Misaligned Applied Twin-Flag Swish

Geefiasco · Post by **Geefiasco** » Fri Aug 02, 2024 5:12 pm

I noticed a couple days ago that my unworn Twelve that I purchased November last year has a misaligned applied logo. God knows how I didn't spot it right away.

CW have told me it can't be exchanged, understandably as 60 days have passed and was quoted a 10 week turn-around if it is approved under the warranty.

Surely this has to go under warranty? I did a quick Google search and a guy on Reddit had the same problem with CW stating it was "within their tolerance" and refused repair.

Has anyone had a similar issue before? if so, what was the outcome?

Regards

Mikkei4 · Post by **Mikkei4** » Fri Aug 02, 2024 5:15 pm

That's awful alignment. Surely it must be considered a production fault and fixed under warranty?

kev017 · Post by **kev017** » Fri Aug 02, 2024 5:46 pm

If you haven’t noticed it in 8 months, how much does it matter?

MarkingTime · Post by **MarkingTime** » Fri Aug 02, 2024 6:03 pm

kev017 wrote: ↑Fri Aug 02, 2024 5:46 pm If you haven’t noticed it in 8 months, how much does it matter?

"I noticed a couple days ago that my unworn Twelve that I purchased November last year has a misaligned applied logo. God knows how I didn't spot it right away."

Christopher Ward markets itself as a premium brand and this is simply a case of poor quality control. The OP needs to reach out to CW and request that they make it right. An offer of repair, as in this case, is quite acceptable alongside an apology for the oversight and inconvenience.

JAFO · Post by **JAFO** » Fri Aug 02, 2024 6:16 pm

Without excusing this particular placement, I am amazed how successful the applied logo is. It consists of 5 separate elements which have to be accurately placed. I don't know if there is a flat area underneath the logo, or whether there are holes drilled to receive feet on the logos, but it can't be easy, especially when the dial surface is not flat. The same applies to the indices to be honest. In this case, it's just the block at the bottom left, isn't it?

The previous applied logos I have (on C7s) were made by making a single unit with elements for the logo blocks, and dial coloured spacers, which you could only see under strong magnification.

I expect the error on the 12 is much less noticeable without magnification. Could you post a normal watch picture to see how it looks under ordinary viewing?

Geefiasco · Post by **Geefiasco** » Fri Aug 02, 2024 6:59 pm

kev017 wrote: ↑Fri Aug 02, 2024 5:46 pm If you haven’t noticed it in 8 months, how much does it matter?

I was in hospital most of this year and have a blue Twelve that I got on launch which I wear mostly.

MarkingTime wrote: ↑Fri Aug 02, 2024 6:03 pm
kev017 wrote: ↑Fri Aug 02, 2024 5:46 pm If you haven’t noticed it in 8 months, how much does it matter?
"I noticed a couple days ago that my unworn Twelve that I purchased November last year has a misaligned applied logo. God knows how I didn't spot it right away."

Christopher Ward markets itself as a premium brand and this is simply a case of poor quality control. The OP needs to reach out to CW and request that they make it right. An offer of repair, as in this case, is quite acceptable alongside an apology for the oversight and inconvenience.

I agree. I'd hate to think I have to fork out even more money for an issue that wasn't my fault.

JAFO wrote: ↑Fri Aug 02, 2024 6:16 pm Without excusing this particular placement, I am amazed how successful the applied logo is. It consists of 5 separate elements which have to be accurately placed. I don't know if there is a flat area underneath the logo, or whether there are holes drilled to receive feet on the logos, but it can't be easy, especially when the dial surface is not flat. The same applies to the indices to be honest. In this case, it's just the block at the bottom left, isn't it?

The previous applied logos I have (on C7s) were made by making a single unit with elements for the logo blocks, and dial coloured spacers, which you could only see under strong magnification.

I expect the error on the 12 is much less noticeable without magnification. Could you post a normal watch picture to see how it looks under ordinary viewing?

Sure, here's a photo

JAFO · Post by **JAFO** » Fri Aug 02, 2024 7:45 pm

I lost a reply when my phone ran out of battery. I must say it's pretty imperceptible on your photo. I can see why CW wouldn't be too accommodating after 8 months. The trouble is you can't unsee these things, and I'm sure it will always irritate you. I think CW would have to replace the dial, as I doubt you could remove and re-attach the square while keeping everything pristine.

Redpat · Post by **Redpat** » Fri Aug 02, 2024 8:10 pm

Hi @Geefiasco , it's clearly a manufacturing fault, easy to slip through the net at quality control and just as easy to miss on an initial glance over when purchased. I'm recent to CW but felt assured by their 60/60 promise. Clearly it isn't right and whether spotted initially or it has somehow loosened over time is surely irrelevant. It's not right, clearly, it's under guarantee, I can't see the issue. CW need to either correct the current alignment or replace the face. It can't be anymore straightforward and shouldn't have come to this in the first place. Anyway, just my two cents, what do I know!

Pat

nbg · Post by **nbg** » Fri Aug 02, 2024 8:37 pm

A few who have posted on this thread should perhaps read the terms of the CW 60/60…

Neil

exHowfener · Post by **exHowfener** » Fri Aug 02, 2024 8:54 pm

Surely this has to go under warranty?

I'm unsure what the terms of the warranty are - the 60 months only relates to the movement. But it is clearly a manufacturing fault. Yes, perhaps you should have spotted it, but then so should CW at each stage of the manufacturing/sales process. Hope it gets sorted for you - that would really take the edge off my enjoyment of the watch.

Redpat · Post by **Redpat** » Fri Aug 02, 2024 9:03 pm

Hi @exHowfener . I think you've summed it up well. This isn't really a matter of technicalities and t&C's, this is about doing the decent thing and sorting out a fella who has spent his hard earned cash on their product. CW talk about being a client focused business and I imagine they do very well from repeat business and brand loyalty (I'm on the verge of purchasing my second CW). Perhaps it should have been spotted earlier but it wasn't spotted by their professional QC team either. It's one of those things you can't legislate for but sometimes happens. Fingers crossed they show their metal and apply the quality of their marketing to their customer service. Hopefully common sense, decency and good old fashioned customer service prevail.
Pat

Geefiasco · Post by **Geefiasco** » Sat Aug 03, 2024 1:24 pm

I agree with you all, I assume this is such a unique scenario and I'd like to think they would sort it out free of charge having been a loyal customer since around 2012 and spent £15,000+ with them!

I'm going to send another email today.

Thanks for the advice you have all given me.

Gavin

JAFO · Post by **JAFO** » Sat Aug 03, 2024 1:33 pm

Good luck, even from Marko from Tropoje.

Post by **Bahnstormer_vRS** » Sat Aug 03, 2024 2:06 pm

Geefiasco wrote:I agree with you all, I assume this is such a unique scenario and I'd like to think they would sort it out free of charge having been a loyal customer since around 2012 and spent £15,000+ with them!

I'm going to send another email today.

Thanks for the advice you have all given me.

Gavin

Looked at your photo again.

Definitely, you have a wonky applied logo.

Please let us know how you get on.

Guy

Sent from my Galaxy S23 Ultra using Tapatalk

GrahamB · Post by **GrahamB** » Tue Aug 13, 2024 7:59 pm

I didn't mean to hijack the applied logo thread - just wanted to illustrate what I had on my wrist! Am all for calling out issues and getting them resolved, but equally protective of CW which I think does a lot very well (including their QC!)

Christopher Ward Forum

Christopher Ward Forum

Misaligned Applied Twin-Flag Swish

Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Re: Misaligned Applied Twin-Flag Swish

Independently Operated Forum for CW Enthusiasts