CWL/Chr.Ward rebranding poll

Discuss Christopher Ward watches

Do you like the re-branding of Christopher Ward London to Chr.Ward?

Poll ended at Sat Oct 08, 2011 12:00 pm

Like
10
9%
Dislike
95
81%
Don't Care
12
10%
 
Total votes: 117

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ianblyth
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Re: CWL/Chr.Ward rebranding poll

Post by ianblyth »

Passionflower wrote:This rebranding logo looks to be the work of an American...... cheap, tacky and tasteless. I have bought 7 watches from CW in the last two years or so but no more for me, particularly when you can pick up really innovative designs from NOON for around £100.00. I shall be sorry not to follow the latest develpoments in CW designs but the logo is just a no,no for me.
1st post and you insult the Americans and you think NOON watches are good. I bit and had a look at their web site. Horrid plastic multi-colour and horrendous. Even with the 50% sale I am not tempted. They make Swatch watches look classy.
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Re: CWL/Chr.Ward rebranding poll

Post by cblackburn »

Passionflower wrote:This rebranding logo looks to be the work of an American...... cheap, tacky and tasteless. I have bought 7 watches from CW in the last two years or so but no more for me, particularly when you can pick up really innovative designs from NOON for around £100.00. I shall be sorry not to follow the latest develpoments in CW designs but the logo is just a no,no for me.
Firstly, its considered polite to introduce yourself via the Member Introduction section before making posts in other areas.
Second, you may not be aware but CW watches has a large following across the pond and this forum is frequented by a large number of Americans with exceptional taste and manners. Notably, the highly respected forum moderator is American!
Thirdly, I will refrain from the abusive response I originally typed about NOON watches and say that I do not think they are innovative or classy. I admit the price of CW watches is rising to some new levels but you cannot compare what they produce to the junk by NOON.

We are fortunate to live a world where free speech is a basic right and you are entitled to your opinion. I respectfully disagree, but simply say that you should consider your audience before offending them so badly!
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Re: CWL/Chr.Ward rebranding poll

Post by androo »

I agree. I found the generalised comments towards American's taste to be insulting and I don't think NOON watches are a very good example. I like one of the designs but would never buy it. There are other brands to compare but saying NOON are an alternative to CWL is insulting the brand more than changing the name to CHR.WARD
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Re: CWL/Chr.Ward rebranding poll

Post by village »

Passionflower wrote:This rebranding logo looks to be the work of an American...... cheap, tacky and tasteless. I have bought 7 watches from CW in the last two years or so but no more for me, particularly when you can pick up really innovative designs from NOON for around £100.00. I shall be sorry not to follow the latest develpoments in CW designs but the logo is just a no,no for me.

Seriously...NOON innovative? cheap looking,tacky looking and shipped over in containers.

I don't like the logo either but i don't think you can blame the US for this one :lol:

TBH,as a first post it's about as thought out as the Olympic ticket sales.
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Re: CWL/Chr.Ward rebranding poll

Post by androo »

village wrote:
TBH,as a first post it's about as thought out as the Olympic ticket sales.
Take it you didn't get the tickets for the womens beach volley ball then
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Re: CWL/Chr.Ward rebranding poll

Post by choiman »

To me it looks like a sign you would see in the hospital. This way to the CHR Ward...

The name makes no sense, it isn't pronounceable so it isn't repeatable.

But the worst thing is, technically it is very poor - the C is bigger than the letters in WARD for some reason. In a business where attention to detail is absolute key - this is a horrible oversight.

The worst thing is - if they would have consulted their core customer base and obtained feedback during the concept stage - there wouldn't be such a backlash.

You will always divide opinion, but 80% disliking something is very very high.
highway62

Re: CWL/Chr.Ward rebranding poll

Post by highway62 »

this argument does not stand up. To take an example from elsewhere, when The Labour Party was rebranded as 'New Labour' the move was vehemently disliked by the activists and long-standing supporters of the party (myself included). This did not prevent its being outstandingly successful amongst the wider population.
Of course New Labour is now discredited but this is more to do with the personalities and infighting that ensued in its latter days.
The point remains that sometimes the 'core' support is just too close to the issue to see the wider picture.
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Re: CWL/Chr.Ward rebranding poll

Post by downer »

highway62 wrote:this argument does not stand up. To take an example from elsewhere, when The Labour Party was rebranded as 'New Labour' the move was vehemently disliked by the activists and long-standing supporters of the party (myself included). This did not prevent its being outstandingly successful amongst the wider population.
Of course New Labour is now discredited but this is more to do with the personalities and infighting that ensued in its latter days.
The point remains that sometimes the 'core' support is just too close to the issue to see the wider picture.
New Labour - outstandingly successful. WTF!
I would hazard a guess that most of the time the phrase "New Labour" was mentioned, the context was either disparaging or an attempt at humour.
I think the majority of people saw it for exactly what it was - just a cynical marketing excercise that made no damn difference at all.

Do you seriously believe that the new name (New Labour) attracted new people to the party?
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Re: CWL/Chr.Ward rebranding poll

Post by choiman »

highway62 wrote:this argument does not stand up. To take an example from elsewhere, when The Labour Party was rebranded as 'New Labour' the move was vehemently disliked by the activists and long-standing supporters of the party (myself included). This did not prevent its being outstandingly successful amongst the wider population.
Of course New Labour is now discredited but this is more to do with the personalities and infighting that ensued in its latter days.
The point remains that sometimes the 'core' support is just too close to the issue to see the wider picture.
Very different - that was a name change and people didn't like the addition of thw word new.

Also one was a political party, this is a watchmaker.

Most here seem dislike the visual change as much as anything and a general unbalanced feeling in the logo does not bode well for a watchmaker IMHO.

Very different scenarios.
highway62

Re: CWL/Chr.Ward rebranding poll

Post by highway62 »

FFS, of course it worked! New Labour was a purging of ideology and principles aimed purely and simply at gaining power. As a result Bambi won 3 elections in a row. Like it or loathe it (guess which camp I was in!! :lol:), you cannot deny its success...
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Re: CWL/Chr.Ward rebranding poll

Post by jmarchitect »

ianblyth wrote:
Passionflower wrote:This rebranding logo looks to be the work of an American...... cheap, tacky and tasteless. I have bought 7 watches from CW in the last two years or so but no more for me, particularly when you can pick up really innovative designs from NOON for around £100.00. I shall be sorry not to follow the latest develpoments in CW designs but the logo is just a no,no for me.
1st post and you insult the Americans and you think NOON watches are good. I bit and had a look at their web site. Horrid plastic multi-colour and horrendous. Even with the 50% sale I am not tempted. They make Swatch watches look classy.
Just caught this post. To be honest I have tried to stay away from this section as I am becoming somewhat bored with the negative comments about the rebrand. I wanted to say- it has happened, we have all had our say (I like it) lets move on and get onto to talking about watch movements or filling our cases with special gel or something but I couldn't be bothered.... oh hang on, I have just said it. 8)

Anyhoo- what nonsense is Passionflower spouting? Why would anyone decide to make a cheap, tacky and tasteless statement like that? Noon watches? Absolute bol**cks. I would rather ingest metal shavings through my tear ducts than look at one of those pieces of trash.

Might have a point about our American cousins though :wink:
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Re: CWL/Chr.Ward rebranding poll

Post by downer »

highway62 wrote:FFS, of course it worked! New Labour was a purging of ideology and principles aimed purely and simply at gaining power. As a result Bambi won 3 elections in a row. Like it or loathe it (guess which camp I was in!! :lol:), you cannot deny its success...
And you claim all that happened because of the new name... you poor deluded fool. All Sir Tony had to do was appeal to the dissaffected Tory vote... achieved by policy and rhetoric, not via a name change. Ye Gods. :)
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Re: CWL/Chr.Ward rebranding poll

Post by choiman »

As a designer myself I would personally have suggested something more balanced - I think balance and harmony is one of the main keys to be portrayed in any logo but especially in a company that crafts instruments of precision - everything should be balanced and lined up PERFECTLY which at the moment it isn't.

They could retain the typeface as that works well - but - drop the HR. We could marry the C to the W to give a nice relationship and make the logo more than just being a font anyone can recreate in Word.

This would actually shorten it even further which was the main drive behind the change it seems..

Something like this

Image

Image

By joining the CW you would also be able to shorten the logo to be a monogram - this would negate the need to have 2 logos:

Image
highway62

Re: CWL/Chr.Ward rebranding poll

Post by highway62 »

Oh don't be so dumb! The whole point of the label 'New Labour' was to facilitate that very appeal. The supporters of both main parties find it extremely difficult to transfer to the other (hence why most elections are decided by a tiny number of true swing voters) by rebranding The Labour Party as a 'New' party the movement of the Tory vote ('Mondeo man' anyone?) was made far easier.
8)
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Re: CWL/Chr.Ward rebranding poll

Post by timpo »

as a potential purchaser of my first CW, a missing 'London' would be a significant disincentive...

Tim
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