However if something short and snappy is required that represents the key players (and has done since the merger of Christopher Ward with Synergies Horlogères in 2014), what better than…

MP&J
M for Mike
P for Peter
J for Jörg
Too short?
Checks notes…
Something of a similar length works for a rather high end brand!

Although they could have just decided to do that in 2014 as the post merger name of the company.
Neil