Ever since the ETA movement company announced their intention to place restrictions onto movement sales, speculations have soared as to when and how these restrictions would affect the watch industry.

Though the final date has not officially been announced, 2010 is the intended year in which ETA completely ceases the sales of movements to companies outside the Swatch Group umbrella.

This forecast has sent the watch industry into a panic, causing ETA movements to be bought up at an astounding pace. Already in the first quarter of 2007, this decision can be felt as ETA movements are becoming quite difficult to get.

Many smaller companies are not now able to get movements anymore, which of course forces movement prices to rise and which will eventually cause us to raise our prices as well. We're holding off as long as we can, placing our customers' interests before the turning tide, but this evolution is inevitable.

When rumors of this ETA announcement surfaced, we took the necessary steps to prepare for this onslaught, and though we have an adequate stock of ETA movements, base value of each movement is rising.