In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Discuss Christopher Ward watches

What should Christopher Ward do with their branding?

Keep it as it is - the rebrand is good
28
46%
Revert back to their old Chr.Ward brand and refresh it
23
38%
Create a 'heritage' and a 'modernist' line of watches
10
16%
 
Total votes: 61

cwa
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by cwa »

I really don’t enjoy a steel back filled bezel, CW/Rolex/whoever.

That aside - I’ll do like the Aquitaine, I was a bit slow to grab the one I was hopeful to get in the sale.

I also like Baltics.

While I own more CWs than any other brand, I’m not going to buy something just because it’s a CW. I will however buy something just cause I like the form… or function.
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rbw0471
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by rbw0471 »

I’m really not a fan of the new designs. I have a MK1 C8 and MK2 C60 and haven’t seen anything that’s comes close for me.
C8 Pilot MK I | Breitling Superocean Steelfish X - Blue Face & White Face versions | Tag Heuer Monaco | Seiko Kinetic Sports 200 | Animal W001 | Omega Seamaster Planet Ocean