Christopher Ward: Changing the name

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Re: Christopher Ward: Changing the name

Post by jkbarnes »

Bahnstormer_vRS wrote: Sun Nov 24, 2024 10:36 pm I'll just pick up on one point of @HAYQ's opening post;-

…The link on the email takes you to;-

It looks like CW is already there. :wink: :wink:

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How very interesting!
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Re: Christopher Ward: Changing the name

Post by HAYQ »

Bahnstormer_vRS wrote: Sun Nov 24, 2024 10:36 pm I'll just pick up on one point of @HAYQ's opening post;-

. . as I recall an email from CW of just last week, November 17th.


It looks like CW is already there. :wink: :wink:

Guy
Oh wow, I didnt know about this email. So I guess I wasn`t really too far off with my predictions. I mean it makes sense.
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Re: Christopher Ward: Changing the name

Post by exHowfener »

^^^ Personally I find titles like "exclusive collection" more problematic than the CW name. By which I mean , who exactly do they exclude? Apart from of course people who can't afford them.
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Re: Christopher Ward: Changing the name

Post by timepieces_and_bags »

I was thinking about this topic further earlier on and my thinking is perhaps best summed up by a question: How many other brands (watches or otherwise) develop a company under a name for 20 years or more, hit the most profitable time of their history and right at that point decide to change the name? I can’t think of any similar examples. Which really settles any debate for me.
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Re: Christopher Ward: Changing the name

Post by missF »

'Strictly for the connoisseur' is so divisive
:shock: :thumbdown:
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Re: Christopher Ward: Changing the name

Post by Masterwoodsman »

nbg wrote: Sun Nov 24, 2024 10:26 am

The watches speak for themselves. There are many owners of high end “luxury brands” that are happy to buy CW watches.

Neil
The above quote based on what, assumption, proper retail studies etc ???
I think assumption and you're completely wrong. I deal with some very high end rich clients who love their 'luxury branded' watches. The subject of watches comes up a lot and most have never even heard of CW when it came up in conversation once. When you're used to buying high 5 to 6 digit watches, 4 digit watches don't exist. These guys are manufacturing their own **** contest every time they go to buy a new time piece. Luxury brand owners are in a different stratosphere believe me
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Re: Christopher Ward: Changing the name

Post by strapline »

@Masterwoodsman Theses type of conversations pop up on this forum all the time; they're meaningless really. But, unfortunately, they get under my skin. It's just oneupmanship. What you're talking about is, in this case, the definition of luxury, and of course this will always mean different things to different people. To a poor African child with no clothes on their back that has to walk ten miles for a bucket of water a $10 Casio will feel like a Richard Mille. And, one thing that I can be reasonanbly confident of, that said child will in all probability derive more pleasure from that $10 Casio than the person with a watchbox full of five and six figure watches.

RANT OVER.
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Re: Christopher Ward: Changing the name

Post by Mikkei4 »

jkbarnes wrote: Sun Nov 24, 2024 11:22 pm
Bahnstormer_vRS wrote: Sun Nov 24, 2024 10:36 pm I'll just pick up on one point of @HAYQ's opening post;-

…The link on the email takes you to;-

It looks like CW is already there. :wink: :wink:

Guy
How very interesting!
Indeed, interesting.

I've tried to find this option directly on the CW website but couldn't see any tab or filter for "Collections" or "Connoisseur" - maybe I've just missed it so has anybody else tried and found it?

I did see there are many filter options for types of CW watches, which I've not noticed before but I don't look at the website frequently.
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Re: Christopher Ward: Changing the name

Post by Amor Vincit Omnia »

Mikkei4 wrote: Mon Nov 25, 2024 9:03 am
I've tried to find this option directly on the CW website but couldn't see any tab or filter for "Collections" or "Connoisseur" - maybe I've just missed it so has anybody else tried and found it?

I did see there are many filter options for types of CW watches, which I've not noticed before but I don't look at the website frequently.
I received the same email, and I cannot locate this section by going into the main website, so it looks like it’s only available on the link. However, none of the watches is “exclusive” (for want of a better word) to this section. They are all available on the main website. So it looks very much like something the marketing team has put together. You will also have seen that Guy used a couple of wink emojis as well as posting the link, so it should not be taken too seriously.

And yes, the filter system can be very useful; I’ve used it before now when trying to find a particular strap, for instance.
exHowfener wrote: Mon Nov 25, 2024 1:20 am ^^^ Personally I find titles like "exclusive collection" more problematic than the CW name. By which I mean , who exactly do they exclude? Apart from of course people who can't afford them.
missF wrote: Mon Nov 25, 2024 7:35 am 'Strictly for the connoisseur' is so divisive
:shock: :thumbdown:
I agree absolutely with both of you. Unfortunately, these are features that have been more or less embedded in marketing for a long time. It’s why I always try to take advertising with a pinch of salt.
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Re: Christopher Ward: Changing the name

Post by nbg »

Masterwoodsman wrote: Mon Nov 25, 2024 7:46 am
nbg wrote: Sun Nov 24, 2024 10:26 am

The watches speak for themselves. There are many owners of high end “luxury brands” that are happy to buy CW watches.

Neil
The above quote based on what, assumption, proper retail studies etc ???
I think assumption and you're completely wrong. I deal with some very high end rich clients who love their 'luxury branded' watches. The subject of watches comes up a lot and most have never even heard of CW when it came up in conversation once. When you're used to buying high 5 to 6 digit watches, 4 digit watches don't exist. These guys are manufacturing their own **** contest every time they go to buy a new time piece. Luxury brand owners are in a different stratosphere believe me
We’ll everyone is entitled to an opinion. :)

I think that you are just splitting hairs on the definition of “luxury brands”. And no my use of it wasn’t in the context of 4 digit watches. It was just an observation that I know of owners of CW watches that buy and own the likes of PP, AP, VC and Moser etc…

Some even have rather nice cars.

Out of interest what industry are you in dealing with some very high end rich clients? Presumably something like a wealth management business that only deals with multi millionaires, perhaps?

Neil
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Re: Christopher Ward: Changing the name

Post by Masterwoodsman »

nbg wrote: Mon Nov 25, 2024 9:50 am
Masterwoodsman wrote: Mon Nov 25, 2024 7:46 am
nbg wrote: Sun Nov 24, 2024 10:26 am

The watches speak for themselves. There are many owners of high end “luxury brands” that are happy to buy CW watches.

Neil
The above quote based on what, assumption, proper retail studies etc ???
I think assumption and you're completely wrong. I deal with some very high end rich clients who love their 'luxury branded' watches. The subject of watches comes up a lot and most have never even heard of CW when it came up in conversation once. When you're used to buying high 5 to 6 digit watches, 4 digit watches don't exist. These guys are manufacturing their own **** contest every time they go to buy a new time piece. Luxury brand owners are in a different stratosphere believe me
Out of interest what industry are you in dealing with some very high end rich clients? Presumably something like a wealth management business that only deals with multi millionaires, perhaps?

Neil
Sure no problem Neil, I work mainly in Civil Aviation (Boeing, Airbus) and occasionally the private sector. Some rich some mega rich but at that level the watch you wear defines your wealth....allegedly 🙄 In all fairness most are pretty cool guys with the exception of a few megalomaniacs but it's frightening some of the watches I see and the wealth they have then I return to my humble 4 bed house and look at my collection of Tudors and think hmmmmm 😁
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Re: Christopher Ward: Changing the name

Post by Bahnstormer_vRS »

Mikkei4 wrote: Mon Nov 25, 2024 9:03 am
jkbarnes wrote: Sun Nov 24, 2024 11:22 pm
Bahnstormer_vRS wrote: Sun Nov 24, 2024 10:36 pm I'll just pick up on one point of @HAYQ's opening post;-

…The link on the email takes you to;-

It looks like CW is already there. :wink: :wink:

Guy
How very interesting!
Indeed, interesting.

I've tried to find this option directly on the CW website but couldn't see any tab or filter for "Collections" or "Connoisseur" - maybe I've just missed it so has anybody else tried and found it?

I did see there are many filter options for types of CW watches, which I've not noticed before but I don't look at the website frequently.
I too had noticed & checked that 'the connoisseur's choice' was only available from the link in the email.

Marketing hyperbole rather than any serious intent to create an upper tier in their collections, perhaps. :-k :-k

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Re: Christopher Ward: Changing the name

Post by exHowfener »

4 bed house and look at my collection of Tudors and think hmmmmm 😁
You're not one of the four Yorkshiremen by any chance? "Aye, we 'ad it 'ard. One family in a four bedroom 'ouse an mekkin do wi a collecton of Tudors" :lol:
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Re: Christopher Ward: Changing the name

Post by JAFO »

Connoisseurs Choice used to be a carpet company in my neck of the woods. I'm not sure if it was a national brand.

Tolkein suggested celador (cellar door) was the most beautiful sounding word in the English language. Maybe he wasn't the first to do so. I'm not sure about Celador watches. Maybe that's where Rolex were heading with Cellini, though.
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Re: Christopher Ward: Changing the name

Post by RichM »

JAFO wrote: Mon Nov 25, 2024 2:01 pm
Maybe that's where Rolex were heading with Cellini, though.
Rolex was renamed as such from British-based watch company "Wilsdorf and Davis" and officially became known as Rolex in 1915 having registered the name in 1908.

The name change was due to the high level of British anti-German sentiment in 1914 at the start of WW1.

Hans Wilsdorf was married to a British woman and a proud anglophile but worried the German sounding name would be bad for business and that's how Rolex was born (source: The Hands of Time by Dr. Rebecca Struthers).
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