To be fair the OP just said retail. That could mean a network of ADs or a network of their own stores. There is a difference in how the economics can work for either.nbg wrote: ↑Tue Aug 20, 2024 10:08 pmThe initial post wasn’t about holding stock in the USA. It was about whether CW had thought of selling through retail outlets that someone could visit to try on and buy watches. I.e. the usual retail AD model.JAFO wrote: ↑Tue Aug 20, 2024 8:55 pm I don't think it necessarily means B&M shops, or ADs.
It could just be simplifying delivery by moving finished goods to the US and despatching them.locally.when sold.
But if you move stock to the US there are added costs for double handling, and possibly you could end up with the wrong stock.in the wrong place.
So it probably depends a lot on whether there are production cost savings by moving unsold stock to the US.
A few AliX brands, and Invicta fit instance have established European despatch points, so maybe it can work..
Neil
The US is a datapoint because there is a showroom opening in the US, albeit a single one and it is being launched without POS so everything is largely speculation.
It is interesting to see some of the more popular online brands opening their own stores (Baltic being one) and others branching into other showroom type environments (like Studio Underdog with Time & Tide Studio).
Another data point would be Serica. They launched with a store in France.
The Time & Tide Studio is an interesting one as they are showcasing online and regular retail brands alike. Apparently the Melbourne location has been such a success that they are opening a second location in London.
