London is back

Leo David · Post by **Leo David** » Tue Feb 07, 2012 11:59 pm

downer wrote:Fixed the wrong part of the problem IMO.

Doesn't change anything for me......

Quite so.

mabotham · Post by **mabotham** » Wed Feb 08, 2012 12:27 am

London does unify the logo more. When will this logo be rolled out? Once all current ones have sold out or a cut off date ?

theague · Post by **theague** » Wed Feb 08, 2012 12:33 am

Have any watches been produced with just the Chr.Ward?

Tyke · Post by **Tyke** » Wed Feb 08, 2012 12:40 am

theague wrote:Have any watches been produced with just the Chr.Ward?

Special edition C11 for the HRDC historic racing drivers club has it on the dial.

Pilot watch for a drivers club ?????

Next out is rumoured to be a crimson faced C600 Tri Tech for the RAF Red Devils!

asqwerth · Post by **asqwerth** » Wed Feb 08, 2012 1:33 am

Hmmm.

It does make some sense to have "London" there, if CWL are going to persist in using that archaic English-style abbreviation in their name.

Also, the mark's aesthetically more balanced and less lop-sided with the addition of "London".

As for whether the mark itself is actually appropriate for the watches however, I'm not sure. IMO, it now feels even more like a fashion label.

Tyke · Post by **Tyke** » Wed Feb 08, 2012 1:47 am

asqwerth wrote:Hmmm.

It does make some sense to have "London" there, if CWL are going to persist in using that archaic English-style abbreviation in their name.

Also, the mark's aesthetically more balanced and less lop-sided with the addition of "London".

As for whether the mark itself is actually appropriate for the watches however, I'm not sure. IMO, it now feels even more like a fashion label.

julywest · Post by **julywest** » Wed Feb 08, 2012 3:39 am

JAG wrote:Chr.Ward
London

Will look PANTS IMOHO

What a total load of rubbish it will look unbalanced and no one will know what the Chr stands for , When that appears on the faces no more will be posted to this address

What does PANTS stand for?

Russ-Shettle · Post by **Russ-Shettle** » Wed Feb 08, 2012 4:58 am

Kip wrote:Many have voiced their displeasure over the CWL logo change and the removal of "London" from said logo.

It is with great pleasure that I inform you that "London" shall be reinstated. The rest of the new logo shall remain as is with London going underneath as in the past.

Despite what you may read on the forum that the new logo is disliked, the vast majority of customers etc seem to be in favor of the new version.

The identity of London to the brand overall is extremely important in my view. Although I myself understood the change, even if I did not object to the new logo, I prefer the logo with "London" included.

Kudos to CW for reconsidering and restoring "London" to where it belongs.

I myself never had a problem with the new logo. The dislike on here was a little over-done and didn't want to jump on that band wagon. We all need something to bitch about and this subject gave the opportunity. I also think that "London" gives Christopher's watches a real touch of class. London is a classy place. "From London" refers to the man, CW, not the watches, which now are made in Switzerland. I never saw it to be anything different than that. I think maybe, CW just wanted an iron clad association with being "Swiss Made" and figured "London" would leave some customers confused and wondering, perhaps.

asqwerth · Post by **asqwerth** » Wed Feb 08, 2012 6:05 am

julywest wrote:
JAG wrote:Chr.Ward
London

Will look PANTS IMOHO

What a total load of rubbish it will look unbalanced and no one will know what the Chr stands for , When that appears on the faces no more will be posted to this address
What does PANTS stand for?

It's not short for anything; it's used here to mean "terrible". So if you were watching your favourite team play badly, you could say "they were pants". I have never understand this usage, to be honest.

Amor Vincit Omnia · Post by **Amor Vincit Omnia** » Wed Feb 08, 2012 7:57 am

julywest wrote:What does PANTS stand for?

A transatlantic semantic shift. PANTS to you guys are what we call trousers...to us they are underpants. It's just a way of saying something is useless.

FWIW I'm equally happy with the old and new logos

jmarchitect · Post by **jmarchitect** » Wed Feb 08, 2012 2:57 pm

downer wrote:Fixed the wrong part of the problem IMO.

Doesn't change anything for me......

I liked the Chr.WARD logo and I like this version even more. Balance, poise, elegance, class. It says them all. Or at least it does to me.

CornishDave · Post by **CornishDave** » Wed Feb 08, 2012 3:57 pm

I am remaining on the fence on this one. I think Chr Ward pretty stupid, but I do not really care about logos, they can put Pickles on the watch if they want, it's not something I can get wound up about!

Trophy · Post by **Trophy** » Wed Feb 08, 2012 4:18 pm

Russ-Shettle wrote:
Kip wrote:Many have voiced their displeasure over the CWL logo change and the removal of "London" from said logo.

It is with great pleasure that I inform you that "London" shall be reinstated. The rest of the new logo shall remain as is with London going underneath as in the past.

Despite what you may read on the forum that the new logo is disliked, the vast majority of customers etc seem to be in favor of the new version.

The identity of London to the brand overall is extremely important in my view. Although I myself understood the change, even if I did not object to the new logo, I prefer the logo with "London" included.

Kudos to CW for reconsidering and restoring "London" to where it belongs.
I myself never had a problem with the new logo. The dislike on here was a little over-done and didn't want to jump on that band wagon. We all need something to bitch about and this subject gave the opportunity. I also think that "London" gives Christopher's watches a real touch of class. London is a classy place. "From London" refers to the man, CW, not the watches, which now are made in Switzerland. I never saw it to be anything different than that. I think maybe, CW just wanted an iron clad association with being "Swiss Made" and figured "London" would leave some customers confused and wondering, perhaps.

Always thought CW "the man" was from Liverpool? (or did I just make that up?)

Trophy

TempusFugit · Post by **TempusFugit** » Wed Feb 08, 2012 4:44 pm

A good move. "London" is a highly desireable name to have on a clock so why not quality watches?

Jammy Devil · Post by **Jammy Devil** » Wed Feb 08, 2012 4:54 pm

I thought Christopher Ward's H.Q. was in Maidenhead, not London.

Have they moved from Maidenhead ?
Or is Maidenhead now London ?

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