Defence Discount Service & Blue Light Card
- Bahnstormer_vRS
- Moderator
- Posts: 38083
- Joined: Thu Sep 06, 2012 3:06 pm
- CW-watches: 34
- LE-three: 1
- LE-foura: 1
- LE-fourb: 1
- LE-six: 1
- Location: Hertfordshire, UK
Defence Discount Service & Blue Light Card
As some Forum Members will already know the Defence Discount Service is the official MoD* discount service for the UK Armed Forces, Veterans and Armed Forces Community.
*Ministry of Defence
"Defence Discount Service (DDS) provides discounts both online and on the high street for members of the Armed Forces, Veterans and Armed Forces Community.
Defence Discount Service is home of the Defence Privilege Card, the vetted discount card that can be used in stores, restaurants and venues to obtain armed forces discounts. This discount card allows Veterans and the Armed Forces Community to have a card that can allow them to receive military discounts."
What you may not know is that, along with a multitude of UK High Street and Online Retailers etc. Christopher Ward is a supporting business with DDS.
As such members of the DDS are able to obtain, currently, a 10% discount on CW products (excluding Sale and Limited Edition items).
NB> The DDS is operated by Blue Light Card Ltd which operates a similar Discount Service for UK Emergency Services and NHS; it is possible that CW may be a supporting business there too (but I'm not able to check).
Guy
*Ministry of Defence
"Defence Discount Service (DDS) provides discounts both online and on the high street for members of the Armed Forces, Veterans and Armed Forces Community.
Defence Discount Service is home of the Defence Privilege Card, the vetted discount card that can be used in stores, restaurants and venues to obtain armed forces discounts. This discount card allows Veterans and the Armed Forces Community to have a card that can allow them to receive military discounts."
What you may not know is that, along with a multitude of UK High Street and Online Retailers etc. Christopher Ward is a supporting business with DDS.
As such members of the DDS are able to obtain, currently, a 10% discount on CW products (excluding Sale and Limited Edition items).
NB> The DDS is operated by Blue Light Card Ltd which operates a similar Discount Service for UK Emergency Services and NHS; it is possible that CW may be a supporting business there too (but I'm not able to check).
Guy
- These users thanked the author Bahnstormer_vRS for the post (total 3):
- jkbarnes • albionphoto • missF
In small proportions, we just beautie see:
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
Re: Defence Discount Service
I wonder if companies like CW will honor this official government veterans card for a discount once it is rolled out to all UK veterans. It is expected to be available to all veterans later this year.
https://www.gov.uk/government/news/cont ... teran-card
https://www.gov.uk/government/news/cont ... teran-card
- These users thanked the author mvlow for the post:
- Bahnstormer_vRS
Malcolm
CW C60 Vintage Hamilton Khaki Field Sinn 104 CW C65 Vintage GMT Monta Oceanking Elliot Brown Holton
CW C60 Vintage Hamilton Khaki Field Sinn 104 CW C65 Vintage GMT Monta Oceanking Elliot Brown Holton
- Bahnstormer_vRS
- Moderator
- Posts: 38083
- Joined: Thu Sep 06, 2012 3:06 pm
- CW-watches: 34
- LE-three: 1
- LE-foura: 1
- LE-fourb: 1
- LE-six: 1
- Location: Hertfordshire, UK
Re: Defence Discount Service
^^^^ I sincerely hope they do, Malcolm, and it would appear to be a logical step if they are already supporting the DDS.
Guy
Sent from my XPERIA 5 III using Tapatalk
Guy
Sent from my XPERIA 5 III using Tapatalk
- These users thanked the author Bahnstormer_vRS for the post:
- mvlow
In small proportions, we just beautie see:
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
Re: Defence Discount Service
Nothing available on the Blue Light Card website sadly!
- These users thanked the author Harbuzi for the post:
- Bahnstormer_vRS
- Bahnstormer_vRS
- Moderator
- Posts: 38083
- Joined: Thu Sep 06, 2012 3:06 pm
- CW-watches: 34
- LE-three: 1
- LE-foura: 1
- LE-fourb: 1
- LE-six: 1
- Location: Hertfordshire, UK
Re: Defence Discount Service
^^^^ Thanks for looking; maybe an oversight on CW's part.

We'll see.
Guy


We'll see.
Guy
In small proportions, we just beautie see:
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
- Bahnstormer_vRS
- Moderator
- Posts: 38083
- Joined: Thu Sep 06, 2012 3:06 pm
- CW-watches: 34
- LE-three: 1
- LE-foura: 1
- LE-fourb: 1
- LE-six: 1
- Location: Hertfordshire, UK
Re: Defence Discount Service & Blue Light Card
@Harbuzi
Following your post yesterday evening, I pinged an email to my contact within CW Customer Service, anticipating a response on Monday.
Better than that, I received a reply late this afternoon with some enormously positive news.
CW are actively working on making discounts available on the Blue Light Card website, in addition to those already available on the Defence Discount Scheme.
In the interim, until CW have this organised, if you are a holder of a Blue Light Card, simply contact CW Customer Service by email and they will provide you with a Unique Code to allow you to make a purchase with a 10% discount.
Kudos to CW for supporting our Defence and Emergency Services Community and for responding to me at the weekend.
Guy
Following your post yesterday evening, I pinged an email to my contact within CW Customer Service, anticipating a response on Monday.
Better than that, I received a reply late this afternoon with some enormously positive news.
CW are actively working on making discounts available on the Blue Light Card website, in addition to those already available on the Defence Discount Scheme.
In the interim, until CW have this organised, if you are a holder of a Blue Light Card, simply contact CW Customer Service by email and they will provide you with a Unique Code to allow you to make a purchase with a 10% discount.
Kudos to CW for supporting our Defence and Emergency Services Community and for responding to me at the weekend.


Guy
- These users thanked the author Bahnstormer_vRS for the post (total 7):
- mvlow • Chris375 • gannet • albionphoto • Trs1982 • Harbuzi • kiter65
In small proportions, we just beautie see:
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
Re: Defence Discount Service & Blue Light Card
That is great news, thank you for following up!
- These users thanked the author Harbuzi for the post:
- Bahnstormer_vRS
- rkovars
- Moderator
- Posts: 4617
- Joined: Tue Apr 14, 2020 7:56 pm
- CW-watches: 7
- Location: New England, US
Re: Defence Discount Service & Blue Light Card
Any info for us on the other side of the pond? The service I see used the most over here in the States is ID.me. Veterans verify service with ID.me and then the merchant is able to use them as a verification method. Just curious if they have given any thought for customers outside of the UK.
Life is not a matter of holding good cards, but sometimes, playing a poor hand well.
Jack London
Jack London
- Bahnstormer_vRS
- Moderator
- Posts: 38083
- Joined: Thu Sep 06, 2012 3:06 pm
- CW-watches: 34
- LE-three: 1
- LE-foura: 1
- LE-fourb: 1
- LE-six: 1
- Location: Hertfordshire, UK
Re: Defence Discount Service & Blue Light Card
^^^^ Good point Rich, the US of A is, after all, CW's largest market outside of the UK and I'm sure the US Military would be a lucrative market for CW.

I'll ask.
Guy
Sent from my XPERIA 5 III using Tapatalk


I'll ask.
Guy
Sent from my XPERIA 5 III using Tapatalk
In small proportions, we just beautie see:
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
- Bahnstormer_vRS
- Moderator
- Posts: 38083
- Joined: Thu Sep 06, 2012 3:06 pm
- CW-watches: 34
- LE-three: 1
- LE-foura: 1
- LE-fourb: 1
- LE-six: 1
- Location: Hertfordshire, UK
Re: Defence Discount Service & Blue Light Card
@rkovars
Following up on your post above Rich, I emailed to CW last night (sorry it took a while) and have received a reply this morning, the salient points of which are;-
I must say, your point about the US market is quite compelling, and I completely agree that it presents a significant opportunity for us, we do provide the 10% code for any military forces across the world if they call or email us.
This aligns well with our mission of making our products accessible to those who have served their countries. It's heartening to see the positive response and engagement from our international community, and I believe we can further strengthen these bonds by extending such benefits.
'nough said.
Guy
Following up on your post above Rich, I emailed to CW last night (sorry it took a while) and have received a reply this morning, the salient points of which are;-
I must say, your point about the US market is quite compelling, and I completely agree that it presents a significant opportunity for us, we do provide the 10% code for any military forces across the world if they call or email us.
This aligns well with our mission of making our products accessible to those who have served their countries. It's heartening to see the positive response and engagement from our international community, and I believe we can further strengthen these bonds by extending such benefits.
'nough said.


Guy
- These users thanked the author Bahnstormer_vRS for the post:
- rkovars
In small proportions, we just beautie see:
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
- rkovars
- Moderator
- Posts: 4617
- Joined: Tue Apr 14, 2020 7:56 pm
- CW-watches: 7
- Location: New England, US
Re: Defence Discount Service & Blue Light Card
Thanks Guy. I'll try to let people know where appropriate.Bahnstormer_vRS wrote: ↑Wed Aug 09, 2023 11:30 am @rkovars
Following up on your post above Rich, I emailed to CW last night (sorry it took a while) and have received a reply this morning, the salient points of which are;-
I must say, your point about the US market is quite compelling, and I completely agree that it presents a significant opportunity for us, we do provide the 10% code for any military forces across the world if they call or email us.
This aligns well with our mission of making our products accessible to those who have served their countries. It's heartening to see the positive response and engagement from our international community, and I believe we can further strengthen these bonds by extending such benefits.
'nough said.![]()
![]()
Guy
- These users thanked the author rkovars for the post:
- Bahnstormer_vRS
Life is not a matter of holding good cards, but sometimes, playing a poor hand well.
Jack London
Jack London
Re: Defence Discount Service & Blue Light Card
I have a DDS account, however I have not been able to find CW listed, so ended up ordering my first new CW direct from their site. Would have been nice to have been eligible for a veterans discount on a C63 Valour, though this watch seems reasonably priced particularly if you are not a fan of bracelets.
- rkovars
- Moderator
- Posts: 4617
- Joined: Tue Apr 14, 2020 7:56 pm
- CW-watches: 7
- Location: New England, US
Re: Defence Discount Service & Blue Light Card
Hello,TEB875 wrote: ↑Wed May 22, 2024 10:42 pm I have a DDS account, however I have not been able to find CW listed, so ended up ordering my first new CW direct from their site. Would have been nice to have been eligible for a veterans discount on a C63 Valour, though this watch seems reasonably priced particularly if you are not a fan of bracelets.
Welcome to the forum. Please do introduce yourself: Member Introductions
I'm not sure why CW isn't listed but contacting CW customer service would have gotten you sorted. I believe the process isn't really integrated into the back end of the website so CW verifies your service and then sends you a private link to purchase the watch in question with the discount applied. Hope that helps.
Last edited by rkovars on Thu May 23, 2024 4:13 pm, edited 1 time in total.
Reason: fixed URL code
Reason: fixed URL code
- These users thanked the author rkovars for the post:
- Bahnstormer_vRS
Life is not a matter of holding good cards, but sometimes, playing a poor hand well.
Jack London
Jack London
- Bahnstormer_vRS
- Moderator
- Posts: 38083
- Joined: Thu Sep 06, 2012 3:06 pm
- CW-watches: 34
- LE-three: 1
- LE-foura: 1
- LE-fourb: 1
- LE-six: 1
- Location: Hertfordshire, UK
Re: Defence Discount Service & Blue Light Card
Welcome to the forum and I'm sorry to hear you had difficulties with the DDS.TEB875 wrote:I have a DDS account, however I have not been able to find CW listed, so ended up ordering my first new CW direct from their site. Would have been nice to have been eligible for a veterans discount on a C63 Valour, though this watch seems reasonably priced particularly if you are not a fan of bracelets.
I've just checked, and CW seems to have dropped off the DDS. However, when I bought my C63 Valour on release, I was able to use the DDS code that has been saved within my CW account for some time.
May I suggest you contact Customer Services, explain your situation, and ask if they will help.
Guy
Sent from my Galaxy S23 Ultra using Tapatalk
In small proportions, we just beautie see:
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
And in short measures, life may perfect bee. - Ben Jonson (1572 – 1637)
Inscription on the Longitude Dial
Hatfield House, Hatfield, Hertfordshire AL9 5NB, England
Re: Defence Discount Service & Blue Light Card
Thank you both for your welcome and I will take up your advice and endeavour to make contact with CW, plus introduce myself; a bit remiss to not do this first.
-
- Similar Topics
- Replies
- Views
- Last post
-
- 2 Replies
- 752 Views
-
Last post by tikkathree
-
- 33 Replies
- 2552 Views
-
Last post by Trs1982
-
- 0 Replies
- 215 Views
-
Last post by Lonescout