missF wrote: ↑Mon Apr 18, 2022 4:38 pm Hmmmm. The Greek god of strife and discord (or rather, disruption) is Eris. Eris sounds a bit like Oris so already has brand cache. It fits nicely cantered at 12o’clock.

The symbol of Eris is ‘the golden apple of discord’....

CW ARE BUYING OUT APPLE!!!!!

That sounds like a typical solution to the puzzle at the end of the game show "3-2-1" from the eighties where you could, but never did, win the car. Even when you knew the answer it still made no sense

golfjunky wrote: ↑Mon Apr 18, 2022 4:13 pm I bet someone is dying to change it to MF watches.

...and I thought some people wanted to get rid of the MF logo!

The sketch of the Aquitaine that was teased in Loupe did potentially look like it had the twin flags at 12 and possibly no CW logo at 9. I guess we will find out imminently.

^^

You’re right about 3-2-1!
Anyway, in more up to date news, the logo isn’t changing but from now on its only going to be on the crown. It’s the CW really-big-crown range...

missF wrote: ↑Mon Apr 18, 2022 4:38 pm The symbol of Eris is ‘the golden apple of discord’....

If Eris had been around these days (she was a goddess, by the way) she would probably have been the ultimate Internet troll. That apple caused a lot of trouble for a lot of people.

Moro wrote: ↑Mon Apr 18, 2022 4:56 pm Actually I like "Christopher Ward" logo at 12:00.

Same goes for Chr.Ward at twelve.

tikkathree wrote: ↑Mon Apr 18, 2022 7:34 pm Same goes for Chr.Ward at twelve.

Best logo by a country mile. Unfortunately, like every dog, it has had its day.

Amor Vincit Omnia wrote: ↑Mon Apr 18, 2022 7:32 pm

missF wrote: ↑Mon Apr 18, 2022 4:38 pm The symbol of Eris is ‘the golden apple of discord’....

If Eris had been around these days (she was a goddess, by the way) she would probably have been the ultimate Internet troll. That apple caused a lot of trouble for a lot of people.

Sounds like those hipsters that CW used for the new website.

Not quite the way Reise became RZE, but if CW decided it was politic to disassociate themselves from the eponymous Christopher, a renaming to.perhaps CWL (or something else) might solve multiple problems over time.

You're all wrong, they're going extra disruptive and pushing the envelope of innovation with a never before seen method of branding.....

TWO date windows! One at 3, one at 9.

The date at 3 o'clock.

The brand name at 9 o'clock.

Every hour, you'll see a bit more, enticing you to stare lovingly at the watch face... the first ever digital/analogue mash up of watch face symmetry...

G
O
C
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I
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T
O
P
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R
W
A
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D
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C
O
M
T
O
B
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R
E

Rehaut! THAT’S where Christopher Ward is going to be written!

iain wrote: ↑Tue Apr 19, 2022 8:32 am Crow Hard Hipster...

iain wrote: ↑Tue Apr 19, 2022 8:32 am If a name change is on the cards then Christopher Ward is an anagram of Crow Hard Hipster.

Changing the brand name to that would give everyone something to crow on about….

I'd love to see the logo for Orchard Shrew Pit

I think ellis & france has a nice sound to it.