ChrWaaad breaks £1100 barrier

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Re: ChrWaaad breaks £1100 barrier

Post by paw3001 »

budfox wrote:The jump hour is a fantastic looking watch and an interesting shift in direction. Yes many are priced out of the market because it is pricey, and it's not for everyone, but give the company a chance.

Way too many negative comments r.e this watch. Good move in my opinion.
It's not the price per se that I have an issue with but more of CW keeping to their "value for money" promise!

Think about it, a pretty bog standard case, basic undecorated ETA movement, lower end double domed Non-AR coated crystal, bog standard deployment, a Marmite dial design, a nice real alligator strap, the additional of a jump hour module (not talking a whole new co-axial movement here)

Now making a lot of assumptions around prices:
Case: £40
Strap: £70
Crystal:£30
Dial: £50
Deployment: £15
ETA basic movement: £50
Manufacturing: £100
Boxes etc: £25

Now that comes to £380! Now the watch is being sold at £1150 so even if we add 100% profit we only come to £760!

So does the additional module cost an extra £390?

OK I realise that I could be way off with my prices and I haven't made an allowance for taxes etc but makes you think that the jump hour isn't really worth the money CW are asking in my mind especially without price stability or brand cachet

Just my opinion of course
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Re: ChrWaaad breaks £1100 barrier

Post by Mortis »

paw3001 wrote: Now making a lot of assumptions around prices:
Case: £40
Strap: £70
Crystal:£30
Dial: £50
Deployment: £15
ETA basic movement: £50
Manufacturing: £100
Boxes etc: £25
Sorry paw3001 - no offence but those prices are probably miles out (I doubt CWL pay retail prices)!
I think the easiest comparison is with any other 2824 currently sold (a C9 on alligator is £480). So the cost to CWL (sorry, Chr.Ward) is about £200. The only difference really is a new module on the movement to make it jump-hour, so my question is whether that module (and the design thereof) is worth circa £700. The answer, in my opinion, is "no".
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Re: ChrWaaad breaks £1100 barrier

Post by paw3001 »

Mortis wrote:
paw3001 wrote: Now making a lot of assumptions around prices:
Case: £40
Strap: £70
Crystal:£30
Dial: £50
Deployment: £15
ETA basic movement: £50
Manufacturing: £100
Boxes etc: £25
Sorry paw3001 - no offence but those prices are probably miles out (I doubt CWL pay retail prices)!
I think the easiest comparison is with any other 2824 currently sold (a C9 on alligator is £480). So the cost to CWL (sorry, Chr.Ward) is about £200. The only difference really is a new module on the movement to make it jump-hour, so my question is whether that module (and the design thereof) is worth circa £700. The answer, in my opinion, is "no".
To be fair I was trying to be generous and estimating at the high end! Most people won't realise how cheap basic movements can be! However, even at my high end prices, you'll agree that the watch price looks ridiculous let alone if I used wholesale prices.

A bit of profit in these things isn't there?
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Re: ChrWaaad breaks £1100 barrier

Post by Kip »

Are we for forgetting about overhead and R&D costs that are being spread over only 200 pieces here? Not to mention the fact that Chris is entitled to make a profit on the watch.

I like the Jump hour myself. It is not intended to be a high volume piece. Its intent is to show what CWL is capable of building. The module is a new design and is not off the shelf.

Chris will keep one, and I bought one, so he only has 198 left at best. You know I will post photos as soon as it becomes available. Then judge the crystal etc. It still comes in at less than any quality Jump hour I have seen from Epos, B&M etc.
Style is subjective.

I don't get why everyone gets upset because CWL expands the range of pricing or trys new things. The core stuff is still there as well as the intro of pieces like the C11 and variations of other very popular models. The price range now goes from $165 GBP to $1150 GBP so that gives you some pretty good choices when you figure in straps and bracelets and colors.

It is not CWLs goal to revamp the whole line every year. It is to expand and improve. We may not agree and certainly may not approve, but this is a business.
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Re: ChrWaaad breaks £1100 barrier

Post by cblackburn »

With you on this one Kip. I'm just trying to justify it to myself after ordering the 2011 FLE, 2012 FLE Blue and 2012 FLE Red.

I think the jump hour is pretty spectacular and will become very valuable in the future.
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ChrWaaad breaks £1100 barrier

Post by DSHall »

cblackburn wrote:With you on this one Kip. I'm just trying to justify it to myself after ordering the 2011 FLE, 2012 FLE Blue and 2012 FLE Red.

I think the jump hour is pretty spectacular and will become very valuable in the future.
I agree. Unfortunately it's just beyond what I personally consider affordable - £1000 is my limit I think. I've got the FLEs on order and drooling over the C50. I'd love a jump hour but just beyond my reach. I hope it's a success for Chris. If it is maybe there will be more and the fixed costs can be diluted by higher units sold.
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Re: ChrWaaad breaks £1100 barrier

Post by markuk »

I have said I don't like the watch as a design for me. but do think it's a nice watch as in it's design as a watch.. I am too thick to understand the numbers script.

I just would like to say, it's prob not the watch i would have used to break the £1000 barrier personaly but that's not my buiness so I don't care. But do I think it's worth the money. not really but to some one who loves the design I am sure it is.

Good luck with it all, is all I can say. New markets and all that. I have looked though my watch book and there does seem to be other watches like this design about I have to say.
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Re: ChrWaaad breaks £1100 barrier

Post by markuk »

also is it me or what limited information I have learnt about movements that some of the new watches coming though are being ftted with movements that are well, may be not as good. Certainly some are cheaper on the whole sale market :?

not all I must point out but some. I know ETA had that moment of madness and said we are going to let others have a chance :shock: I think the share holders may string this man up in 10 months time.

do tell me different if I am wrong btw..

I think Kip is working over time with all this change within the CHW.dot thingy .dot change of late :lol: :lol: sorry Kip
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Re: ChrWaaad breaks £1100 barrier

Post by ianblyth »

DSHall wrote:Unfortunately it's just beyond what I personally consider affordable - £1000 is my limit I think.
Yes but an NN one will be £805. :wink:
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Re: ChrWaaad breaks £1100 barrier

Post by markuk »

:lol: you better JUMP to it :lol:
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Re: ChrWaaad breaks £1100 barrier

Post by jack »

Kip wrote:Are we for forgetting about overhead and R&D costs that are being spread over only 200 pieces here? Not to mention the fact that Chris is entitled to make a profit on the watch.

I like the Jump hour myself. It is not intended to be a high volume piece. Its intent is to show what CWL is capable of building. The module is a new design and is not off the shelf.

Chris will keep one, and I bought one, so he only has 198 left at best. You know I will post photos as soon as it becomes available. Then judge the crystal etc. It still comes in at less than any quality Jump hour I have seen from Epos, B&M etc.
Style is subjective.

I don't get why everyone gets upset because CWL expands the range of pricing or trys new things. The core stuff is still there as well as the intro of pieces like the C11 and variations of other very popular models. The price range now goes from $165 GBP to $1150 GBP so that gives you some pretty good choices when you figure in straps and bracelets and colors.

It is not CWLs goal to revamp the whole line every year. It is to expand and improve. We may not agree and certainly may not approve, but this is a business.
I agree absolutely. This watch is not one for me, but it is great value and a great piece. I think it's great to see new stuff coming out! The brand is expanding.

Cheers,
Jack.