Chr WARD on new bracelets?

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Re: Chr WARD on new bracelets?

Post by Peteo »

Aesculapius wrote:
Using this newer version of the logo on the watches themselves is a massive mistake in my eyes as it introduces yet another variant in the logo - which is (a) just getting silly and (b) looks a bit shoddy an unprofessional - the smart branding approach is to stick to one consistent version and not mess about with different fonts and appearances.
A mistake? Probably. A massive mistake? I think that's an overstatement. So far, this is the only place other than the web site where this logo has appeared, right? So in the next crop of bracelets, they can go back to the old logo. I'm sure they can continue to use the current crop of bracelets until they run out, so the likelihood that they will have to even eat the cost of these bracelets seems low to me. And even if they did decide to eat the new bracelets on account of it being inconsistent, I don't think that would particularly wound them financially.

The mistake is easily correctible. I agree with you that choosing to correct it is the better option. But if they choose not to correct it and they persist with using both fonts, I don't really think that it's going to make that much of a difference. As long as one version of the logo is eventually and properly phased out, they can chalk it up to a conscious design choice to use a different font on the clasp logo, and move on.
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Re: Chr WARD on new bracelets?

Post by poppydoodlesdad »

Peteo wrote: As long as one version of the logo is eventually and properly phased out, they can chalk it up to a conscious design choice to use a different font on the clasp logo, and move on.
I think this is the key factor - consistency. Decide what you are going to go for and then, as quickly as possible, get EVERYTHING the same. This mish-mash is what is annoying, and I think detrimental to some degree to the brand. As stated you just don't see this type of thing in the major brands, they very carefully control th euse and any variations of the branding.
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Chr WARD on new bracelets?

Post by ABW »

Just reading the latest on this thread and reviewed the photos again.

Is it just me or does the new "thicker/heavier" logo look like a brand for marking livestock?
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Re: Chr WARD on new bracelets?

Post by jmarchitect »

ABW wrote:Just reading the latest on this thread and reviewed the photos again.

Is it just me or does the new "thicker/heavier" logo look like a brand for marking livestock?
Do you know what, it does. I can just see some cowpoke leaning on a fence post using the freshly heated brand, with this design on, to light his cheroot before plunging it onto the arse-end of some poor unsuspecting steer. 'CW. The mark of a man'.
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Re: Chr WARD on new bracelets?

Post by xtriple »

Now ain't that strange, with all my whingeing about the new clasp (and boy have I whinged!) I totally failed to spot that. Just had a proper look and your right, it does look just like the brands they used in the wild wild west! That's definitely a horseshoe not a "C"...

When I said it was "rough" I meant the engraving on the outside of the clasp felt unfinished to the fingertip. Now sanded down and re-polished/brushed I feel much better about the whole thing. Strange how little things can become an obsession when you have OCD.

Now all I've got to do is work out some way of making the "divers extension" feel less cheap and tacky, then I'll love the clasp as much as I now love the watch! Had it on constantly since it arrived last Thursday and polished it daily. Showedit to the jeweller on Saturday and he was (apart from saying it looked a bit like a Rolex!) rather impressed with it.
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Re: Chr WARD on new bracelets?

Post by julywest »

ABW wrote:Just reading the latest on this thread and reviewed the photos again.

Is it just me or does the new "thicker/heavier" logo look like a brand for marking livestock?
guess you saw my horseshoe comment ? :)
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Re: Chr WARD on new bracelets?

Post by ABW »

I think that must have been what kicked the old grey matter into life :)
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Re: Chr WARD on new bracelets?

Post by RockyRacoon »

ABW wrote:Just reading the latest on this thread and reviewed the photos again.

Is it just me or does the new "thicker/heavier" logo look like a brand for marking livestock?
Now here's a thought. Rather than branding a cow's backside, I wonder if Chris is thinking of imprinting the logo onto the visible side of his leather straps? If so, it would make sense for the CW to be that much bolder.
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Re: Chr WARD on new bracelets?

Post by PaulWB »

I don't see any mention of the CHR WARD on the inside of the new bracelet - I noticed it on my 2012 FLE.
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Re: Chr WARD on new bracelets?

Post by poppydoodlesdad »

RockyRacoon wrote:
ABW wrote:Just reading the latest on this thread and reviewed the photos again.

Is it just me or does the new "thicker/heavier" logo look like a brand for marking livestock?
Now here's a thought. Rather than branding a cow's backside, I wonder if Chris is thinking of imprinting the logo onto the visible side of his leather straps? If so, it would make sense for the CW to be that much bolder.
:shock: Goodness! I hope not! Don't know if any other brands do it but I can only imagine that would look awful IMHO. The logo appears on the deployant clasp anyway.

Or are you having a laugh :problem:
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Re: Chr WARD on new bracelets?

Post by Peteo »

poppydoodlesdad wrote:
RockyRacoon wrote:
ABW wrote:Just reading the latest on this thread and reviewed the photos again.

Is it just me or does the new "thicker/heavier" logo look like a brand for marking livestock?
Now here's a thought. Rather than branding a cow's backside, I wonder if Chris is thinking of imprinting the logo onto the visible side of his leather straps? If so, it would make sense for the CW to be that much bolder.
:shock: Goodness! I hope not! Don't know if any other brands do it but I can only imagine that would look awful IMHO. The logo appears on the deployant clasp anyway.

Or are you having a laugh :problem:
I realize that there's an inherent oddity about an American commenting about the virtues of British subtlety and understatement, but I agree that using the logo on the outside of the strap would be a bit much. It doesn't exactly scream "quintessentially British" to me to have a bold, loud statement on the strap like that. Having on the clasp seems much more consistent with what they're trying to maintain brand identity wise.
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Re: Chr WARD on new bracelets?

Post by julywest »

Peteo wrote:
I realize that there's an inherent oddity about an American commenting about the virtues of British subtlety and understatement, but I agree that using the logo on the outside of the strap would be a bit much. It doesn't exactly scream "quintessentially British" to me to have a bold, loud statement on the strap like that. Having on the clasp seems much more consistent with what they're trying to maintain brand identity wise.
Agree ... some other watch folks go crazy with branding on straps.. very blatant. Of course, I'm sure some one can show same for high end watch makers..
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