Re-Branding and new models

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nordwulf

Re: Re-Branding and new models

Post by nordwulf »

The only thing I didn't really like about the old logo was the mix of upper case size Chr. and WARD name. But that was only a very minor thing.

If they just slightly updated their old wordmark, they could have sold current and new watches next to each other. I liked the W inside the C for a logo. Or even just use the initials with that distinctive W.

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Re: Re-Branding and new models

Post by MiniMpi »

Thanks for the photos regarding the hands guys.
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Re: Re-Branding and new models

Post by Bahnstormer_vRS »

MiniMpi wrote:Thanks for the photos regarding the hands guys.
Yup. Seems like the C65 & C65 Vintage sit with some illustrious company.

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Re: Re-Branding and new models

Post by missF »

wow, you stay away from the forum for just a few days and the company goes and does a complete 'rebrand'! ........... with a new logo!!! :lol: :lol:

if i must be categorized as 'retro' now, then i'll happily hold onto my C11 and consider myself something of a CW dinosaur from here on in ...... :D :thumbup:
watching you fail in your quest for a “one watch” has been great entertainment
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Re: Re-Branding and new models

Post by Amor Vincit Omnia »

Edinborosaurus. :D
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Re: Re-Branding and new models

Post by Serlo »

missF wrote:wow, you stay away from the forum for just a few days and the company goes and does a complete 'rebrand'! ........... with a new logo!!!
Same here... However, I don't feel strongly about the new logo. In my book simplicity is always a good thing.
Well, one can argue about the uninspired font, but the new C65, especially the vintage version, looks good to me and is quite tempting at 38mm. I actually prefer it to the two C61s I have got :oops:. It kind of reminds me of the Mondaine Helvetica range that uses a similar font and the logo is at half past three.

Will I get one of the new watches? No, but not because of the new logo. I just don't need another watch and so far CW (with or without L) hasn't released a watch I really wanted to have since I bought the two C61s. It also didn't help when I read that my wrists are not too thin for big watches on their new website (I don't need serious oomph; no, 43mm watches don't look good on me, and the strap can be as short as it wants to be! It won't change my opinion!). I find it condescending if someone tells me what kind of sizes I should like. The last forum chat comes to my mind when Christopher said that the C60 chrono was designed for real men...
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Re: Re-Branding and new models

Post by asqwerth »

Serlo wrote:...It also didn't help when I read that my wrists are not too thin for big watches on their new website (I don't need serious oomph; no, 43mm watches don't look good on me, and the strap can be as short as it wants to be! It won't change my opinion!).

Heh heh. I so agree.
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Re: Re-Branding and new models

Post by PaulJS »

I see that the C600 with two redundant pushers has been corrected on the website - you would like to think some has one of these :oops: over this boo boo

But, there has been a massive missed opportunity to optimise confusion and incoherence on the 'Watches' front page:

If the new C65 MKII had been on there as a dress watch example they could have had an example of each logo from birth to...whatever this is :lol:
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Re: Re-Branding and new models

Post by matengawhat »

Website still doesn't work on Android, this isn't a big fix
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Re: Re-Branding and new models

Post by matengawhat »

matengawhat wrote:Website still doesn't work on Android, this isn't a big fix
Just realised that on Android if you turn your phone through 90 degrees so is landscape everything fits, never seen a website only optimised for landscape, can anyone else confirm works?
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Re: Re-Branding and new models

Post by smegwina »

Fashion insight have the news also in their fashion section....m

http://www.fashioninsight.co.uk/news/br ... s-rebrand/

Glad that the beautiful people can now join the hipsters.

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Re: Re-Branding and new models

Post by ddav »

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Re: Re-Branding and new models

Post by hughesyn »

matengawhat wrote:Website still doesn't work on Android, this isn't a big fix
I don't think the edgy, disruptive designers even comprehend people who don't have an Apple.

The iwatch app will be out soon though.
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Re: Re-Branding and new models

Post by matengawhat »

hughesyn wrote:
matengawhat wrote:Website still doesn't work on Android, this isn't a big fix
I don't think the edgy, disruptive designers even comprehend people who don't have an Apple.

The iwatch app will be out soon though.
No they have designed it to work in landscape because their disruptive. Turn your phone on.its side and it works

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Re: Re-Branding and new models

Post by Bahnstormer_vRS »

matengawhat wrote:
matengawhat wrote:Website still doesn't work on Android, this isn't a big fix
Just realised that on Android if you turn your phone through 90 degrees so is landscape everything fits, never seen a website only optimised for landscape, can anyone else confirm works?
Yup, seems to work fine in landscape but in portrait the 'boxes' are not big enough for the available text.

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