Is CW moving in the right direction?

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Re: Is CW moving in the right direction?

Post by CornishDave »

Seiko is a big brand, I can buy lots of their watches for less than £165!
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Re: Is CW moving in the right direction?

Post by Galton321 »

This is very interesting post with some very interesting comments. But we must realise that we may not be the most important people as far as CWL is concerned. We are certainly the gobbiest but the people who buy their watches are the most important although many Forum members obviously do that. There are many more people who read the posts than contribute to them. Perhaps they are the ones who are more representative of CWL customer base. There are comments about CWL becoming a brand. Well they are a brand and always have been. Steinhart is a brand, Namos is a brand, Bremont is a brand, Omega, Rolex etc etc. What we are talking about is brand image. CWL brand image is to be a company offering excellent quality watches at reasonable prices with world class customer service. Nothing that CWL have done compromises that in my view. They didn't say that they were sellers of watches with the lowest price point. Their watches may be getting more expensive but they are still great value. I like the way they are going. Might mean I buy fewer watches or are more selective about which I buy but it is exciting and I'm looking forward to what they do next. I hope they don't just concentrate on retrofitting old models. There is nothing wrong with their existing movements although some with the new movement would also be interesting. Hopefully they will be able to keep producing ETA movement watches as well as SH powered ones so that there is something for everyone. The new movement may bring in new customers with different attitudes to the brand. But don't blame CWL for aspiring to be spoken of in the same way that many of us speak of brands like Omega.
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Re: Is CW moving in the right direction?

Post by blowfish89 »

bashomatsuo wrote:Unfortunately, I cannot play in waters deeper than around £300-800. Also, once watches cost more than that my branding "alarm" goes off and I get all angsty that I am being fleeced.
I feel the only misstep being made is the idea that the market will buy a £1500+ watch blind off the web... I never would do that.
There are many more people (like me) for the £50-500 range.
It may sound strange, but Orient is becoming my new favorite overall brand.
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Re: Is CW moving in the right direction?

Post by poppydoodlesdad »

blowfish89 wrote:There are many more people (like me) for the £50-500 range.
It may sound strange, but Orient is becoming my new favorite overall brand.
I am with you on this!
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Re: Is CW moving in the right direction?

Post by blowfish89 »

poppydoodlesdad wrote:
blowfish89 wrote:There are many more people (like me) for the £50-500 range.
It may sound strange, but Orient is becoming my new favorite overall brand.
I am with you on this!
Maybe £50-300 is more accurate for me. I am not kidding about the 50 either. My Seiko 5 was $45 (which is around £30 ?).
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Re: Is CW moving in the right direction?

Post by poppydoodlesdad »

blowfish89 wrote:
poppydoodlesdad wrote:
blowfish89 wrote:There are many more people (like me) for the £50-500 range.
It may sound strange, but Orient is becoming my new favorite overall brand.
I am with you on this!
Maybe £50-300 is more accurate for me. I am not kidding about the 50 either. My Seiko 5 was $45 (which is around £30 ?).
Tell me about it!
I love Orient and Seiko. I think you get a lot more 'bang-for-your-buck' from these brands even if you move in to the £300 - £500 range. The bulk of CWs product used to sit in this range but they have been moving gradually 'up market'. I see this as a brand repositioning, not merely due to cost inflation etc.
I have a couple of Seikos and Orients, as well as CW, and will be ordering by first fifty quid Seiko 5 this week!


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Re: Is CW moving in the right direction?

Post by CornishDave »

Blowfish and Poppysdoodlesdad - I am also a member of your club. Last three watches I have purchased were a Seiko Monster, Ingersol and second hand Armida, the two new ones were less than £250 as the Armida would have been if I got it new!
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Re: Is CW moving in the right direction?

Post by The Watcher CW »

still on reading some of the more interesting threads - this one is timely for me as i seem to be drawn to a lot of the models that are no longer around and not likely to be re-released (like the orange sunburst kingfisher)
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Re: Is CW moving in the right direction?

Post by Amor Vincit Omnia »

It is always worth sticking a WTB post in sales corner. My request to buy a C1 was in there for months before someone finally contacted me. But at least now I have the watch.
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Re: Is CW moving in the right direction?

Post by andyg »

The Watcher CW wrote:still on reading some of the more interesting threads - this one is timely for me as i seem to be drawn to a lot of the models that are no longer around and not likely to be re-released (like the orange sunburst kingfisher)
Given the popularity of dive watches in general i personally feel that CW could reintroduce the C6/C600 ranges and still sell them. They are sufficiently different from the C60 and C11 to add diversity and value to the current range. But, it seems the ship has sailed with regards to this.
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Re: Is CW moving in the right direction?

Post by 7ee »

andyg wrote:
The Watcher CW wrote:still on reading some of the more interesting threads - this one is timely for me as i seem to be drawn to a lot of the models that are no longer around and not likely to be re-released (like the orange sunburst kingfisher)
Given the popularity of dive watches in general i personally feel that CW could reintroduce the C6/C600 ranges and still sell them. They are sufficiently different from the C60 and C11 to add diversity and value to the current range. But, it seems the ship has sailed with regards to this.
Need a CW version of watchco to start putting together new C600's :wink:
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Re: Is CW moving in the right direction?

Post by 7ee »

Actually interesting seeing this thread pop back up again. Looking through the latest CW magazine, I will say that love it or loathe it, CW do seem to have more of a direction than they've ever had up until now.

There are some gaps that could be filled in their range still, but flicking through the pages there is a definate style and consistency to their range now, and they do at last seem to be forging their own identity rather than playing on other brand designs|(with exception of course).

I think it looks a much more serious & commited brand now, moving in the right direction? I think they are to be honest. I don't love the entire range, but it is solid.
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Re: Is CW moving in the right direction?

Post by andyg »

Tetlee wrote:
andyg wrote:
The Watcher CW wrote:still on reading some of the more interesting threads - this one is timely for me as i seem to be drawn to a lot of the models that are no longer around and not likely to be re-released (like the orange sunburst kingfisher)
Given the popularity of dive watches in general i personally feel that CW could reintroduce the C6/C600 ranges and still sell them. They are sufficiently different from the C60 and C11 to add diversity and value to the current range. But, it seems the ship has sailed with regards to this.
Need a CW version of watchco to start putting together new C600's :wink:
Now that is a cracking idea! :thumbup:
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Re: Is CW moving in the right direction?

Post by The Watcher CW »

Amor Vincit Omnia wrote:It is always worth sticking a WTB post in sales corner. My request to buy a C1 was in there for months before someone finally contacted me. But at least now I have the watch.
like the idea - but as i spend the majority of my internet watch surf time on wus, i keep forgetting to come by more often to get my post count up so i can head over to the sales forum :lol:
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Re: Is CW moving in the right direction?

Post by The Watcher CW »

andyg wrote:
The Watcher CW wrote:still on reading some of the more interesting threads - this one is timely for me as i seem to be drawn to a lot of the models that are no longer around and not likely to be re-released (like the orange sunburst kingfisher)
Given the popularity of dive watches in general i personally feel that CW could reintroduce the C6/C600 ranges and still sell them. They are sufficiently different from the C60 and C11 to add diversity and value to the current range. But, it seems the ship has sailed with regards to this.
this is the perplexing part of it - in my surfing i see that these kingfisher models are still rather popular (or is it just that they are only popular on *these* forums and not enough to move cw to produce a new limited run?)

i have three c60 divers but a little diversity would be welcome - at the more affordable end of the pool...

going upmarket is great but introducing new folks on board to the brand with diversified intro models should make sense as well? most of us started with a basic model and moved up the food chain...
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