So here are some general predictions:
- It may look like a watch that already exists.
- MF will proclaim it to be amazing value compared to others (and it probably is - see final point though...)
- It won't be said that CW has <50% less perceived brand value than those it is compared against.
- MF may make some claims that are open to some interpretation but sound really good if taken as 'facts'.
- There will be none in stock when released and it will be on pre-order.
- Customers will give CW a deposit (interest free loan) to purchase.
- There will be delays in delivery due to production issues (when they could have just solved that by making some stock before selling it).
- There will be a bunch of sycophantic reviews on YouTube despite claims of independence (but might get their own bespoke version in the future...)
- MF may announce it as the fastest/best selling model ever, but not reveal the objective criteria so almost all can claim to be too.
- The lower models in the CW range will continue to increase beyond inflation and by about 20% in a years time as CW slowly drags the brand position higher (which helps supplement the 'value' of the hero models).
And following all that it will probably be a good watch
