COSC certification for the Sealander?

rieslingguru · Post by **rieslingguru** » Thu Dec 08, 2022 3:25 am

Clandeboye wrote: ↑Tue Nov 22, 2022 9:02 pm Thanks to all for your feedback. No, I am not looking for something for nothing, as one reply suggested. Mike France indicated that COSC certification only costs CW about 50 dollars, so getting this level of tuning would not add tremendously to the price of the watch. I have a C60 #tide which is COSC certified, and in my view it adds extrinsic value to the watch, since it reflects on its inherent accuracy. I was only suggesting that adding COSC certification would actually increase the value proposition of the Sealander, which is something that CW has been delivering consistently, with the superb quality they offer at their selling prices. With a C30 Trident and a C60 # tide already in hand, I just though the "chronometer" designation on the Sealander GMT would elevate it a bit against those two watches, or against the Rolex Explorer that it is so frequently compared to.

I'd be willing to pay more for CW to use chronometer movements as well.

albionphoto · Post by **albionphoto** » Thu Dec 08, 2022 12:06 pm

Clandeboye wrote: ↑Tue Nov 22, 2022 9:02 pm Thanks to all for your feedback. No, I am not looking for something for nothing, as one reply suggested. Mike France indicated that COSC certification only costs CW about 50 dollars, so getting this level of tuning would not add tremendously to the price of the watch. I have a C60 #tide which is COSC certified, and in my view it adds extrinsic value to the watch, since it reflects on its inherent accuracy. I was only suggesting that adding COSC certification would actually increase the value proposition of the Sealander, which is something that CW has been delivering consistently, with the superb quality they offer at their selling prices. With a C30 Trident and a C60 # tide already in hand, I just though the "chronometer" designation on the Sealander GMT would elevate it a bit against those two watches, or against the Rolex Explorer that it is so frequently compared to.

DOn't forget the pricing model. If the COSC test is $50 then the watch price will go up by $150.

rieslingguru · Post by **rieslingguru** » Thu Dec 08, 2022 12:15 pm

albionphoto wrote: DOn't forget the pricing model. If the COSC test is $50 then the watch price will go up by $150.

You have a good point. However, a $150 to increase still represents a good value proposition to most people.

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sproughton · Post by **sproughton** » Thu Dec 08, 2022 1:00 pm

rieslingguru wrote: ↑Thu Dec 08, 2022 12:15 pm
albionphoto wrote: DOn't forget the pricing model. If the COSC test is $50 then the watch price will go up by $150.
You have a good point. However, a $150 to increase still represents a good value proposition to most people.

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I wouldn't have bought my Sealander if that was the cost. In fact I don't think I'd even have considered it. COSC is broadly irrelevant for me - I don't need my watch to be that accurate and I'm unlikely to wear one watch for so many consecutive days that it becomes a problem.

That said, I'd have no issue with a two tier pricing structure where you could choose COSC vs. non-COSC model

rkovars · Post by **rkovars** » Thu Dec 08, 2022 3:48 pm

I think that it really boils down to a couple things 1. the availability of the movements and 2. the amount of working capital CW is willing to hold in inventory.

CW is shipping somewhere between 20K and 25K watches per year. That is still a relatively small player in the grand scheme of the watch market. Sellita can only make so many movements and a small portion of those are going to be COSC worthy. There is absolutely a pecking order on who gets the movements.

CW is very keen on keeping their manufacturing costs very lean for both fiscal and environmental impact reasons. Having inventory sitting idle isn't something they like to do.

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COSC certification for the Sealander?

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