Beginning of the End For the Military Collection?

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rkovars
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Beginning of the End For the Military Collection?

Post by rkovars »

Just noticed today that there are a bunch of Military models not listing on the website anymore. No blue Dartmouths. Only one model of Cranwell. No bracelet options for the black Dartmouth. Looks like all of the options are still available for the Sandhurst, Colchester and Lympstone. This collection is/was right in my wheelhouse. I would hate to see it go.

Anyone got any insight? Kip?
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Re: Beginning of the End For the Military Collection?

Post by NationOfLaws »

My guess is they’re changing over to the new logos. I emailed and asked whether I could get the black Dartmouth on a bracelet and they said they’d do it as a custom order.
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Re: Beginning of the End For the Military Collection?

Post by rkovars »

I hope that isn't the case. The new logo doesn't match the esthetic of the collection. I don't have anything against the twin flags logo. These models won't look right.
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Re: Beginning of the End For the Military Collection?

Post by jkbarnes »

rkovars wrote: Thu Jul 21, 2022 7:14 pm I hope that isn't the case. The new logo doesn't match the esthetic of the collection. I don't have anything against the twin flags logo. These models won't look right.
I’d have to agree with you on this. It presents an interesting dilemma, two actually:
  • Do you update a model with new branding even if it doesn’t fit the aesthetic?
  • How do you evolve a line modeled on and inspired by historic references?
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Re: Beginning of the End For the Military Collection?

Post by ajax87 »

The great Swishover cares not about your petty “aesthetics”. The swishover wont stop until ALL models carry the swish-only.

This is the way.

At least that’s what I gathered from Mike France’s comments after it was introduced.
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Re: Beginning of the End For the Military Collection?

Post by Kip »

To my knowledge it is simply the "Swish" changeover.
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Re: Beginning of the End For the Military Collection?

Post by rkovars »

That is too bad. Guess I'll have to try to pick up a couple of these second hand. The swish is going to look way out of place on these models unfortunately.
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Re: Beginning of the End For the Military Collection?

Post by jkbarnes »

rkovars wrote: Fri Jul 22, 2022 2:25 pm That is too bad. Guess I'll have to try to pick up a couple of these second hand.
Look what just popped up in the For Sale thread!
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Re: Beginning of the End For the Military Collection?

Post by rkovars »

jkbarnes wrote: Fri Jul 22, 2022 3:05 pm
rkovars wrote: Fri Jul 22, 2022 2:25 pm That is too bad. Guess I'll have to try to pick up a couple of these second hand.
Look what just popped up in the For Sale thread!
I'm on the fence! One feature of the original Dartmouth that I thought was lacking was the push pull crown. It is a great price though so shouldn't last long.
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Re: Beginning of the End For the Military Collection?

Post by Tee_Doff »

It is an interesting choice to add the new logo to such watches as, like others have said, it doesn't seem to fit the aesthetic too well. I'd love for CW to be able to offer a bit of flexibility and choice, but logistically that probably isn't too feasible.
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