This article really makes the point and has me asking why its like this across the board? After all the first thing we all crave when CW launch a new model is for someone to post 'real' pics up on the forum ! This madness has to stop !!

https://timeandtidewatches.com/what-twe ... al-render/

I totally agree! I’ve never been sure, though, if watch companies keep using unsatisfactory renders so that the box opening experience becomes so much more special ie we fall in love with the actual watch more easily because it’s always more beautiful than we expected?

(The only thing worse than watch renders is when you get offered a 360 where you get to watch the watch twirling round in space )

The CW marketing photography has been epically poor for years IMO. If it's not renders, the photos are dark and difficult to see. I'm sure someone will be here soon to tell me I'm wrong and that I don't understand marketing.

FloridaPhil wrote:The CW marketing photography has been epically poor for years IMO. If it's not renders, the photos are dark and difficult to see. I'm sure someone will be here soon to tell me I'm wrong and that I don't understand marketing.

If only there was a particular member who's an expert in such matters......

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missF wrote: ↑Tue Feb 07, 2023 1:10 pm I totally agree! I’ve never been sure, though, if watch companies keep using unsatisfactory renders so that the box opening experience becomes so much more special ie we fall in love with the actual watch more easily because it’s always more beautiful than we expected?

(The only thing worse than watch renders is when you get offered a 360 where you get to watch the watch twirling round in space )

Crikey missF, you are supremely generous in your favours to watch companies.

Me, myself, I think it's a bit more mundane; the DR's are available from pre-production stages and having paid for them it becomes easy/lazy to stick with them rather than having to engineer lighting to ensure that the real world dial colour exactly matches the colour/s on which the market has been tempted.

The T+T piece makes a good point with respect to renders. They are an inadequate substitute for much more than a general idea of a watch. We communicate digitally, but we don’t walk around in a rendered world (Matrix theories aside!), we observe with our senses directly.

And, those 360 “artfully” spinning renders especially with the watch always half in shadow really grate.

I’m not sure that photographic marketing and verisimilitude make the most comfortable bedfellows.

I don’t want to pull this thread off topic, but I will just mention this: whenever I look at travel websites and brochures I’m always amazed to see empty restaurants, empty bars, empty gyms, empty pools and poolside areas, and so on. Rooms with vases of flowers, bottles of wine and baskets of fruit that they don’t normally have. The lovely hotel where I spend Christmas appears, from its website, to have two guests, both of whom are highly attractive female models in their 20s. No fat bald blokes with dodgy dress sense here, thank you very much.

Sorry, back to watches.

And, Steve, I'm sure that the chance of meeting female models in their 20s has nothing to do with your choice of hotel. You are, after all, the perfect catch.