In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
With every twist of this they seem to be backing themselves into a tricky corner.
Current collection = Omega Seamaster 2225.80.00, Omega Speedmaster 'Moonphase' 3576.50.00, Breitling Aerospace Evo, Vintage Azur, Vintage Seiko Sprtsman, Grand Seiko SBGX059, Omega SMP NTTD 210.92.42.20.01.001, Casioak Milkyway, Casioak Tiffany Sky.
-
- Trusted Seller
- Posts: 3158
- Joined: Fri May 05, 2017 2:14 pm
- CW-watches: 0
- Location: South Wales
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
It could easily be created using a polished single rectangle with the alternating patterns laser etched (or the like) to create a contrast in depth and finish.
- These users thanked the author StrappedUp for the post:
- JAFO
Ryan
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
^^^
Good thinking Ryan. They still have this issue of how to hold the four squares together though, unless they go for, say a red or black back ground on every watch. Orient have red in their logo, and you don't really notice it against non red watches..
Good thinking Ryan. They still have this issue of how to hold the four squares together though, unless they go for, say a red or black back ground on every watch. Orient have red in their logo, and you don't really notice it against non red watches..
-
- Trusted Seller
- Posts: 3158
- Joined: Fri May 05, 2017 2:14 pm
- CW-watches: 0
- Location: South Wales
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
Excuse the quick and dirty sketch, but a single piece is what I was suggesting ...
The etched parts being shaded.
Ryan
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
@strappedup
Drat, I've just lost my reply, and I'm having to do it again. Yes, I know what you mean.
To me, the problem comes with resolving the issue of the ground colour for the etched out pieces, as well as the colour for the raised pieces although that's probably polished steel. I imagine that's why they painted the swish on the Aquitaine. The treatment on the c7 range must have been somewhat more expensive, with different swishes needed for each model colour.
Drat, I've just lost my reply, and I'm having to do it again. Yes, I know what you mean.
To me, the problem comes with resolving the issue of the ground colour for the etched out pieces, as well as the colour for the raised pieces although that's probably polished steel. I imagine that's why they painted the swish on the Aquitaine. The treatment on the c7 range must have been somewhat more expensive, with different swishes needed for each model colour.
-
- Trusted Seller
- Posts: 3158
- Joined: Fri May 05, 2017 2:14 pm
- CW-watches: 0
- Location: South Wales
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
It shouldn't need any coloured background as the contrast is provided by the different surface finishes.
See below for example.
Ryan
- stefs
- Trusted Seller
- Posts: 5933
- Joined: Fri Jan 07, 2011 2:40 pm
- CW-watches: 2
- Location: Sunny Tiptree, Essex
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
I agree Ryan. That should work pretty well and being applied just look that bit classier.
On another note does anyone know if cw are intending to do the same with the c60 sapphire range? Always liked these but the 9oclock loge always put me off.
On another note does anyone know if cw are intending to do the same with the c60 sapphire range? Always liked these but the 9oclock loge always put me off.
FS zenith Chronomaster Original and Bremont Solo or trade for 5 digit Sub.
Cheers now, Paul
Cheers now, Paul
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
@strappedup.
Ryan, I zoomed in on the Brellum "dragon", which I then found out was actually a "wyvern", and I can see the image is actually raised/relief on a self-coloured base. So on the white dial that you show, the dial matches the ground of the logo. On their website, the logo isn't on every watch, but where it is, it's either similar to your photo, or in some cases gold. The ground of the logo is the same colour, so you get a relief logo of the wyvern. There also aren't many colours other than black or white. I am less keen on the Wyvern logo on the black watches, to be honest.
So when you do that with the CW swish, you need a colour/finish for the raised parts, say polished s/s as no the C7 range, and a colour for the etched out parts, including the vertical sides of the swish unit. This could be black, white, red, or even brushed s/s, each of which might work.
So that's what I was wondering what you had in mind. Would you change the etched colour depending on the actual watch dial colour, which can be any colour, as well as meteorite, textured and so. If you look at the c7's the etched colour changes each time to match the dial, although it's actually flush with the top of the swish, rather than being etched out.
Even with the Aquitaine, the painted logo is just white or black depending on the dial colour, rather than a more complementary shade to match the lume or the bezel. Incidentally, is it painted? I am not sure how you would paint and position those dead squares, so it's not quite clear to me how the non-applied swish actually gets applied! I expect a computer is involved though.
Ryan, I zoomed in on the Brellum "dragon", which I then found out was actually a "wyvern", and I can see the image is actually raised/relief on a self-coloured base. So on the white dial that you show, the dial matches the ground of the logo. On their website, the logo isn't on every watch, but where it is, it's either similar to your photo, or in some cases gold. The ground of the logo is the same colour, so you get a relief logo of the wyvern. There also aren't many colours other than black or white. I am less keen on the Wyvern logo on the black watches, to be honest.
So when you do that with the CW swish, you need a colour/finish for the raised parts, say polished s/s as no the C7 range, and a colour for the etched out parts, including the vertical sides of the swish unit. This could be black, white, red, or even brushed s/s, each of which might work.
So that's what I was wondering what you had in mind. Would you change the etched colour depending on the actual watch dial colour, which can be any colour, as well as meteorite, textured and so. If you look at the c7's the etched colour changes each time to match the dial, although it's actually flush with the top of the swish, rather than being etched out.
Even with the Aquitaine, the painted logo is just white or black depending on the dial colour, rather than a more complementary shade to match the lume or the bezel. Incidentally, is it painted? I am not sure how you would paint and position those dead squares, so it's not quite clear to me how the non-applied swish actually gets applied! I expect a computer is involved though.
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
From the picture above if the whole piece was chromed they would then be place on a jig in batches (tray) of say 25. Then they would be sprayed for the ‘dead squares’. Following this either while the paint was damp or dry the ‘high area’ could be polished to remove the paint. The result would high polish with darker paint in the dead spaces. If that were the case it may be probable that you would only need on type for all dials.
The above process is used on some types of badges (pins if in US).
For the current painted dials there is a process where they use a rubber ball to transfer the print from a master plate. YouTube have got some videos showing the process.
The above process is used on some types of badges (pins if in US).
For the current painted dials there is a process where they use a rubber ball to transfer the print from a master plate. YouTube have got some videos showing the process.
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
Stuart1 wrote: ↑Wed Jun 22, 2022 2:33 pm From the picture above if the whole piece was chromed they would then be place on a jig in batches (tray) of say 25. Then they would be sprayed for the ‘dead squares’. Following this either while the paint was damp or dry the ‘high area’ could be polished to remove the paint. The result would high polish with darker paint in the dead spaces. If that were the case it may be probable that you would only need on type for all dials.
The above process is used on some types of badges (pins if in US).
For the current painted dials there is a process where they use a rubber ball to transfer the print from a master plate. YouTube have got some videos showing the process.
i think this conversation could even make even the most pro-rebrand person in the world just say "for f***s sake just go back to the old branding"
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
jf72 wrote: ↑Wed Jun 22, 2022 2:37 pmStuart1 wrote: ↑Wed Jun 22, 2022 2:33 pm From the picture above if the whole piece was chromed they would then be place on a jig in batches (tray) of say 25. Then they would be sprayed for the ‘dead squares’. Following this either while the paint was damp or dry the ‘high area’ could be polished to remove the paint. The result would high polish with darker paint in the dead spaces. If that were the case it may be probable that you would only need on type for all dials.
The above process is used on some types of badges (pins if in US).
For the current painted dials there is a process where they use a rubber ball to transfer the print from a master plate. YouTube have got some videos showing the process.
i think this conversation could even make even the most pro-rebrand person into the world just say "for f***s sake just go back to the old branding"
But which version of old branding?
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
there was a joke that someone made on youtube who said the thing they like about Christopher Ward is they can tell the year and even the month that the watch was made by the logo lolMikkei4 wrote: ↑Wed Jun 22, 2022 4:18 pmjf72 wrote: ↑Wed Jun 22, 2022 2:37 pmStuart1 wrote: ↑Wed Jun 22, 2022 2:33 pm From the picture above if the whole piece was chromed they would then be place on a jig in batches (tray) of say 25. Then they would be sprayed for the ‘dead squares’. Following this either while the paint was damp or dry the ‘high area’ could be polished to remove the paint. The result would high polish with darker paint in the dead spaces. If that were the case it may be probable that you would only need on type for all dials.
The above process is used on some types of badges (pins if in US).
For the current painted dials there is a process where they use a rubber ball to transfer the print from a master plate. YouTube have got some videos showing the process.
i think this conversation could even make even the most pro-rebrand person into the world just say "for f***s sake just go back to the old branding"
But which version of old branding?
-
- Junior
- Posts: 41
- Joined: Fri Sep 06, 2019 7:13 pm
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
I have certain models that I like and they have different “logo’s” - I think an important point to stress is that I don’t think I have ever bought or been attracted to a watch based on what the logo looks like.
I buy a watch based on the watch. The features, case, dial, style, build quality, materials - the logo is very much an afterthought and a very insignificant part of the watch.
I would buy an amazing watch with an awful looking logo but I wouldn’t buy an awful watch with an amazing looking logo!
I buy a watch based on the watch. The features, case, dial, style, build quality, materials - the logo is very much an afterthought and a very insignificant part of the watch.
I would buy an amazing watch with an awful looking logo but I wouldn’t buy an awful watch with an amazing looking logo!
My top 10 \ Favourite CW’s.....
C60 Elite LE | C60 5 Day LE | C60 Beast | C60 Bronze Ombré Chronometer (mk3) | C9 5 Day (White) | C60 Sapphire (Blue) | Standard C60 Black\Black mk3 | C60 Chr Red\White | C60 Chr Blue\White | Abyss for stealth.
C60 Elite LE | C60 5 Day LE | C60 Beast | C60 Bronze Ombré Chronometer (mk3) | C9 5 Day (White) | C60 Sapphire (Blue) | Standard C60 Black\Black mk3 | C60 Chr Red\White | C60 Chr Blue\White | Abyss for stealth.
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
I still don't understand how you intend to finish the blanks spaces.Stuart1 wrote: ↑Wed Jun 22, 2022 2:33 pm From the picture above if the whole piece was chromed they would then be place on a jig in batches (tray) of say 25. Then they would be sprayed for the ‘dead squares’. Following this either while the paint was damp or dry the ‘high area’ could be polished to remove the paint. The result would high polish with darker paint in the dead spaces. If that were the case it may be probable that you would only need on type for all dials.
The above process is used on some types of badges (pins if in US).
For the current painted dials there is a process where they use a rubber ball to transfer the print from a master plate. YouTube have got some videos showing the process.
Re: In hindsight...was the Christopher Ward rebrand of 2016 a historic mistake?
Most definitely your personal choice, but other's opinions differ including my own as I consider the logo to be an important part of the overall look of a watch and it seems CW do also as they've spent plenty of time and probably money considering and implementing various logo.rarebritishartglass wrote: ↑Wed Jun 22, 2022 9:41 pm I have certain models that I like and they have different “logo’s” - I think an important point to stress is that I don’t think I have ever bought or been attracted to a watch based on what the logo looks like.
I buy a watch based on the watch. The features, case, dial, style, build quality, materials - the logo is very much an afterthought and a very insignificant part of the watch.
I would buy an amazing watch with an awful looking logo but I wouldn’t buy an awful watch with an amazing looking logo!
Each to their own.
-
- Similar Topics
- Replies
- Views
- Last post
-
- 30 Replies
- 2141 Views
-
Last post by Amor Vincit Omnia
-
- 10 Replies
- 852 Views
-
Last post by JAFO