CW Marketing spend

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FloridaPhil
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Re: CW Marketing spend

Post by FloridaPhil »

Molan wrote: Sat Apr 30, 2022 5:47 pm
You don’t really ‘get’ marketing do you Phil?

Amazon is a retail outlet featuring product shots. That is their shop window not their marketing campaign.

As it happens I’m working with Amazon on marketing right now so, yes, I do know what I’m talking about.

Here’s Amazon’s latest large budget advertising - very dark, no shots of product or artist:

https://youtu.be/bp20PL92FTE


It’s a strange world when people who are professionals at their jobs and have worked in those positions for over 40 years are ridiculed by people who have nothing to do with that profession but like to try and force their opinions on others. . .
So you are actually presenting a concert, a real life 'dark' product, as proof that you are correct? O-kay then.

Funny, I remember you said, also with full drama, that I didn't know anything about marketing when the wordmark debate was raging. The 'marketing experts' knew what they were doing. Uh huh. And here we are. Not a 9 o'clock wordmark in sight.

https://www.christopherward.com/int/new ... rt=0&sz=96

By the way, I'm not forcing my opinion on anyone. I responded to another member here - not even you. I merely expressed an opinion. YOU, as usual, are the one insistent that we bow at the Altar of Barry. Ridicule comes at people who try to TELL others how to live their lives and what to think.

Oh,and, by the way, you were the first to express ridicule in this thread. So, look in the mirror, perhaps it's not so strange that you get it right back at you.
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Molan
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Re: CW Marketing spend

Post by Molan »

FloridaPhil wrote: Sat Apr 30, 2022 10:17 pm
Molan wrote: Sat Apr 30, 2022 5:47 pm
You don’t really ‘get’ marketing do you Phil?

Amazon is a retail outlet featuring product shots. That is their shop window not their marketing campaign.

As it happens I’m working with Amazon on marketing right now so, yes, I do know what I’m talking about.

Here’s Amazon’s latest large budget advertising - very dark, no shots of product or artist:

https://youtu.be/bp20PL92FTE


It’s a strange world when people who are professionals at their jobs and have worked in those positions for over 40 years are ridiculed by people who have nothing to do with that profession but like to try and force their opinions on others. . .
So you are actually presenting a concert, a real life 'dark' product, as proof that you are correct? O-kay then.

Funny, I remember you said, also with full drama, that I didn't know anything about marketing when the wordmark debate was raging. The 'marketing experts' knew what they were doing. Uh huh. And here we are. Not a 9 o'clock wordmark in sight.

https://www.christopherward.com/int/new ... rt=0&sz=96

By the way, I'm not forcing my opinion on anyone. I responded to another member here - not even you. I merely expressed an opinion. YOU, as usual, are the one insistent that we bow at the Altar of Barry. Ridicule comes at people who try to TELL others how to live their lives and what to think.

Oh,and, by the way, you were the first to express ridicule in this thread. So, look in the mirror, perhaps it's not so strange that you get it right back at you.
I think I’m beginning to understand your obvious confusion here.

You’re not really getting a basic understanding of the difference between a ‘brand’ and a ‘shop’.

Amazon’s advertising content is for the brand as a whole. They don’t fill screens with products and they totally understand how to lure people to their shop.

Prime is absolutely one of their core offerings. It’s how they develop the brand, add value, generate revenue and retain a strong customer base. Given that I’m working on live briefs from this company it’s fairly obvious that I’m going to know a bit more about this than someone who is simply a customer.

The ‘shop’ is where a lot of core revenue comes from. Having pulled people into the shop, through advertising, they will then present them with simple product images.

Going right back to the original point, this is exactly what CW are doing - interesting, attractive advertising that draws people in. Once they are in the store they can see as many clean, clear, product images as they could want.

So, essentially, CW are following the examples demonstrated by both Google and Amazon. They clearly know what they are doing and have a strong understanding of modern marketing principles.

By all means, stand by your original declaration they they are wrong in doing this but, from a marketing professional (and not a real estate agent), I have to believe that CW are an intelligent business who are following excellent examples from some of the most advanced experts in the world of advertising.

Feels like a really positive thing for this little brand that most people here joined this forum to support. I guess there will always be people who want to criticise rather than applaud the efforts of those brands they, supposedly, like. Just feels very negative and unnecessary to me. . .
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