Original logo, old logo, current logo

Discuss Christopher Ward watches
User avatar
Psalty
Senior Guru
Senior Guru
Posts: 718
Joined: Mon Mar 27, 2017 5:51 pm
Location: Driftless Area

Re: Original logo, old logo, current logo

Post by Psalty »

Psalty wrote: I find the older versions to be somewhat staid. Handsome in an old-world kind of way, you know.
Devarika Woulf wrote:
Am I the only one who thinks the new logo is the best one yet? :shock:
Um...
Gregory
User avatar
Tyke
Senior Forumgod
Senior Forumgod
Posts: 5944
Joined: Mon Nov 29, 2010 9:47 pm
CW-watches: 0

Re: Original logo, old logo, current logo

Post by Tyke »

Eduardo wrote:Am I the only person who is so disappointed in the new logo that you won't purchase another CW? :thumbdown:
Nope.
User avatar
Amor Vincit Omnia
Moderator
Moderator
Posts: 33795
Joined: Sat Jun 11, 2011 7:34 pm
CW-watches: 4
Location: Norfolk, UK

Re: Original logo, old logo, current logo

Post by Amor Vincit Omnia »

I'm surprised we haven't had a lot of people complaining that this has already been discussed before. It has, of course, quite a few times – but we have had quite a lot of new members joining recently for whom the whole logo saga is something new. And why shouldn't they have a go?

I am far from an expert or even a forum historian, heaven forfend, but some of the arguments went a bit like this...

In the beginning was the logo. We call it v.1. It is the W inscribed within a C, often accompanied by the words Christopher Ward London. Whilst many people loved it, its harshest critics thought it looked like a cattle brand and there was also something of a problem in that a company called Constantin Weisz of TV shopping fame had a very similar logo.

Image

Cue v.2..."CHR. WARD" (early iterations carried the word LONDON). Though welcomed by some, myself included, it was deeply unpopular with others. The attempt to reproduce 18th Century usage in terms of the abbreviation had its detractors.

Image

v.3, the new or current use of the maker's name in a sans-serif font, caused similar consternation upon its unveiling last year...along with the "disruptive" claims of the brave new world marketing consultants and an outbreak of beard-related humour.

Image

Technically. I believe, the actual logo is the double-cross device that appears on crowns, straps, case backs and the odd rotor, but don't quote me on that. Whether it makes onto a dial as a symbol as instantly recognisable as the Omega or the Rolex crown remains to be seen.

Image

So there you go, I have some of each, so I'm impartial. To me they all look good in context, but I do have a favourite. :-$
Steve
Linguist; retired teacher; pilgrim; apprentice travel writer

Take nothing but pictures, leave nothing but footprints, kill nothing but time


Avoid loud and aggressive persons; they are vexatious to the spirit. (Max Ehrmann)
User avatar
Psalty
Senior Guru
Senior Guru
Posts: 718
Joined: Mon Mar 27, 2017 5:51 pm
Location: Driftless Area

Re: Original logo, old logo, current logo

Post by Psalty »

Amor Vincit Omnia wrote:...we have had quite a lot of new members joining recently for whom the whole logo saga is something new. And why shouldn't they have a go?
New blood, new eyes. Maybe not better eyes, but newer.
Amor Vincit Omnia wrote: In the beginning was the logo. We call it v.1. It is the W inscribed within a C, often accompanied by the words Christopher Ward London. Whilst many people loved it, its harshest critics thought it looked like a cattle brand...
:shock: Cattle brand. I shall never see it in any other light from now on! :lol:
Amor Vincit Omnia wrote:
Cue v.2..."CHR. WARD" (early iterations carried the word LONDON). Though welcomed by some, myself included, it was deeply unpopular with others. The attempt to reproduce 18th Century usage in terms of the abbreviation had its detractors.
Anachronistic ornamentation on CW's output has merit. Your impartial favorite, I'm guessing.
Amor Vincit Omnia wrote: v.3,...caused similar consternation upon its unveiling last year...along with the "disruptive" claims of the brave new world marketing consultants and an outbreak of beard-related humour.
:lol: Brave New World types prefer e e cummings' no caps. I have no idea what "beard-related humor" means, but it made me laugh. 8)
Gregory
User avatar
Tyke
Senior Forumgod
Senior Forumgod
Posts: 5944
Joined: Mon Nov 29, 2010 9:47 pm
CW-watches: 0

Re: Original logo, old logo, current logo

Post by Tyke »

Psalty wrote: :lol: Brave New World types prefer e e cummings' no caps. I have no idea what "beard-related humor" means, but it made me laugh. 8)
Just CW's latest PR guru's misguided and clumsy attempt to tap into the hipster market (loupe mag #1) Very quickly ditched along with a bunch of other stupid quotes and marketing ideas.

Don't know if the PR people were retained but the recent output has been more carefully considered (and better received).
User avatar
DEV.Woulf
Senior Forumgod
Senior Forumgod
Posts: 2257
Joined: Mon Aug 06, 2012 1:53 pm
CW-watches: 10
Location: Rhode Island

Re: Original logo, old logo, current logo

Post by DEV.Woulf »

The first logo was handsome but lacked the presence needed for a brand going places; such as creating their own movement.

The second was pleasant but overly fancy. It was more awkWard than CHRWard.

The new logo gets right to the point with just the name. It took a while for me to get used to it, but now I think it looks very smart. It's classy and laid-back. It does demand to be different, but once you get past that it works well.
Christopher Ward | LORIER | MONTA | SEIKO

Joseph.
garrettwp
Junior
Junior
Posts: 40
Joined: Sun Apr 02, 2017 8:29 am

Re: Original logo, old logo, current logo

Post by garrettwp »

I am still on the fence with the new logo / type face. It does look good on the C8 Power Reserve Chronometer. I do really like the twin flag logo and hope that they incorporate that onto the dial for the more sportier watches.

- Garrett
User avatar
Bahnstormer_vRS
Moderator
Moderator
Posts: 35163
Joined: Thu Sep 06, 2012 3:06 pm
CW-watches: 34
LE-three: 1
LE-foura: 1
LE-fourb: 1
LE-six: 1
Location: Hertfordshire, UK

Re: Original logo, old logo, current logo

Post by Bahnstormer_vRS »

garrettwp wrote:.. . . . I do really like the twin flag logo and hope that they incorporate that onto the dial for the more sportier watches.

- Garrett
If you have a look at the 'Fast time' article on pages 8-9 of the #3 edition of Loupe magazine you may be pleasantly surprised.

In the meantime, I've currently got all three (main) versions of the Brand name within my collection.

Image

Image

Image

Guy



Sent from my Xperia Z Premium using Tapatalk
In small proportions, we just beautie see:
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)

Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
garrettwp
Junior
Junior
Posts: 40
Joined: Sun Apr 02, 2017 8:29 am

Re: Original logo, old logo, current logo

Post by garrettwp »

Guy,

The more and more I see that C8 Regulator, I want it!

- Garrett
User avatar
TheBeatles
Senior Forumgod
Senior Forumgod
Posts: 2603
Joined: Thu Sep 22, 2016 8:36 am
CW-watches: 6
Location: England

Re: Original logo, old logo, current logo

Post by TheBeatles »

Although I love CW watches, I have 7, I still cannot help but think watches should have symbols for logos.

I feel the same about all brands. There are many brands with names etc, but personally I prefer a symbol.

By all means, have the name on the back of case.

Of course, I'll still buy more CWs if I like them enough. Especially as the FLE 2017 project develops.
Basically, I'm for anything that gets you through the night. Be it prayer, tranquilizers or a bottle of Jack Daniels, Frank Sinatra

All You Need Is Love, The Beatles

Too much of anything is bad. But too much of good whiskey is barely enough, Mark Twain
User avatar
Amor Vincit Omnia
Moderator
Moderator
Posts: 33795
Joined: Sat Jun 11, 2011 7:34 pm
CW-watches: 4
Location: Norfolk, UK

Re: Original logo, old logo, current logo

Post by Amor Vincit Omnia »

I think most of the big players who use a symbol carry the name on the dial as well, don't they?
Steve
Linguist; retired teacher; pilgrim; apprentice travel writer

Take nothing but pictures, leave nothing but footprints, kill nothing but time


Avoid loud and aggressive persons; they are vexatious to the spirit. (Max Ehrmann)
nordwulf

Re: Original logo, old logo, current logo

Post by nordwulf »

The second logo was the best because it doesn't show the full Christopher name. Using Christopher Ward makes it look like a fashion brand to me. Chr. Ward made it less personal and more professional. Instead of spending a lot of money to come up with a new logo that isn't a real logo, they should have invested their time and money in creating a better brand name instead of a choosing a boring font. I don't see myself wanting a Christopher watch..
JimboJames1972
Senior
Senior
Posts: 92
Joined: Sun Apr 16, 2017 6:54 pm
CW-watches: 3
Location: Bury St Edmunds, Suffolk, UK

Re: Original logo, old logo, current logo

Post by JimboJames1972 »

CHR.WARD, London is the one for me. Classy and refined, but not too stuffy.
J
User avatar
Psalty
Senior Guru
Senior Guru
Posts: 718
Joined: Mon Mar 27, 2017 5:51 pm
Location: Driftless Area

Re: Original logo, old logo, current logo

Post by Psalty »

The thing I like best about all the CW logos is that everyone is agreed.
Gregory
User avatar
nbg
Senior Forumgod
Senior Forumgod
Posts: 13151
Joined: Sun Nov 24, 2013 6:43 pm
CW-watches: 14
Location: UK

Re: Original logo, old logo, current logo

Post by nbg »

...... that the different versions of the logo divide opinion. :silent:

Neil
Other watch forums of interest:
TZ-UK
  • Similar Topics
    Replies
    Views
    Last post