johnnyhomersimpson wrote: ↑Sun Aug 29, 2021 1:18 pm
Where's the innovation, where's the choice?
I don't think it is same old, same old. More same new, same new. And it appears succesful.
Variations of the new models and the development of complimentary core ranges against a more consistent brand identity. Whilst at the same time discontinuing older, likely less popular lines leaving a gap in the range available.
The OP references both lack of a range and lack of innovation. There is a lack of range but not a lack of innovation in my view. Super compressor, sapphire, bronze variations, military line, C63 including elite, moonglow, world timer, the list goes on.
Some of the models that have been dropped looked dated in my view and not befitting of the brand. Perhaps there will be further development in the future of the range but it will come in areas where there is a demand. Dive and sport are the focus of most at the moment.
Like others have said, across many industries the capacity to provide components has diminished and the manufacturing time and resources that are available will be used to bring a return for the in demand products.
Also, the CW move to 12 on most of the new releases may mean that an overhaul is required for other ranges. Although it is said that the wordmark will only be at 12 where it fits better, maybe they need to design a lot of new dials to do that, or simply put the date at 3 and have a ready made reason why after all this time it has eventually moved to 12.