. It isn't for you but it still exists.

I wouldn't wait. I would get the BB58. CW is all in on the 300 the way that it currently is designed. Released in August of 2022 it won't be due for a refresh in a while. CW is going to let the Elite sunset so that will be gone shortly with no replacement.

I went through this exact situation last December when I purchased my PO. I came to the conclusion that I wasn't confident that CW would release the watch that I wanted so when a watch I did want came up at a good price I bought it. Nothing released to date has made me regret that decision.
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