LOUPE 24: Team Brit a question

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LOUPE 24: Team Brit a question

Post by tikkathree »

I read in Loupe 24 that CW has signed a sponsorship deal and "will be the official timekeeper of Team Brit" a racing team that trains people with disabilities to become world-class racing drivers.

I get that it's primarily a sponsorship and advertising deal, bravo Christopher Ward and I applaud the objectives and aims of Team Brit, bravo Team Brit, but the official timekeeper aspect puzzles me: is there going to be any direct product placement involved?
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Re: LOUPE 24: Team Brit a question

Post by David. S »

My first thought when I read that article was I hope they'll be using something more accurate than the sw200 for timing....

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Re: LOUPE 24: Team Brit a question

Post by ajax87 »

David. S wrote: Mon Feb 07, 2022 10:32 am My first thought when I read that article was I hope they'll be using something more accurate than the sw200 for timing....
Lol yes 100%. Seriously, A reinvention of the C7 lineup is in order, with an initial offering of a chronometer chronograph in Team Brit’s colors. I’d take one!
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Re: LOUPE 24: Team Brit a question

Post by tikkathree »

David. S wrote: Mon Feb 07, 2022 10:32 am My first thought when I read that article was I hope they'll be using something more accurate than the sw200 for timing....

David
A bronze dive watch would be just the thing. "How did we do that lap boss?", "You know, I must've not reset the bezel quite accurately enough: take your time boys..... :lol: ". That can't be it. Nah!
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Re: LOUPE 24: Team Brit a question

Post by monkeymax »

I'm going to start this with stating I have no affiliation to Team Brit or CW. So what I'm about to write will say obviously nothing to what the actual deal is. However, I've worked with technical sports teams for the last ten years or so. The sponsorship deals I've seen for watches and timing have never been for the actual timing. In fact, all teams tend to use the same timing systems supplied and supported by race control or something similar (and it'll be based on some stupidly accurate optical or radio timing gear). (Sorry if that's obvious to everyone here, but it may be new to someone!)

I have once seen a situation where a company was paid to do the timing, but had no mention of their name anywhere - they are a well known household name company but not necessarily for watches/clocks. Teams were then allowed to do an overlay of their own timing sponsors for YouTube videos/feeds. And the event itself had a watch based sponsor who also overlaid their name on all the global feeds. Which meant that those of us who knew the underlying company were put in a strange position where we were told we're not allowed to disclose it. :?

Watch sponsorship really does tend to be:
- For the team: each sports person, CEO, head of marketing, and anyone else who may appear in front of a camera, will get either a free or heavily discounted item.
- For the team: Sometimes friends and family and wider-team discounts. (Kicking myself for not availing myself of this the one year when I had access to a decent discount - on a Bremont. But I wasn't into watches at the time and wasn't prepared to spend four figures on a watch.)
- For the team: Access to specialist knowledge within the watch brand (does happen).
- For the team: (Sometimes) Access to other sponsored affiliates of the watch brand for expertise or similar.

Value In Kind for the watch brand is obviously exposure. On-wrist shots/video; stickers/branding on the car and kit. There will also tend to be a stipulated number of times the watch should be totally visible in things like press conferences.


And that's it. Official time-keeper generally means making sure that you arrive on time to meetings if you're wearing one of their watches. :lol: I have used my chronographs in a professional capacity but they've tended to be a cheap digital stopwatch, my G-Shock or CW, but then that has always been to get a quick time of lap, before the official through-the-lightbeam time made it to us.

I do hope this sees a resurgence of a C7 line though, or something along those lines.
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Re: LOUPE 24: Team Brit a question

Post by tikkathree »

monkeymax wrote: Mon Feb 07, 2022 8:41 pm <Snippety snip>

And that's it. Official time-keeper generally means making sure that you arrive on time to meetings if you're wearing one of their watches. :lol:

I do hope this sees a resurgence of a C7 line though, or something along those lines.
Oh man how things have changed. Back in my day motorsport event timing involved either sealed-in-a-plastic box 4" diameter three hand clocks for time control points on road rallies and for circuit events a big dark green ex-MOD truck, probably once an RAF mobile airfield control vehicle, owned and operated by the same local watch & jewellery shop owner. Miles of small diameter wire and little free-standing light beam units. I'm pretty sure he also rented out the rally clocks. Little printers in the back of the big green truck. I can probably dredge his name out of my long-term memory but HE was the official timekeeper to an event as appointed by the RAC Motorsport Division.

It could have been Jodrell Bank for all we all knew. :oops:
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Re: LOUPE 24: Team Brit a question

Post by monkeymax »

tikkathree wrote: Mon Feb 07, 2022 11:46 pmOh man how things have changed. Back in my day motorsport event timing involved either sealed-in-a-plastic box 4" diameter three hand clocks for time control points on road rallies and for circuit events a big dark green ex-MOD truck, probably once an RAF mobile airfield control vehicle, owned and operated by the same local watch & jewellery shop owner. Miles of small diameter wire and little free-standing light beam units. I'm pretty sure he also rented out the rally clocks. Little printers in the back of the big green truck. I can probably dredge his name out of my long-term memory but HE was the official timekeeper to an event as appointed by the RAC Motorsport Division.
"Back in my day"? :lol:
Honestly, I was going to hill climbs and road rallys (as a marshall/pit crew) around 10 years ago and the same equipment was still being used, so it's not old hat! (People do take a mind of "if it works..."). But upper echelon stuff is now a bit nuts - when you see controversies blow up like Abu Dhabi F1 last year, and the fact that points are being given for fastest laps (throwing an example out there), you can understand why timing equipment is now supplied in a sealed and tamperproof box, and hundreds of thousands are spent on ensuring they're as accurate as possible. It's become a whole science in itself.
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Re: LOUPE 24: Team Brit a question

Post by tikkathree »

monkeymax wrote: Tue Feb 08, 2022 10:42 am
"Back in my day"? :lol:
Honestly, I was going to hill climbs and road rallys (as a marshall/pit crew) around 10 years ago and the same equipment was still being used, so it's not old hat! (People do take a mind of "if it works..."). But upper echelon stuff is now a bit nuts - when you see controversies blow up like Abu Dhabi F1 last year, and the fact that points are being given for fastest laps (throwing an example out there), you can understand why timing equipment is now supplied in a sealed and tamperproof box, and hundreds of thousands are spent on ensuring they're as accurate as possible. It's become a whole science in itself.
Monkeymax it's good to hear that "keeping it simple" still has a place, maybe even using the same kit which was in use back in my day of the early 1970s when targa timing clocks would be adjusted by the clerk of the course running first on the road..
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Re: LOUPE 24: Team Brit a question

Post by SammyD »

I have been thinking about this topic recently and to me this sponsorship just adds to the recent price increase. Hopefully the brand value it creates will outweigh the cost.
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Re: LOUPE 24: Team Brit a question

Post by what-time-is-it »

The first 2 rounds were held this weekend at Oulton.

Race 1 below from earlier today.

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