They will be polite and probably wonder why someone is fishing for compliments on their microbrand


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They are used to me and my CW fetish by now.



In any relationship with an AD or Boutique you have to acknowledge that there is a commercial imperative at the end of the day. If I go there and drink their coffee and take photos of new watches for instagram but don't buy anything they know I'll come back at some point and buy something that I've seen or they've shown me. Sadly, being polite and friendly to build customer confidence is a retail tactic that is surprisingly rare these days. At Omega's prices it makes sense to have a nice experience when buying something. If me wearing CW's is part of that then so be it. I know they want to sell me stuff, they know that I might just buy stuff too. The trick is to make selling an expensive luxury product as easy and pleasant as possible. They've talked me out of buying watches before since they know my tastes and aren't afraid to tell me when something is too big for my scrawny wrists. It's a game, both sides know it's a game. But it's fun to play. I realise that having a good relationship with a shop or its staff (as a client) isn't perhaps the norm. Perhaps it should be. There are advantages to being a VIP customer after all.