In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Discuss Christopher Ward watches

What should Christopher Ward do with their branding?

Keep it as it is - the rebrand is good
28
47%
Revert back to their old Chr.Ward brand and refresh it
22
37%
Create a 'heritage' and a 'modernist' line of watches
10
17%
 
Total votes: 60

Rikk
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by Rikk »

Looks like the sealander also has the new logo from now on. Im glad i got the CW one. I dont like this style.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by welshlad »

Rikk wrote: Sat Jul 09, 2022 8:23 pm Looks like the sealander also has the new logo from now on. Im glad i got the CW one. I dont like this style.
It's just the white Sealander GMT at the moment, according to the CW website, plus the Sealander Elite which switched a little while back. But I guess they will all have the Swish eventually, once stocks of the ones with the wordmark sell out.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by NationOfLaws »

I don’t mind it. I don’t mind mine with the wordmark either.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by thomcat00 »

I liked the twin flags going back to the C7 watches that carried it. I’m glad to see a unified push to using the logo.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by ajg1960 »

Change is hard to accept sometimes. Doesn’t mean it’s bad, also doesn’t mean it’s good. All it means is it’s change, so don’t let it get you down.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by jf72 »

ajg1960 wrote: Mon Jul 11, 2022 3:08 am Change is hard to accept sometimes. Doesn’t mean it’s bad, also doesn’t mean it’s good. All it means is it’s change, so don’t let it get you down.
so you are sitting on the fence 8)
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by Macdaz »

It’s funny. Sometimes I like, sometimes I don’t. This one I like.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by cwa »

Ok we all want to know…
Is the high number of Aquitaine models in the recent sale a nod to the fact the next run will be moving back to the long form Christopher Ward logo 🤪

Jokes of course. I’m still mad I missed the long form SCs in the sale, that’s one of the few models that I really prefer that version on.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by ROF68 »

I have CW watches with the following logos: swish only; Christopher Ward at 9:00; Christopher Ward at 12:00; and the Highlander with the tweak to the twin flags logo. The truth is I think they all have their merits. And I've always kind of liked the 9:00 placement, which has struck me as a particularly elegant and clean graphic approach to logo placement -- even if it is "off-balance." That's part of its charm, in my eyes. I also have to say that I like all of them more than the old "Chr. Ward" logo, which I'm not sure would work with the evolving design aesthetic of their watches.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by golfjunky »

cwa wrote: Wed Jul 13, 2022 3:15 pm Ok we all want to know…
Is the high number of Aquitaine models in the recent sale a nod to the fact the next run will be moving back to the long form Christopher Ward logo 🤪

Jokes of course. I’m still mad I missed the long form SCs in the sale, that’s one of the few models that I really prefer that version on.
I know your joking about the logo but the AQ bombed cos it’s a duff release and too much of a FF copy.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by nbg »

^^^ Greg if you have actually worn, or tried on a BP FF, you certainly wouldn’t think that the Aquitaine was a copy of the FF. :)

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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by golfjunky »

I have seen in the flesh but not tried on, maybe it is because the FF bezel is just too iconic and therefore as soon as it is copied it dives the feel of a homage.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by NationOfLaws »

It’s also 10% if the cost of a FF. I’ll never own a FF but I own two Aquitaines in different colors.

The Sealander is a very direct homage of the much better-known Rolex Explorer and it sells well. If the Aquitaine is a bomb like you say (I don’t agree), it’s because of the price relative to the rest of the lineup. I’ve seen many more cropping up recently, including with a friend of mine who’s new to CW. They took advantage of the nearly new sale.
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by golfjunky »

NationOfLaws wrote: Wed Jul 20, 2022 9:47 am It’s also 10% if the cost of a FF. I’ll never own a FF but I own two Aquitaines in different colors.

The Sealander is a very direct homage of the much better-known Rolex Explorer and it sells well. If the Aquitaine is a bomb like you say (I don’t agree), it’s because of the price relative to the rest of the lineup. I’ve seen many more cropping up recently, including with a friend of mine who’s new to CW. They took advantage of the nearly new sale.
I feel that only the Sealander GMT white dial is a ripoff Exp2 the others all stand alone very well imo
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Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?

Post by NationOfLaws »

And black. The others are literally Explorers with different colored faces. The point is that many pieces in the lineup are inspired by other brands. The Tridents have been compared to the Seamasters, the Sealanders to the Explorers, the Aquitaines to the Blancpains. I’m not sure I see the issue with the Aquitaines in specific.
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