I'm surprised we haven't had a lot of people complaining that this has already been discussed before. It has, of course, quite a few times – but we have had quite a lot of new members joining recently for whom the whole logo saga is something new. And why shouldn't they have a go?
I am far from an expert or even a forum historian, heaven forfend, but some of the arguments went a bit like this...
In the beginning was the logo. We call it v.1. It is the W inscribed within a C, often accompanied by the words Christopher Ward London. Whilst many people loved it, its harshest critics thought it looked like a cattle brand and there was also something of a problem in that a company called Constantin Weisz of TV shopping fame had a very similar logo.
Cue v.2..."CHR. WARD" (early iterations carried the word LONDON). Though welcomed by some, myself included, it was deeply unpopular with others. The attempt to reproduce 18th Century usage in terms of the abbreviation had its detractors.
v.3, the new or current use of the maker's name in a sans-serif font, caused similar consternation upon its unveiling last year...along with the "disruptive" claims of the brave new world marketing consultants and an outbreak of beard-related humour.
Technically. I believe, the actual logo is the double-cross device that appears on crowns, straps, case backs and the odd rotor, but don't quote me on that. Whether it makes onto a dial as a symbol as instantly recognisable as the Omega or the Rolex crown remains to be seen.
So there you go, I have some of each, so I'm impartial. To me they all look good in context, but I do have a favourite.