In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Discuss Christopher Ward watches

What should Christopher Ward do with their branding?

Keep it as it is - the rebrand is good
17
43%
Revert back to their old Chr.Ward brand and refresh it
18
45%
Create a 'heritage' and a 'modernist' line of watches
5
13%
 
Total votes: 40

User avatar
DEV.Woulf
Senior Forumgod
Senior Forumgod
Posts: 2241
Joined: Mon Aug 06, 2012 1:53 pm
CW-watches: 10
Location: Rhode Island

Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by DEV.Woulf »

golfjunky wrote: Thu May 05, 2022 10:11 am This result baffles me as i thought the Chr.Ward was the most disliked of them all.
Well, as the famous song said... :erschreckt:
Christopher Ward | LORIER | MONTA | SEIKO

Joseph.
User avatar
Amor Vincit Omnia
Moderator
Moderator
Posts: 28313
Joined: Sat Jun 11, 2011 7:34 pm
CW-watches: 3
Location: Norfolk, UK

Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by Amor Vincit Omnia »

DEV.Woulf wrote: Thu May 05, 2022 2:42 pm
golfjunky wrote: Thu May 05, 2022 10:11 am This result baffles me as i thought the Chr.Ward was the most disliked of them all.
Well, as the famous song said... :erschreckt:
They paved paradise and put up a parking lot
These users thanked the author Amor Vincit Omnia for the post:
DEV.Woulf
Steve
Linguist; retired teacher; pilgrim; wannabe travel writer

Walk a while in others' shoes...

Take nothing but pictures, leave nothing but footprints, kill nothing but time
User avatar
watchaholic
Senior Forumgod
Senior Forumgod
Posts: 1240
Joined: Tue Mar 05, 2019 12:28 am
CW-watches: 4
Location: NE North Dakota, USA

Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by watchaholic »

I guess I’m too new to the flock to recall the “cow brand” reference. Now I can’t unsee it. :lol:

Edit:
Just one more observation. If the company is looking to establish a bit of heritage, it might be beneficial to retain some of it in their branding.
Time and money? I’ve spent most of mine on booze and women. The rest I just wasted…
Dwight
User avatar
nbg
Senior Forumgod
Senior Forumgod
Posts: 10721
Joined: Sun Nov 24, 2013 6:43 pm
CW-watches: 13
Location: UK

Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by nbg »

golfjunky wrote: Thu May 05, 2022 10:11 am This result baffles me as i thought the Chr.Ward was the most disliked of them all.
Disliked? :shock:

I thought it was just a very vocal minority that hated it with a passion! :lol:

Neil
These users thanked the author nbg for the post:
Bahnstormer_vRS
Other watch forums of interest:
TZ-UK
User avatar
Amor Vincit Omnia
Moderator
Moderator
Posts: 28313
Joined: Sat Jun 11, 2011 7:34 pm
CW-watches: 3
Location: Norfolk, UK

Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by Amor Vincit Omnia »

nbg wrote: Thu May 05, 2022 3:52 pm I thought it was just a very vocal minority…
We’ve never had one of those on the forum, have we?
Steve
Linguist; retired teacher; pilgrim; wannabe travel writer

Walk a while in others' shoes...

Take nothing but pictures, leave nothing but footprints, kill nothing but time
User avatar
Caller
Senior Forumgod
Senior Forumgod
Posts: 1993
Joined: Sun Jan 19, 2014 11:44 pm
CW-watches: 2
Location: Hua Hin, Thailand

Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by Caller »

I haven't voted. But are CW universally known as CWL?
'Tis me
User avatar
TheBeatles
Senior Forumgod
Senior Forumgod
Posts: 2044
Joined: Thu Sep 22, 2016 8:36 am
CW-watches: 3
Location: England

Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by TheBeatles »

I’ve just received an email from CW about bespoke watches.

The example shown is for The Royal Gurkha Rifles with the crossed kukris at 12.

I think that’s the best logo so far.
Basically, I'm for anything that gets you through the night. Be it prayer, tranquilizers or a bottle of Jack Daniels - Frank Sinatra

All You Need Is Love - The Beatles
User avatar
golfjunky
Senior Forumgod
Senior Forumgod
Posts: 5698
Joined: Fri Oct 22, 2010 7:32 pm
Location: Essex

Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by golfjunky »

Caller wrote: Thu May 05, 2022 5:08 pm I haven't voted. But are CW universally known as CWL?
No, they are known as the Rolex of the internet.
These users thanked the author golfjunky for the post:
FloridaPhil
Current collection = Omega Seamaster 2225.80.00, Omega Speedmaster 'Moonphase' 3576.50.00, Bretling Aerospace Evo, Vinatge Azur, Vintage dressy Seiko & SBGX059
User avatar
asqwerth
Senior Forumgod
Senior Forumgod
Posts: 3014
Joined: Thu Sep 23, 2010 5:47 am
CW-watches: 8

Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by asqwerth »

From before the merger with Synergies Horlogères SA, I recall "CWL" being used in this forum as an easy to type abbreviation for Christopher Ward London. It's just a shortcut.
C5As~FLE12R~W61~C60GMT~FLE15
Nomos Orion33/Tetra2~BallEH~Montblanc~Tudor BB36~Archimede36~Damasko~Revue T~BremontSolo37
Vintage~Bulova23~Polerouter~Wittnauer~Longines~Omega~Soumar~Eterna~Gruen

Quartz~Matisse~FLE17~Ebel~Citizen