Are we representative of CWL buyers

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st-rider
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Re: Are we representative of CWL buyers

Post by st-rider »

ddav wrote:...Maybe they could just do the vinatge with a mk1 logo. :lol:
At 9 o'clock? ;) :lol:
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Re: Are we representative of CWL buyers

Post by smegwina »

Some Sunday morning humour.

Wifey is well aware of the whole re-brand scenario and my original thoughts on it regarding beautiful people, bearded wonders etc.

This morning, we are watching some of the Britain's got Talent auditions (I know, I know, but I ain't alone in this personal hell of wives and remotes)

Anyhow, we are part way through and a young gentleman comes on and starts singing away.

Wifey pipes up from the corner (tongue in cheek)...... "I assume that is not who the new logo is aimed at?"

My coffee is now being mopped up as we speak.

Chap in question is Danny Beard.....

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Incidentally he did a bloody brilliant Rocky Horror rendition.

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Re: Are we representative of CWL buyers

Post by Galton321 »

I think it is the readers of GQ magazine and the like that they have mind.
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Re: Are we representative of CWL buyers

Post by nbg »

I would be interested to hear the demographic that the rebranded CW range are pitched at?

Reason for the question, being that the last couple of times I have been sat outside in a pub garden on a sunny evening, I counted no more than about a dozen watches amongst approximately 50-60 people, which was far lower than I had expected.

Neil
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Re: Are we representative of CWL buyers

Post by rcherryuk »

nbg wrote:I would be interested to hear the demographic that the rebranded CW range are pitched at?

Reason for the question, being that the last couple of times I have been sat outside in a pub garden on a sunny evening, I counted no more than about a dozen watches amongst approximately 50-60 people, which was far lower than I had expected.

Neil
Neil,
Where was this Pub, and what age were the clientele ?

Recently spent a few hours in a pub in Cookham, and, excluding children and staff I'd say about 85% had a watch, average age was 45/50, relatively affluent, mainly traditional watches. Spent the day in Brighton today, notice the opposite in two restaurants, average age was 25/30, again, reasonably affluent, and about 60% wearing a watch, the most popular style/type was smart/wearable with Apple leading. Many of the traditions watch wearers were also 'double-wristing' a smart/wearable too!
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Re: Are we representative of CWL buyers

Post by Tyke »

In the HE environment I work in, fewer than 10% of the students wear watches, most of them rely on their phones for timekeeping (and just about everything else as well!). Bearing in mind these are the customers of tomorrow, the market is likely to shrink further in terms of watches that just tell the time.

My nephew at the age of 9 was bought his first watch by another uncle at Xmas, he looked at it , cast it to one side and when asked why he said he hadn't learned to tell the time and if needed to know the time he just needed to ask his mum!. Couldn't believe the laziness of not wanting to learn how to tell the time. I despair for our future, people like him are going to be paying our pensions!
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Re: Are we representative of CWL buyers

Post by st-rider »

Don't lose faith.
It might be something that they grow out of (or into depending on your perspective).

My lad is nearing 22.
For years he didn't wear a watch. His argument why should he when he has his iPhone.

Then he looked through my collection. He was given a Rolex lookalike that he wears on his nights out. He's also expressed a wish for a mechanical skeleton. I have an example lined up for his birthday to see his response.

I suspect watches are not timekeepers but jewellery for this generation.
Alex

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Re: Are we representative of CWL buyers

Post by Tyke »

st-rider wrote:Don't lose faith.
It might be something that they grow out of (or into depending on your perspective).

My lad is nearing 22.
For years he didn't wear a watch. His argument why should he when he has his iPhone.

Then he looked through my collection. He was given a Rolex lookalike that he wears on his nights out. He's also expressed a wish for a mechanical skeleton. I have an example lined up for his birthday to see his response.

I suspect watches are not timekeepers but jewellery for this generation.
I hope you are right, I do fear otherwise .
I conducted an experiment recently. Before the start of a 2 hour run of science presentations, I got all of the students to take out their phones, switch them off and put them away. The look of shock on some faces was priceless! 2 hours later some of them were getting so twitchy having been 'offline' for longer than they could ever remember they more closely resembled drug addicts needing a fix. Funny but worrying! When the presentations ended, on went all the phones with much scrolling and tapping to see if the world had ended in their absence. :kopfwand:
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Re: Are we representative of CWL buyers

Post by robinbarke »

Tyke wrote:
st-rider wrote:Don't lose faith.
It might be something that they grow out of (or into depending on your perspective).

My lad is nearing 22.
For years he didn't wear a watch. His argument why should he when he has his iPhone.

Then he looked through my collection. He was given a Rolex lookalike that he wears on his nights out. He's also expressed a wish for a mechanical skeleton. I have an example lined up for his birthday to see his response.

I suspect watches are not timekeepers but jewellery for this generation.
I hope you are right, I do fear otherwise .
I conducted an experiment recently. Before the start of a 2 hour run of science presentations, I got all of the students to take out their phones, switch them off and put them away. The look of shock on some faces was priceless! 2 hours later some of them were getting so twitchy having been 'offline' for longer than they could ever remember they more closely resembled drug addicts needing a fix. Funny but worrying! When the presentations ended, on went all the phones with much scrolling and tapping to see if the world had ended in their absence. :kopfwand:
No-one seems to know which market CW seems to be addressing but does not appear to be your kids. So why, in heavens name, do they appear to be turning aside from the enthusiast watch collectors and discerning buyers. I remain discombobulated!

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Re: Are we representative of CWL buyers

Post by nbg »

rcherryuk wrote:
nbg wrote:I would be interested to hear the demographic that the rebranded CW range are pitched at?

Reason for the question, being that the last couple of times I have been sat outside in a pub garden on a sunny evening, I counted no more than about a dozen watches amongst approximately 50-60 people, which was far lower than I had expected.

Neil
Neil,
Where was this Pub, and what age were the clientele ?

Recently spent a few hours in a pub in Cookham, and, excluding children and staff I'd say about 85% had a watch, average age was 45/50, relatively affluent, mainly traditional watches. Spent the day in Brighton today, notice the opposite in two restaurants, average age was 25/30, again, reasonably affluent, and about 60% wearing a watch, the most popular style/type was smart/wearable with Apple leading. Many of the traditions watch wearers were also 'double-wristing' a smart/wearable too!
Hi Rob
It was a Weatherspoons pub in Hampshire, not in a particularly affluent area. Most customers were under the age of 35.

Neil
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Re: Are we representative of CWL buyers

Post by smegwina »

nbg wrote:
rcherryuk wrote:
nbg wrote:I would be interested to hear the demographic that the rebranded CW range are pitched at?

Reason for the question, being that the last couple of times I have been sat outside in a pub garden on a sunny evening, I counted no more than about a dozen watches amongst approximately 50-60 people, which was far lower than I had expected.

Neil
Neil,
Where was this Pub, and what age were the clientele ?

Recently spent a few hours in a pub in Cookham, and, excluding children and staff I'd say about 85% had a watch, average age was 45/50, relatively affluent, mainly traditional watches. Spent the day in Brighton today, notice the opposite in two restaurants, average age was 25/30, again, reasonably affluent, and about 60% wearing a watch, the most popular style/type was smart/wearable with Apple leading. Many of the traditions watch wearers were also 'double-wristing' a smart/wearable too!
Hi Rob
It was a Weatherspoons pub in Hampshire, not in a particularly affluent area. Most customers were under the age of 35.

Neil
Weatherspoons??????

How dare you sir. What were you thinking? Amazed that there were that many with watches to be honest. Were they all fully clothed? ;)



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Re: Are we representative of CWL buyers

Post by jtc »

I've noticed more people wearing watches recently. Wearables like the Apple Watch and Fitbits seems to have left people enjoying having something on their wrist.
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Re: Are we representative of CWL buyers

Post by nbg »

smegwina wrote:
nbg wrote: Hi Rob
It was a Weatherspoons pub in Hampshire, not in a particularly affluent area. Most customers were under the age of 35.

Neil
Weatherspoons??????

How dare you sir. What were you thinking? Amazed that there were that many with watches to be honest. Were they all fully clothed? ;)



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Well I was only there briefly for a bargain priced double Hendricks with Fentimens :) .

As to watches I did see a Rolex and a Tudor.

Neil
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Re: Are we representative of CWL buyers

Post by Bahnstormer_vRS »

nbg wrote:Well I was only there briefly for a bargain priced double Hendricks with Fentimens :) .

As to watches I did see a Rolex and a Tudor.

Neil
Were they the Rolex and Tudor on your left and right wrists? :wink:

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Re: Are we representative of CWL buyers

Post by nbg »

Bahnstormer_vRS wrote:
nbg wrote:Well I was only there briefly for a bargain priced double Hendricks with Fentimens :) .

As to watches I did see a Rolex and a Tudor.

Neil
Were they the Rolex and Tudor on your left and right wrists? :wink:

Guy
Well that's almost correct. One on mine and the other on the wrist of wifey.

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