As I said: with alarming consistency.
They don't always screw up...
Every now and then, a watchmaker who's on the Rolex payroll hides in a dark corner of a cave in the Alps, and crafts something without the marketing dept. getting a chance to randomly spray it with baroque details... so they CAN do it.
I still fail to see what is so special about the Submariner... as I think I may have said earlier, given the choice between a Submariner and a Planet Ocean, I'd choose the Planet Ocean without thinking twice.
Having said that, from an aesthetic standpoint
, being given the choice between a Planet Ocean and an automatic Kingfisher with a kingfisher-shaped second hand and a round date window, even if money would be no object,
I would probably pass on the Planet Ocean and grab the Kingfisher.
If we'd factor in movement quality, however... Planet Ocean it must be. If money would be no object. And even then I'd grab the Kingfisher just as well. Too bad about the second hand being voted away by popular consensus.
But we're getting off-topic - this is "other brands".
Yes, Rolex make their own movements, and they're bloody good at it. While they may be conventional, they are VERY well executed - best in class.
Man with one watch, always know time. Man with many watches, never sure.
(unidentified Chinese philosopher)